August 10, 2016
When it comes to attracting new customers, your first impression is everything. In fact, it’s likely one of the first touch points they’ll have with your brand is your company’s website. While it may be tempting to build a simple landing page and push it live, creating a simple interface and website design could spur your audience to spend more time browsing your website and exploring your products.
That’s why we asked eight entrepreneurs from Young Entrepreneur Council (YEC) the following question:
Use Simple Animations
“Animations add the perfect little extra delight in your web design. They provide the user with something to interact with, while the actual motion works to attract attention to certain areas of the site. As long as you watch your bandwidth, clever use of animation could be perfect for drawing attention towards your site’s CTAs,” said Phil Laboon of Eyeflow Internet Marketing.
Make It Clean and Simple to Use
“We did a complete redesign of our website just a few months ago. We wanted a site with a straightforward message, that was simple to navigate for those wanting to research our services. What we do isn’t “sexy”: there are no splashy product photos or video demos. It was important for us to have a website that offered a frictionless experience that was still pleasing to the eye in its simplicity,” said David Ehrenberg of Early Growth Financial Services.
Add a Human Element
“Whether visiting a friend, a new country or a website, nothing is more inviting than a warm, welcoming face to greet you. In fact, the human element drives all of our media engagement from mobile phones to television. You should put a human element at the center of your web design. When customers see images of folks like them living lives they want, they instinctively connect, whether to make friends or join a community,” said Manpreet Singh of TalkLocal.
Don’t Reinvent the Wheel
“Comb through the hordes of “best of” sites out there. Many designers, evangelists and design firms will choose their favorite websites each year and explain why. Learn about best practices (which can change overnight) and pay attention to what your competitors are doing. Then, do it better,” said G. Krista Morgan of P2Binvestor.
Ask What the Visitor Is Looking For
“With self-serve platforms like Wix, Squarespace and Shopify, it’s never been easier to create a beautiful, clean website. What many business owners miss isn’t the nice photography or specific font choice, but rather presenting the message to the visitor clearly. What do you want the visitor to glean in the first five seconds? What about the next 30 seconds, and the 30 seconds after that?” said Fan Bi of Blank Label
Always A/B Test
“One of the biggest misconceptions on the web is that you create a site once and it’s done. It’s not. I leave a web editor open as often as a web browser. Even when I love something, my audience might not. If they do love it, that doesn’t mean it’s effective. So at any given point, there’s some A/B test running. The act of increasing value per visit is free, while driving traffic generally isn’t,” said Corey Northcutt of Northcutt Inbound Marketing.
Stop Looking at Competitor Sites
“If you want to create a beautiful company website, stop looking at your competitors’ sites. Get out of your industry to gain a more original and unique perspective. Beauty is in the eye of the beholder (your customers), not your competition. Don’t let them define what “beautiful” means for your brand,” said Robby Berthume of Bull & Beard.
Make Your First Impression Count
“Your website is oftentimes the first thing a customer sees when approaching your brand and you have one chance to impress them. Be sure everything is on-brand and cohesive. Every detail counts, down to the brand messaging, the coloring, the photos, and the even the font. If the client leaves your site unimpressed, they will likely never return,” said Bryanne Lawless of BLND Public Relations.
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