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Inspiration

The Value in a Community Is a Shared Sense of Destiny

By | Oct 16, 2017 at 3:50 pm

Building a community is more than a few events, it takes people working together and sharing a sense of destiny. We talked with Hugh Weber founder of OTA, a for-purpose organization focused on sparking transformation through creative connections and collisions in the Midwest, about his experiences…

Social Media

How To Start a Social Network and Promote Your Brand

By | Oct 4, 2017 at 7:15 am

You probably know that Geico Insurance Company has a mascot – the Geico gecko. He has his own Facebook page and Twitter account. And he posts every day, sometimes several times a day. Followers check in regularly to see what he has to say…

Enqos – Tower V2

Tips & How To’s

Boston

5 Ways Online Businesses Succeed When They Open a Physical Store

By | Sep 11, 2017 at 7:15 am

Although online-only business models promise higher returns, retail brands are starting to open brick-and-mortar locations to attract more consumers. Just look at Amazon. It wasn’t that long ago that retail-focused entrepreneurs were thrilled by the possibilities of online-only business models. Doing away with significant…

Social Media

NYC

Top 5 Tips for Dealing With Abuse in Your Comments Section

By | Aug 14, 2017 at 9:20 am

In the years since online trolling became a thing, it has never gone away. If anything, it’s a bigger problem than ever: A Pew Research report out last March detailed the opinions of some 1,537 “technology experts, scholars, corporate practitioners and government leaders” who…

Crowdfunding

Los Angeles

7 Crowdfunding Rules That Can Boost Your Campaign

By | Aug 1, 2017 at 8:30 am

Once a novelty act reserved for indie band albums and curious art projects, crowdfunding is starting to play a major role in the world of startups and new products. The appeal is obvious: crowdfunding lets creators and entrepreneurs raise money directly from their community…

TechCo Spotlight 300×250

Security

Las Vegas

Is Your Business Prepared to Offer a Bug Bounty?

By | Jul 28, 2017 at 2:30 pm

It’s July in Las Vegas, and the cybersecurity community has once again gathered to attend BlackHat USA. As previously reported, there are a number of ways that small businesses can prepare for cyber attacks. Setting up a bug bounty budget is one of the…

HR and Recruiting

Arlington

Why Millennials Will Move for the Perfect Job

By | Jul 20, 2017 at 3:50 pm

The millennial is elusive. For one thing, they’re just a collection of people who are roughly the same age, even though the category of “humans born in the 80s and 90s” covers a mass of different life experiences. On top of that, plenty of misguided…

Tips & How To’s

Reminder: The Best Time to Network Is When You Don’t Need To

By | Jul 12, 2017 at 10:50 am

The job application hosting site Lever.co recently posted a few statistics on job placements: Pulling from 15 thousand different jobs and the 1.5 million applicants who wanted them, Lever found that only one out of 150 people got the job by directly applying. The same…

Ecosystems

Kansas City

Matthew Marcus of KC Startup Foundation on the Impact of Google Fiber

By | Jun 8, 2017 at 3:50 pm

Matthew Marcus, Executive Director of Kansas City Startup Foundation a leader in Kansas City is hyper-focused on bringing together the ecosystem and how the startup leveraged Google Fiber to grow their businesses. This time for the #StartupsEverywhere series, he talks with me about the impact of…

Healthy Entrepreneur

Boulder

The Vital Role of Community in Mental Health Support

By | May 28, 2017 at 10:30 am

The American Psychological Association has found that 65 percent of Americans cite work as a top source of stress, and over a third have a chronic problem with it as a result. Stressful environments, combined with the canned air common to the typical work cubical,…

Startups & Apps

Raleigh

Chris Heivly of The Startup Factory on Being an Underdog

By | May 17, 2017 at 7:00 pm

Chris Heivly, also known as the “Chief Pot-Stirrer” in Raleigh Durham, North Carolina, is the Managing Partner at The Startup Factory, a serial entrepreneur, and the cofounder of MapQuest. He’s known for kicking up the dust and finding ways to get people fired up…

Social Media

5 Ways to Tell Your Brand Story on Social Media

By | May 17, 2017 at 5:50 pm

Just like the everyday social media user, a successful brand should have its own story and personality. Brand storytelling, when done properly, allows marketers to build personality and associate emotion with a brand to create (or, at least, attempt to create) a personal connection…

Tips & How To’s

5 Marketing Strategies That Attract Millennials

By | May 15, 2017 at 7:00 pm

Marketers are constantly on the lookout for new ways to reach out to Millennials to build lasting relationships, and for good reason—Millennials represent up to $200 billion a year target market. However, it can be difficult to get and hold the attention of the…

Startup

5 Strategies to Grow Your Startup Within a Local Community

By | Apr 20, 2017 at 7:00 pm

Attracting new customers is priority number one for startups. In this digital era, most marketers will advise you to invest in online strategies, such as running influencer marketing campaigns, using social media, and relying on PPC ads to bring customers to your storefront. Although…

Ecosystems

Boulder

How Microsoft, Uber, Twitter, and Google Came to Boulder

By | Apr 15, 2017 at 2:30 pm

A thriving startup community provides a boost to the greater community in a lot of different ways. It encourages innovation and investment, attracts creative people, and generates a certain energy– making the entire city a more desirable place to live. Additionally, when local startups are…

Entrepreneur

San Francisco

How a 27-Year-Old Tester from Estonia Is Tackling a $3.5 Trillion Industry

By | Apr 5, 2017 at 4:30 pm

Kristel Kruustük was just 23 when she decided to change how quality assurance (QA) testers were treated. Together with her then-boyfriend (now cofounder and husband) Marko Kruustük, she built a platform designed to connect QA testers with companies without taking advantage of either. After winning a first-place…

Social Media

Reddit Tests New Profiles, Sets Potential For Personal Followers

By | Mar 22, 2017 at 11:20 am

Over the past few years, Reddit has seen quite a bit of change both internal and external. From leadership shake ups, to breaking away from Advance Publications (still the largest shareholder), and raising a $50 million round led by celebrities like Snoop Dogg, the…