April 22, 2017
Katlin Smith is the founder of Simple Mills, a food startup that only uses simple, whole food ingredients. While working as a consultant, Katlin discovered she had a gluten-sensitivity and started experimenting with her almond-flour baking mixes on the weekends. Shortly after launching her almond flour muffin mix, it became the best selling muffin mix on Amazon. Simple Mills is now in over 2,000 stores nationwide, including in Whole Foods and Mariono’s in Chicago.
In this episode, we talk about how she came up with the idea for Simple Mills, why it’s important to be the “chief sales officer” as the founder of a startup, and why she started with baking mixes. Plus, we delved into why nuts are so expensive, what she loves about being an entrepreneur, and what the process is like to bring a new food product to market. Finally, we cover, how she has found and cultivated her advisors, how the challenges of being a founder change as your startup grows, how she approaches getting into new stores, and why she thinks Chicago is the easiest city to network in. Listen in and learn a thing or two about living healthy in life and business.
Read more about the Chicago startup ecosystem here on Tech.Co
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