February 9, 2016
I have a chef friend who works at a restaurant and bar in downtown D.C. When he told me he had to work during the Super Bowl I asked him if he expected it to be a busier night than usual, due to the big sportsball game. He replied that he expected it to be slow because “no one goes out to watch the Super Bowl.”
I had never really thought about it before, but he’s probably right. I’ve spent every single Super Bowl Sunday of my life either at my house or at a friend’s house, usually surrounded by snacks and beer. That’s the tradition.
Not only do people stay home to watch the Super Bowl, they also like preparing their own food for the festivities. At least that’s according to data from San Francisco,CA-based Onfleet, a cloud-based delivery management platform. Through their partnerships with food, alcohol, and cannabis companies, they were able to collect some interesting data on peoples’ food ordering habits during the Super Bowl.
Onfleet looked at data from about 25 merchants across over 2,000 deliveries, and compared activity from this past Sunday night to the two Sundays prior to the Super Bowl in both Los Angeles and San Francisco.
Some of the data:
- Food orders barely changed from the week prior.
- On-demand alcohol deliveries were by far the biggest winner of the Super Bowl; orders were 75 percent higher in San Francisco and 57 percent higher in Los Angeles from the Sunday prior.
- The highest spike in food deliveries was 2.5 hours before kickoff, when people were starting to get ready for their Super Bowl parties.
- There was a small spike in orders before the game had ended but once the winner was determined.
- Cannabis sales were not impacted by the Super Bowl.
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