April 20, 2017
Let’s face it, if your brand can’t be found online, your company isn’t going to survive long. In this day and age, a digital presence is a necessity for any budding startup. Even if you’re already online, keeping up with the trend of the hour can make your head spin. One moment you’ve got a social media page that is gaining traction and churning out leads, and the next you’ve hit a virtual ceiling. What gives?
Maybe everyone has moved onto the next platform or a popular site has changed their algorithm. Either way, you’ve wasted a lot of money and time on a strategy that is already out of date. So, how can you keep up with the sheer scale of social media and news being produced on a daily basis?
Know Your Demographic
It pays to know your demographic. It literally pays. A lot of marketing laymen think they can predict how their target marketing is going to act, and sometimes they make the mistake of thinking they don’t need to define their target demographic. These are fundamental mistakes that will lead to serious blunders.
Once you’ve picked a demographic, it will be easier to keep up with online trends, mainly because you’ll know which ones affect you and your business by knowing which ones affect your demographic. For instance, some demographics are very slow to use a new platform, whereas other demographics, often the younger ones, are known to migrate platforms all the time. Keeping up with the latest PEW research or using a professional research company can really help you stay on top of where your customers are so you can be there first. That’s the essence of inbound marketing.
Be an Early Adopter
Experimentation is the mother of success. Setting aside some of the budget for testing the boundaries, trying unconventional strategies, and developing a presence on new platforms is not only worth the investment, it’s essential for those trying to keep up with social media trends.
The nature of the game is such that. Once you’ve seen the wave, it’s already too late. You have to catch the trend before it starts, and the only way to do that is through experimentation.
Know Your Message
Having the key words to describe your brand figured out goes a long way when transitioning platforms. You don’t want to reinvent the wheel every time a new trend comes around the corner.
Having a go-to message and a solid lexicon to work with makes the migration that much smoother and can get your content up and running much faster so that you can be among the first with a presence on the latest trending platform.
Communicate with Your Customers
Setting up a channel for your customers to talk to you, complain, compliment, or just give suggestions is a great idea. Listening to the information that comes through that channel is an even better idea. However, it’s hard to justify the time and resources it takes to make that possible, especially in a growing company.
However, this can often give you the tip-off you need to know when a new trend is developing. Your motto shouldn’t be “if I build it, they shall come,” it should be “If they ask for it, I shall build it.”
Make Google Work for You
You’ve got the internet at your fingertips, and Google is your best friend. We’ve all heard the solution to every question these days: Google it. Well, in many cases, as simple as that answer is, it’s the right answer.
Google is an incredibly powerful tool for keeping you up to date in any number of fields, including news about online trends. One way to do this is to set up Google Alerts on terms and influencers that are important to your industry. This handy feature updates you anytime Google posts new content or releases an interview about a new product.
Hashtags Are Your Friends
You can use Twitter’s dashboard to follow specific hashtags. If you want to know which hashtags are trending you can check out this website. According to Market Growth, it is, once again, all about finding the most popular hashtags to get noticed.
As we sift through the plethora of information about online trends, we find that hashtags are an incredibly efficient way to keep up to date with any topic you like. If you select some key hashtags to follow you will passively accumulate bits of information about your industry, your target demographic, and the trends you need to know about.
Live it, Breath it
If, after all this, you feel you’ve dived too deeply into this social media abyss, I have good news: The last step is to go outside! Yes, go out into the world and network, network, network. At this point you’ve case a wide enough net into the internet, and it will keep your finger close to the pulse, in that regard.
The other side of the coin is your human contact, and the proverbial “word on the street.” Attend conventions and mixers, trade your business card, and build a collection of your own. Get out and have coffee with the eccentric lunatics who are concocting the next revolution. After all, there is no reason why you couldn’t, in the process of trying to predict the next wave, be one of the people who makes the next wave.
Read more about social media and marketing here on Tech.Co
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