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Acquisition

Austin

Tech.Co Has Been Acquired by Global Digital Media Business

By | Jan 15, 2018 at 7:01 pm

Today, I’m excited to announce that Tech.Co has been acquired by MVF, an international publishing and tech company. MVF was founded in the UK by five friends in 2009, and has driven incredibly fast growth over the past 9 years. They opened an office…

Advertising

4 Effective Platforms for Advertising Online

By | Dec 11, 2017 at 3:50 pm

Business owners have to advertise if they want customers. The question for most owners is which venue is the best for advertising. The answer is a little of everything. Because people need to see your name and brand at least 14 times, you’d be…

Security

Seattle

Survey: 60 Percent of U.S. Consumers Wouldn’t Let Amazon Key Into Their Homes

By | Nov 6, 2017 at 2:30 pm

Privacy concerns are a huge aspect of modern life: We’re all connected to Facebook, Messenger, Instagram or tbh — and that’s just the social networks owned by Facebook. Google and Amazon also have near-omnipotent knowledge of our internet search histories or our purchase decisions….

Blogging

7 Ways to Monetize Your Blog

By | Oct 6, 2017 at 8:30 am

If you have a website or blog that is generating a decent amount of traffic, you could be generating a lot of money from your content as well. With so much content on the internet today, it’s basically become a dream come true for…

Opinion/Analysis

Why Social Video Platforms Might Have a Quality Problem

By | Sep 12, 2017 at 10:50 am

Every major social media platform loves video, and most of the minor ones do, too. They’re even catching up to TV at a fast clip. The reason: Ad revenue goes way farther in video. At this point, the internet’s pivot to video is so…

Advertising

San Francisco

Turns Out Banner Ads Aren’t So Dead After All

By | Aug 29, 2017 at 1:30 pm

Like the body of a dragon on Game of Thrones this last season, banner ads were once thought dead but have risen from the grave to assault us once more. And like those zombies, banner ads are now turning on those we thought would…

Marketing

4 Ways Startups Can Expand Their Brand With Paid Advertising

By | Aug 21, 2017 at 5:00 pm

No one is particularly fond of ads, but there’s no point in denying it – paid advertising works. Especially for companies that are just starting out and do not have a loyal fan to organically amplify their reach and spread the good word. Here’s…

Marketing & Social Media

Palo Alto

4 Ways to Incorporate SEO Into Your Facebook Ads

By | Aug 16, 2017 at 7:15 am

Many SEO experts focus all their attention on improving a website’s rank for a certain number of keywords. However, even the most narrowly researched set of keywords will still attract an extremely wide array of visitors, and will not target that specific audience that…

Google

San Francisco

How Google and Facebook Are Quality Controlling the Internet

By | Aug 4, 2017 at 10:30 am

The internet’s frenemy power couple, Google and Facebook, are back at it. The duopoly has long held an iron grip on the closed internet: As general internet use has shifted from the open web to the siloed apps of mobile, Google and Facebook’s influence…

Startups & Apps

Albuquerque

AdWallet Pays You to Watch Ads On Your Phone

By | Aug 2, 2017 at 8:30 am

It’s no surprise that many adults spend almost three hours a day on their smartphone. When they are on their phone, they are often hanging out on social media or checking their email, but AdWallet wants everyone to make a little money too. They…

Marketing & Social Media

10 Things You Need to Run Your First Networking Event on the Cheap

By | Jul 30, 2017 at 12:20 pm

You would think that it is nearly impossible to organize and run a networking event with an almost zero budget. But believe it or not, it is very possible. Trust me, I’ve been there and done that. However, you might need to bring with…

Partnership

NYC

Medium Is Finding Premium Content in a Random House Partnership

By | Jul 10, 2017 at 3:50 pm

Medium announced an ambitious pivot earlier in the year that left them perusing a premium membership that they needed premium content to back up. Meanwhile, book publishers are seeing their bottom lines shrink — they only increasing sales of paper editions thanks to the…

Trends

Interruptive Advertising Could Be Gone Before You Know It

By | Jul 7, 2017 at 11:30 am

Unless you’re watching the Super Bowl, no one likes ads. Whether it’s commercials, pop-ups, or those annoying ads that split Facebook videos in half, people around the world can find common ground on their mutual hatred of interruptive advertising. Fortunately, this irritating commonality in…

Tips & How To’s

Irvine

How to Connect With Customers Through Targeted Content

By | Jun 27, 2017 at 8:30 am

The growing development of social media, smartphones and big data analytics are changing the world of online retail. Companies must alternate between the quickly-changing habits of those in touch with technology trends, while also remaining accessible and functional to customers still relying on older…

Facebook

5 Tips For A Flawless Facebook Ad Campaign

By | Jun 25, 2017 at 12:45 pm

A TV or newspaper ad used to be the best way to reach an audience. You knew who it would reach based on what media you selected and spent more or less depending on how conveniently timed or sized your advertisement is. Today, that…

Marketing & Social Media

5 Affordable Graphic Design Programs to Make Your Creations Pop

By | Jun 22, 2017 at 11:10 am

You know how good cookies taste so much better when you’ve made them yourself? It’s just so satisfying–especially when other people like them too. The same can be said for a great piece of visual content that you create yourself. A like-worthy Instagram graphic or an…

Tips & How To’s

Philadelphia

5 Tips to Hiring an SEO Company

By | Jun 19, 2017 at 6:30 pm

While there are no shortage of SEO companies, picking the right one might be tricky and having a hiring strategy that includes exactly what to look for when contracting an SEO company will save you time and result in a greater return on investment….