June 23, 2016
While businesses are looking for ways to adapt video content and create valuable social media content for consumers, it's interesting to see what other digital trends will affect the industry. In particular, mobile advertising.
Mobile Advertising's Likelihood of Success
Tech has always provided advertising professionals with new platforms to expand and incorporate new practices to reel in customers. But when it comes to mobile advertising, there is some skepticism around its likelihood of success.
Recent trends point that this could be a strong strategic move on the industry's part. A majority of social media users are digital consumers across various industries – from news to buying goods, social media users are turning online for practically everything. It's in advertising's best interest to strike while the iron is hot.
What Does the Future of Mobile Advertising Look Like?
Like all other industries, mobile advertisement will have to undergo some changes to be adaptable and trending to the overall market. For one, mobile advertisement will have to rely on understanding user needs – what are they searching for and talking about? Using that knowledge to better market products will make a drastic difference in the success of mobile advertisement.
Some social media platforms have started to adopt different forms of advertisement that can be adapted for mobile. For example, YouTube's model of partnering influencers with larger companies to bring awareness to the influencers' demographic is a strategy that has merit in a variety of industries, including mobile advertisement.
The future of advertisement isn't going to end with mobile advertisement – in fact, it's going to continue to evolve as the industry is shaped by other influences. Mobile advertisement is the next step to merge advertising with social media and other prominent digital trends happening right now – and it's important that if companies and brands want to stay relevant, they understand how to best adapt these trends to their own marketing.
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