We'll cut to the chase: building a website is not an easy task, especially if you're looking to create a stylish digital home for your photography portfolio or launch a complex ecommerce operation.
If you're a bit of a newbie when it comes to website building, you can either opt for a website builder designed for beginners, or an AI-powered tool like Wix ADI, which will do a lot of the job for you. Wix ADI makes setting up your site a lot quicker, and you'll have access to all of the support and features you'd expect top-tier website builders to provide.
In this guide, we'll show you how to build a website with AI and discuss some of the different routes you can take to achieve this. ChatGPT can help with certain website-building duties, but there are plenty of other methods, too. All in all, we cover:
How to Create a Website With AI
You can create an entire website using AI in just a few steps. You're going to need an AI website builder but, beyond that, you can also turn to artificial intelligence to help you with plugins, coding, and imagery.
1. Use an AI domain name generator
Coming up with a domain name for your website isn't easy. In fact, it's one of the bigger decisions you'll make during the website-building process.
It's no small task to migrate your site to a new domain if you're unhappy with your initial choice, particularly if you've published a lot of content. So, getting it right the first time around is crucial.
If you can't think of a name off the top of your head, don't worry. AI tools like DomainWheel can help. All you need to do is enter a keyword or phrase and DomainWheel will spit out lots of relevant, available domain names you can use for your site. Along with DomainWheel, highly capable website builders like Wix also provide custom domain name generators.
2. Use an AI website builder to build your site for you
Luckily, there are a number of major website builders that offer AI-powered tools that will help you build a website. For example, Wix has offered an artificial intelligence solution for years, called Wix ADI. Wix ADI can build a website for you from scratch based on a few prompts about what you want your site to look like, as well as what you're going to use it for.
However, Wix is not the only option if you're looking to build a website with AI. Hostinger also offers an AI website builder. All you need to do is enter your website name, specify your website type, and describe it. Hostinger will do the rest. However, you will have the ability to customize your website at the end of the process, which may include adding or removing images or opting for a different style and template entirely.
Jimdo is another good option. It will generate two designs for you to choose from based on the information you give it to work with, while SITE123 can also use its AI capabilities to give you a hand once you're set up. Jump to our section on the best AI website builders for more information on these providers.
3. Use AI code generators for custom code
AI can also be used to create custom code for websites. A good example is CodeWP for WordPress, which will help you generate code you can use on your WordPress site immediately. CodeWP can also be used to generate code for the WordPress Woocommerce plugin, which you'll need if you want to turn your WordPress creation into a fully-fledged ecommerce website.
ChatGPT can generate snippets of code that will help you build specific functionalities into your website. It will also answer coding queries you might not have the technical knowledge to figure out yourself.
ChatGPT, which runs on GPT-3.5, has already shown itself capable of providing the foundational code needed to build very basic websites. GPT-4, on the other hand, is able to create a website in seconds from a simple hand-drawn picture. However, it's only available to paid ChatGPT customers at present – and ChatGPT costs $20 per month.
At the moment, Wix will get you up and running the quickest with its in-house AI support via Wix ADI.
There are other code generators out there that lend themselves well to certain website builders. While coding is still a skilled activity, there are many sites that can do it for you, which allows anyone to create custom code for the website they're building.
4. Use ChatGPT to develop your site structure and content
ChatGPT and Google's AI chatbot, Bard, have a myriad of use cases, and there are a fair few aspects of building a website that they can help you with. For one, they can generate article and blog ideas for your site in a way that shows an understanding of site-level SEO. Additionally, both can suggest ways you can structure your site content, too.
ChatGPT can also aid with competitor analysis. You can ask the chatbot to compare your site to competitors working in your industry, or just a site you admire and would like to emulate. You can ask it to weigh in on color schemes as well. Bard, with its real-time access to the internet, can also support these tasks.
We've been periodically asking ChatGPT and Bard – as well as a number of other ChatGPT alternatives – to complete tasks and respond to questions to see how they function, and how useful they are for businesses. In terms of competitor analysis, ChatGPT proved pretty useful and gave us some interesting insights when we asked it to compare to pages or websites.
If you have very little understanding of SEO, ChatGPT or Bard will give you simple instructions to follow to optimize your content too. When we've asked ChatGPT to do this, it's not given us anything groundbreaking, but like its competitor analysis, it can go beyond what someone with very little understanding of SEO could glean from analyzing websites – and it produces it quickly, too.
ChatGPT can be used to generate articles, and Google's guidelines do not automatically penalize AI content. However, it's going to be tough for you to make AI content rank higher than human-generated content (at least at present). Showcasing the kind of original thought and expertise present in human-generated content – which is necessary to rank highly on Google – is going to be difficult if you're just churning it out with AI.
5. Use Midjourney to create unique images
If you're an individual or small business and you want to utilize unique images for every article (which is great for SEO), then an AI image generator like MidJourney can help. It's accessible as part of messaging and video chatting platform Discord, as you can see from the interface below:
Unfortunately, MidJourney is now so popular that it's stopped its free trial. MidJourney's cheapest annual subscription costs just $8 per month, whereas Adobe's is $19.99 per month, and you won't be able to access as many images as you would with MidJourney. Many of the best AI art and image generators, like Jasper, also require a subscription.
Signing up for MidJourney, and having any AI-generated image you could possibly want at your fingertips, is a small price to pay – especially when you consider the cost of subscribing to licensed image libraries, such as Getty Images or Adobe Stock.
However, if you don't want to pay for MidJourney, you're in luck. Right now, there is an ecosystem of free AI art and image generators out there. Admittedly, there are some limitations. For example, DALLE-2 (also an OpenAI product) can be used to generate free AI images for a website, but it has tight content rules and some of the art isn't very realistic.
AI script-to-video creation tools, like Pictory, are a great option if you'd like to generate video content for your site quickly. It can turn an article, such as a guide, into short-form video content that you can upload to YouTube and then embed in your website's pages. You can customize the video theme and even add your own music, and the cheapest plan ($19.99 per user, per month) will let you create 30 videos every month.
6. Utilize AI to improve your SEO
Along with ChatGPT's basic SEO help that we've seen it generate on our tests, there are AI-powered SEO tools you can use to improve your site's performance.
They can be used to analyze content and make page-level suggestions, as well as wider, site-level recommendations. Some other SEO tools, like Diib, will monitor the health of your site and check metrics like site speed and ranking changes.
Other AI-powered SEO tools, like Surfer SEO, come with limited free plans. However, it's the paid tools that could really have a transformative impact on your site's ranking. It's worth noting though that most website builders, like Squarespace and Wix, provide features such as native keyword support and SEO best practice prompts. There's every chance you'll find these native SEO features equally as insightful.
If SEO support is your website-building priority, check out our article on the best website builders for SEO.
Should You Use AI to Build a Website?
There are pros, cons, and limitations to using AI to build a website, and the best website builders are already full of prompts, instructions, and tips to guide you through to process, without any help from AI. Some advantages of using AI to build your website include:
- Saving time. Utilizing a website builder like Wix ADI means all you have to do is provide a few basic instructions regarding what you want your site to look like. After that, you can tinker to your heart's content.
- Lowering technical and skill barriers. AI tools like ChatGPT and CodeWP will write custom code for you in seconds based on plain text instructions. You no longer need as much coding knowledge to program complex aspects of a website.
- Improving your user experience. AI tools can be used to generate unique images and turn articles into videos, which will make your site look more professional and ensure those who visit it are engaged and mentally stimulated.
- Helping your website rank better. Thanks to AI, you don't need to be an SEO whizz to ensure your content is optimized for search engines. You can also use it to gain accurate insights into on-site user behavior.
It's not completely plain sailing with AI as there are disadvantages to using it to build websites:
- Customization limitations. You could make the argument that letting AI do a lot of the initial website-building work for you, rather than building your site from scratch yourself, will make it harder to stamp your own personality onto your website.
- AI-generated content is not as good as human-generated content (yet). AI tools like ChatGPT, at present, lack the “human touch” found in reviews, blogs, and other written content.
At the moment, AI tools, such as the ones offered by Hostinger and some of ChatGPT's capabilities, can be used to augment and support your website-building experience, rather than take it over entirely. What's more, it's not like traditional website builders are difficult to use, or useless without their AI capabilities.
Turning to AI tools to speed up your website development is A-OK, and they're very handy if you want to set your website up quickly. However, using it to create absolutely everything on your site may leave it feeling soulless.
What Are the Best AI Website Builders?
There's a host of website builders that use artificial intelligence to help customers in 2023 but, in our opinion, the first prize has to go to Wix ADI.
Wix ADI has been around for a long time, so Wix has been steadily improving how it functions, and it produces some seriously impressive results considering the minimal input required from the user. What's more, Wix still has all the familiar facets of a traditional website builder, which aren't exactly difficult to master.
Hostinger is also a good option if you'd like an AI website builder. It can generate a custom logo for your website with AI, write content for you, and predict how your site visitors will behave on the pages you've created.
Like Wix and Hostinger, SITE123 and Jimdo have aspects of the setup process that can be heavily automated. Other sites, like Appy Pie and Durable, may be lesser known in the website builder world, but they are also dedicated to generating websites using artificial intelligence.
Verdict: Is AI the Future of Website Building?
It certainly seems like it. Recently, artificial intelligence has streamlined website building because it can be leveraged in different ways at various stages of the process, from creation and setup to optimizing content for search engines. Overall, it has the capacity to save the average user significant amounts of time, especially during the initial stages.
However, AI seems to be ‘the future' of a lot of different types of software. It's already helping millions of workers save valuable time in their days, which can instead be used for higher-priority tasks and lowering the technical level needed to produce high-quality code. So, it's not surprising that building websites has also become a lot easier thanks to AI.
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