September 16, 2016
Not every business benefits from having an app. But with the rising popularity of mobile, apps can be a great addition to your mobile readiness and customer retention strategy. The good news is that if this is your first time considering an app, you don’t need to hire a developer. There are a slew of outsourcing options so you can get the perfect app developer for your needs and goals. U
Unfortunately, there are some lingering myths about outsourcing that keep some companies away from outsourcing. Don’t buy into the hype, because these myths have been busted. Still, how do you know if your business needs a mobile app?
Market Research Says So
Take a look at your competitors or hold a focus group managed by a third-party. If research shows that you’d benefit from an app, that’s the biggest green light you can get. However, do keep in mind that just because your competitors have an app, that doesn’t mean it’s being used or serving them well.
“You will probably find that your most successful competitors use mobile apps to improve client engagement, increase retention rate, and up-sell them,” says Alexey Semeney, CEO of DevTeamSpace. “For example, clients can receive special offers and discounts only on your mobile app, so they have a reason to install it and check for updates. Another benefit would be sharing unique content on your mobile app that educates your leads and clients.”
Your Customers Wants One
This one should be a no-brainer. However, your customers could be asking for an app without your knowledge. Make sure your entire company is on the same page and ask them if a customer has ever brought up an app. Requests for an app are a lot like cockroaches; if you have one, you can bet you’ve got a lot more hidden somewhere else.
You Have A Blog
Having a blog can be a big indicator that an app could be helpful to your company. If you have a popular blog that’s regularly updated, shared, and gets comments, why not make it even easier for your readers to access? And if you want to take things to another level, an offline-available app will let your customers keep reading no matter where they are.
Frequent Online Transactions
There are a lot of companies that fall into this category. Maybe you’re a credit union with thousands of transactions per day, or maybe your dating site is the next hot platform. If your visitors are regularly making transactions on your site, many of them would likely love a more streamlined app.
Lots of Information
Hopefully all that information is necessary (if not, it’s time for a re-design). Apps should feature a pared down alternative that dishes up only the absolutely necessary information in a clean, straightforward manner. It can be like a Cliffs Notes for your website.
No matter what your business, if your target demographic includes teens and millennials, you might strongly consider an app. Serve the elderly and baby boomers? It’s probably not front-burner materials. You have to give your audience what they want and expect.
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