January 23, 2017
Lance Stephenson, Sean Houston, David Murphey, Lukas Podolski, Sean Kilpatrick, Nicole Chaplin and Lisa Levine – sounds like a VIP list for next Hollywood celebrity party. However, these are just some of the influencers that Monster Products has teamed up with to fuel their latest products.
The Head Monster, Noel Lee, announced at CES 2017 he is “blowing up this brand” by completely overhauling their approach to selling their new revolution of performance products. The company is choosing to go local with the rebrand and partner with influencers from professional sports to popular fitness TV shows in regional markets to attract new customers and demographics.
“[We are] regionalizing celebrity marketing in your local markets,” Lee said.
Monster is also looking to expand their markets around the world. Lee announced a partnership with Brightstar to expand their products to six continents and 60 countries. You’ll also see Monster having a larger presence in retail, big box, and wireless stores.
As for their new line of products you’ll see on these celebrities, Lee said these products are meant to be more affordable while providing quality sound and clarity.
“It’s all about the music,” Lee said.
Some of the new products on the market and coming soon include:
Monster AirLink Elements ($300)
For the fashionista that wants bling on her earbuds, the jewelry-inspired Airlink Elements are wireless earbuds that have a Y-shaped inner antenna, two independent high-quality drivers on each side, zero latency, and 21 hours of mobile listening time with Pure Monster Sound. Coming later this year.
Monster iSport ($60-200)
This slim wireless and Bluetooth-enabled earbud with Pure Monster Sound can be worn with head gear, helmets or beanies. The battery life is 5 hours, has 30-foot wires range, sweat-resistance ear clips and is ultra-lightweight with Pure Monster Sound.
Monster Firecracker ($130)
This speaker is the “Baby Blaster” form factor that includes Pure Monster Sound, a 7-hour flashlight, microphone for calls, 25+ hours of continuous play, three internal speaker drivers, microphone and is splash resistance.
Monster Superstar Ravebox ($500)
Get your party started with a synchronized light show pulsing in sync with your music. The subwoofer brings the bass and Pure Monster Sound for 12+ hours, it has advanced wireless technology and a dazzling kaleidoscopic colored light show that pulses to the music.
Photo: Monster Products
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