SugarCRM Lands “Best CRM Platform” in the CX Today Awards

The right CRM service can deliver data-driven lead development, customer retention, and better internal communication.

SugarCRM is the best CRM platform.

At least, that’s the title they’ve just been handed by the tech news site CX Today in the inaugural CX Awards program, aimed at honoring the best of today CRM vendors.

Here’s why SugarCRM won, along with the other winners in a few different categories — and’s own research into the best customer relationship software out there.

The CX Awards

A panel composed of “veteran analysts, practitioners, and consultants” picked the winners across ten Awards categories, from a pool of entrants measuring in the hundreds. Why SugarCRM? A few of the most relevant factors included the “ability of each participant to innovate,” along with customer feedback and any relevant case studies.

“We are honored to be named ‘Best CRM Platform’ in CX Today’s inaugural CX Awards,” said Christian Wettre, Senior Vice President and General Manager of the Sugar Platform at SugarCRM, in a statement. “This recognition underscores our commitment to reduce the heavy administrative burden CRM applications place on sales and marketing personnel by letting the platform do the work to eliminate blind spots, busy work, and roadblocks.”

The CX Awards named winners in nine other categories as well. Here’s the at-a-glance roundup of which companies and which thought leaders took home the crown in their category.

  • Best Use of AI: Unbabel
  • Best Workforce Optimization Platform:
  • Best Conversational Analytics Platform: Davies Group
  • Best Compliance Product: PCI PAL
  • Best Contact Center Platform: Webex
  • Most Innovative Product: Cresta
  • Best CX Solution: Webex
  • Women in CX Technology: Kathie Johnson, Talkdesk
  • CX Leader of The Year: Raghu Ravinutala, Yellow.AI

You can see the final short list of every highly commended finalist yourself over at the CX Today site.’s Top Picks

Here at, we’ve already operated our own version of a CRM awards competition: Market research to help us craft the best possible reviews of this software category.

After a few rigorous rounds of testing, our team came up with slightly different results for which customer relationship management software service sits at the top in what’s a very competitive field.

We’d pick Zoho CRM as the best overall, due to a wide range of features covering sales, marketing, and customer service alike, as well as a high ease of use, quick setup, and great customization options. Plus, it’s a budget-focused solution, available from $14 per month, and it comes with a decent free plan to allow you to try it out without spending a cent.

That said, SugarCRM does have a lot going for it — our review highlighted the good customization and featureset that’s good for those on a budget.

Why CRM?

The right service can definitely streamline your business far more than is immediately obvious, with the most common CRM benefits including a better, data-driven understanding of your customers, guidance for better decisions from your service agents, lead development, customer retention, and better internal communication and collaboration.

In all, the boost a good CRM — SugarCRM or otherwise — will give your bottom line is priceless, and far outweighs the actual dollar amount you’ll pay for one.

Check out our comparison of the top CRM services available for small businesses today to learn more, or check out this table for a fast look at the most important details to know about the best CRM software solutions.

0 out of 0
Billed annually
Free Trial
Based on usability, customization, functionality, pricing, and help and support
Try it


Starter Suite






Sell Team


Less Annoying CRM


30 days

15 days

21 days

14 days

15 days

14 days

30 days

14 days

325 max.










File storage: 1GB
Data storage: 10GB + 20MB per license

User: 20MB
Org: 10GB


2 GB

100 GB

1 GB

2GB per user


10 GB per user


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Written by:
Adam is a writer at and has worked as a tech writer, blogger and copy editor for more than a decade. He was a Forbes Contributor on the publishing industry, for which he was named a Digital Book World 2018 award finalist. His work has appeared in publications including Popular Mechanics and IDG Connect, and his art history book on 1970s sci-fi, 'Worlds Beyond Time,' is out from Abrams Books in July 2023. In the meantime, he's hunting down the latest news on VPNs, POS systems, and the future of tech.
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