December 14, 2015
The heart of your business success lies in its marketing. A marketing program that gives your company the best chance is a healthy mix of different forms, such as a website, blogging, public relations, design and printing etc…
Blogging is one of the best ways to grow your business online. Blogs give you the opportunity to showcase your brand as an authority, publish consistent content, and get more traffic to your website.
To be successful you need a good strategy, and to support this strategy you need good blogging tools.
Canva has quickly emerged as one of the most powerful and popular web-based tools for creating visual content. But like any other tool, it must be used with great care to reinforce and strengthen your online branding. Canva is the perfect tool for creating bright, colorful text overlay images to compliment your social media posts. Canva really makes it easy to create class act images that will wow your audiences.
Sumo is a suite of apps that lets people interact with your site better using share and social buttons. It also helps you build up an email list with popups, and can even tell you where people are clicking on your site. Noah Kagan, founder of Sumo and AppSumo, and some employee at Facebook, built a massive email list of over a million emails for AppSumo, so he obviously knows what he is talking about.
Sumo gives you an in-depth analysis of what works on your blog and what doesn't. It also integrates with other services' email lists so you can seamlessly build your email list to grab all your visitors.
Yoast SEO is one of the most popular ways to get traffic to your blog posts, particularly if you don’t have an established audience, is through search engine optimization (SEO). Organic search traffic comes from people who use Google, Bing or other search engines from looking up specific phrases. Once they receive their results, they can enter your site. This is why it’s important to have a high rank on search engines, so you get more traffic to your blog.
There are a variety of factors that impact SEO, but the two major categories everything falls under are:
- On-page factors: Such as titles, meta description, meta tags, internal linking, keyword density, url structure, Web design, the actual content on each page and page structure
- Off-page factors: Such as backlinks, mentions of your company/website online and social factors
Enter a topic or a URL into the BuzzSumo search box, and you’ll get a wealth of information on the content that performs best for social media sharing. BuzzSumo can be super useful for fleshing out an existing idea to find the perfect angle or in taking a broad look at the content that does well and the blogs who do it best in your niche.
PopSurvey is one of the most important aspects of successful blogging to engage your audience and understand their interests. While creating original, relevant content is a great way to start, most business owners need help to figure out what their potential audience is talking about. PopSurvey is a great tool that helps to develope these insights while engendering a greater level of engagement for any blog.
PopSurvey enables you to easily create and embed surveys into your blog to help you better understanding your audience and customers. The tool also provides custom reports to evaluate your audience’s responses.
A free version allows you to conduct two surveys per month and collect up to 100 responses. The premium, unlimited version is $24 per month.
Your content is created and you’ve been promoting it through social media and email marketing tools. Now, you need to know the results of your efforts. Google Analytics is the most popular blogging tool to track the performance of your content. Google Analytics can get very advanced, but here’s a good guide for beginners that tells you the main areas you should start looking at, which are:
Audience: Who’s coming to your blog?
Acquisition: How are people finding your blog?
Behavior: What are people doing on your blog?
The more you log-in and check your analytics, the more comfortable you’ll become with the dashboard. If you don’t have Google Analytics installed on your blog, make it a priority.
MailChimp is one of the best and free way to send email to your list of contacts. You can set up automated campaigns that deliver each new post that you write, or you can create campaigns from scratch. MailChimp offers free accounts for those with fewer than 2,000 contacts in their list.
If you want to reach more readers and a bigger audience of your blog , you have to sign up with Bloglovin. In fact it is the best platform to promote your posts and reach the audience that is interested in your content. It’s also a great way to discover new blogs.
Google webmaster tools is one of the most powerful tools a website owner has at their disposal. This is a free service that Google offers to help domain owners optimize their sites for search engine rankings as well as detecting issues and unknown errors that may be present on the site.Webmaster Tools can give you information such as keyword ranking data, traffic trends based on content, keyword insights, and even Google Authorship statistics.
You have heard of A/B split testing, right? The scientific principle is to separate your audience into two random groups and show something different to each group to see which gets a better response. For example, you could use two different landing pages to see which converts better. For this, I like Optimizely. It has a simple user interaction and is quite powerful. You can be up and running your split testing in a matter of minutes.
Focus On Helping Your Audience:
I hope you've found these tools useful. In fact every blogger experiences the challenge of making their content go from good to great. If you’ve just started blogging for business, focus on consistently giving your audience helpful advice that solves their problems. If you’re not 100 percent sure what kind of content to offer, survey your customers and ask them to tell you. Asking your customers not only gives you valuable insights about what they find useful, but can help to promote your blog as well.
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