July 28, 2015
What makes a platform like Snapchat great? After all, we can already send video messages to each other pretty easily. However, Snapchat makes sending video messages really easy – but I think there’s more to it.
Perhaps the most lauded feature of Snapchat is the fact that each and every video disappears after it’s been watched. That is, there’s a heavy element of secrecy surrounding Snapchat that gives users complete freedom to send whatever they want. You can send stuff to your friends that you might never dream of showing off, and it’ll just disappear after five or so seconds.
I heard about a new social networking platform that was launched recently on both iOS and Android, ringID, which also thrives around a similar secrecy model. However, ringID focuses more on what they call a ‘Secret Chat’ feature, which allows users to send messages to friends, family, or coworkers that ultimately disappear like a Snapchat video would. Unlike Snapchat though, ringID built their Secret Chat feature to offer seamless exchanges within one window so the flow of conversation isn’t disrupted.
“Nowadays people are constantly sending messages back and forth with friends and loved ones,” says Ayrin Islam, founder and CEO of ringID. “Sometimes you just want to send a message and have it be read quickly and then disappear, leaving no trace. With ringID’s new Secret Chat option, the sender decides how long their message will appear on their friends’ phone. It’s quick, fun, and messages don’t linger, so there are no lasting consequences.”
Beyond the messaging features of Secret Chat, ringID actually has a lot of other features to offer users. Specifically, users can view their friends’ status updates, comment on them, like things, share media, and send stickers around. It’s all about bringing everything together in one place for ringID while offering a platform targeted directly at mobile users.
I think what will determine the long term success of ringID is how they build out the UX: that’s an area where Snapchat has long failed in my opinion (at least for the Android platform). If they can remain committed to providing seamless integration of all their features into one, central hub I think they stand a legitimate shot at taking the market by storm. Who knows, maybe they’ll knock Snapchat off the top of the mountain? Let us know what you think in the comments.
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