AI can do just about anything now, including building a high-quality and functioning website for your business. While there are many great AI tools for this purpose, we’d recommend using AI as part of a designated website builder.
AI worked best for getting my website set up quickly, but there were problems with consistency across the tools, and limited design and customization options meant my final design lacked originality.
Below, we’ve outlined the steps you’ll need to get your website up and running with AI, using our research on the best AI website builders and the results from our tests. I also gave it a go myself using Wix’s AI website builder, and outlined the pros and cons of the process, and any tips I picked up along the way.
On this Page:
- Top AI Website Building Tools in 2025
- How to Build a Website with AI With a Website Builder (Step-by-Step)
- Can You Build a Website with AI Without a Website Builder?
- Tips for Building a Website with AI
- Is Building a Website with AI Free?
- Pros and Cons of Building a Website with AI
- Verdict: Should You Build a Website with AI?
Top AI Website Building Tools in 2025
Most AI website-building tools come as part of a designated website builder, and we’ve tested plenty of those. However, there are some other AI-powered tools we’d recommend if you just need some help with a website you already have up and running:
- Wix Site Generator – This tool works a lot like ChatGPT, by asking you different questions before designing a unique dashboard to help you set up your site. It creates a personalized ‘Site Overview’ containing information about your site, including target audience and design preferences. To see how making a website for my fictional knitting business went with the site generator, see below.
- Hostinger AI Heatmap – A unique tool that highlights which areas of your site have been of most interest to your users, helping develop insights and improve user experience.
- ChatGPT – While using the chatbot of a dedicated website builder builds the website for you, I found that ChatGPT works wonders for coming up with ideas, inspiration, and troubleshooting common issues, such as problems with HTML code.
- Grammarly – The well-known AI platform is an integration that points out improvements or inaccuracies in your writing. If you’re writing content for your site, this tool can ensure you are communicating with your audience in the best way possible.
- Canva Magic Studio – The Magic Studio is a collection of AI tools offered by the free site Canva. Perfect for those looking to upskill their creative efforts, there are options for photo editors, background generators, and AI Voice, which transforms your words into audio.
How to Build a Website with AI Using a Website Builder
After hours of research, we rated Wix’s AI Site Generator highly in our roundup of the best AI website builders, which is why I decided to use it to set up my own website. The service is free and contains many AI tools that I can use to my liking.
While each provider is different, the process is around the same each time if you are using a site generator within a website builder like Wix.
I wanted to create a site for my small knitting business, Kirsten’s Knits, where I could showcase and sell my products. Below, I’ll outline the steps of how I came to create my site using Wix’s AI features, and most importantly, how it went.
1. Set yourself up
To create a website with Wix, you first have to decide whether Wix Editor or Wix Studio is better for your needs. Wix Editor has a simple, drag and drop setup for those who are somewhat new to website design and don’t intend to be an expert. Wix Studio, on the other hand, is for those who needer finer control when building their website, including advanced design capabilities.
For a small business like my knitting company, I have chosen Wix Editor, but professional website builders and agencies should look more into Wix Studio.
Clicking on the Wix Editor option took me directly to the Wix AI chat. Here, you can interact with the chat builder much like the traditional chatbot, in the form of a conversation.
You don’t have to use the AI chat option to set up your website, but I found it perfect for getting a head start. Source: Tech.co
2. Answer some basic questions
The chatbot started by asking me what my site is all about. I wasn’t too sure where to start, so I ended up using one of the options just below the chatbot: ‘Help me answer’. There are also options to skip a question and to end the chat. Answer these initial questions as best you can.
I thought this was a great option for people who didn’t want to use the chatbot so much in the beginning, allowing you to get the takeoff you need before creating the rest of the website yourself.
The ‘Help me answer’ prompt was useful, asking me to give details about what the purpose of my site is, what I intend to showcase on there, and what makes me stand out from my competitors. The more information you can give the AI agent in the beginning, the better it will be in the long run.
Trying to summarize a site in a single prompt can be difficult, however, the AI builder broke down exactly what I needed to know. Source: Tech.co
3. Generate a site profile
As the Wix chatbot asks you questions, it creates a ‘Site Profile’ on the right-hand screen, adding information about your target audience (and what you should use to reach them) and any apps that you might need to optimize your site.
Below, you can see what my final site profile looks like. This is the final step in a speedy set-up process, and after the chat has ended, you officially have a strong website plan.
I was happy with what the AI had gleaned about my site. It had not only adhered to my guidance, but given me potential jumping off points for marketing and the tone of voice I should aim for, to hit my target audience. Source: Tech.co
4. Explore your dashboard
Once I had exited the site builder, I was directed to a personalized dashboard based on the needs outlined in my site overview. For example, because I mentioned to the bot that I also run knitting events, my sidebar has a designated booking calendar and events section.
I would highly recommend taking a look at what the chatbot has generated for you. It includes a checklist that ensures you don’t miss anything when making your website. A key step that Wix encourages you to do straightaway is to choose a domain for your website, or the website address.
This should correspond with the name of your business. So, in my case, I chose the domain name knitsbykirsten.net.
5. Design your landing page
A landing page is just the page your users will land on as soon as they enter your site. It should be easy to navigate and representative of the website as a whole. Luckily, Wix AI tools can also design this page for you.
I thought the website looked a tad plain and boring, but luckily, you can edit the page yourself if you’re not completely happy with the AI-generated one. Source: Tech.co
Taking into account my previous site brief, the tool is able to generate a landing page. I was able to edit the site brief if I thought the design didn’t correlate with my brand, and generate a range of different pages until I was happy. So don’t worry, you’re certainly not stuck with the first design that the bot throws at you.
Notes from Testing
I was disappointed to find that when I was looking through the design options for my site, a lot of the information I was given in the initial site brief was not taken into account.
For instance, I specified earlier that I wanted to emphasize my unique, and sometimes wacky, design style. However, the scarf shown on the landing page generated by AI is just a plain orange scarf.
Similarly, I also gave the AI bot my preferred colours for the site – blue, yellow, and silver, and the landing page it has generated hasn’t reflected this preference.
This lack of consistency should be taken into account with AI, as well as the possibility of the tools making mistakes. While you certainly can go back in and add more information, this could prove to be frustrating if it needs to be done repetitively.
6. Seek out other AI tools
There will be more than one AI tool on hand to help you with a website builder. I’ve only outlined two of the tools available within Wix, but other standouts include:
- AI text generator – if you’re not a natural wordsmith, you can describe to AI the text you need and let AI write content for you. This doesn’t have to be the final draft, you could even use this tool just as inspiration for your own writing.
- Image generator – it can be tricky to make images yourself or spend money on buying images for your site. Instead, with a prompt, AI is able to generate one for you.
- Meta tag creator – getting your website noticed requires Search Engine Optimization (SEO) title tags and meta descriptions, but if you don’t have much SEO experience, this can be daunting. Luckily, AI can generate each for you, based on your site’s content, with suggestions to match your brand and audience.
Outside of Wix, here are a few other AI tools we like, from our favorite website builders:
- GoDaddy Airo – uses AI tools to help small businesses grow online, such as by helping you set up branded email campaigns. This can be a great start to getting your site noticed in a quick way, without sacrificing professionalism
- Web.com’s AI logo builder – building a logo can be meticulous and time-consuming, and hard to get exactly right. This tool gives you a few options to choose from.
- Hostinger’s AI product generator – this is a quick and easy solution for those wanting descriptions below a product on their site. The tool will take into account the various aspects of your product, including its image, description, and any labels.
Even if you are using a designated website builder, that doesn’t stop you from using some external AI tools as well. You certainly don’t need to rely exclusively on your builder when top-tier tools such as AI chatbots are out there.
AI chatbots, like ChatGPT and Google Gemini, can be excellent bouncing-off partners should you need any creative inspiration. For example, if you’re writing a blog about your favorite recipes and you’ve run out of ideas, ChatGPT can curate a list for you based on your previous site content and recommend new ideas.
Can You Build a Website with AI Without a Website Builder?
As we outlined above, there are plenty of tools out there that can help you make a website, and they don’t have to necessarily be part of a website builder. However, tools such as ChatGPT and Google’s Gemini are not able to make a website on their own.
If you don’t want to go down the website builder route, you can always use content management systems (CMS), such as WordPress – or if you know how, you can code the website yourself. While some CMS platforms have AI tools, they will not be able to build the website for you.
Ultimately, if you’re committed to using AI, we would recommend a website builder. Top choices such as Wix and GoDaddy offer generous free plans, and others such as Squarespace and Hostinger have free trials.
We know that plans can get expensive, so if you’re looking for a budget option, you can check out our guide to the best free website builders.
Tips for Building a Website with AI
Using AI is not a foolproof method, but there are some ways you can make the most out of the tools you’ve got. Here is what I learnt when building my own AI website:
- Plan ahead and give clear instructions. While you don’t need to go into the AI generator knowing everything about your site, you should go in with a good understanding of your site’s purpose and goals. This will save time, as the AI will make fewer mistakes that you’ll have to fix.
- Expect mistakes. Yes, AI is not perfect. It can’t read your mind, and it’s only as effective as what you give it to work with. Therefore, don’t go in expecting a flawless website first try, and make sure to monitor and fix any mistakes as they arise.
- Complete final checks yourself. Check your website thoroughly before it goes live, and have someone else check it for you. A lone spelling or grammatical error could be the culprit, or even the wrong image in the wrong place. Don’t rely on AI to do these checks for you.
- Use a range of tools, not just AI. AI is an excellent way to get started, however, we wouldn’t recommend only using AI. The best way to make sure your website stands out is by making it yourself and using these tools as assistants, rather than letting them take charge.
Security and Privacy on Your Site
A key thing to remember when creating an AI website is security. Security patches, software designed to address vulnerabilities, bugs, or weaknesses, are usually applied, and reputable AI builders typically do comply with industry standards.
However, you should make sure that your site offers secure payment gateways if you are selling products, and contains up-to-date software.
For any website, it is also important to implement Hypertext Transfer Protocol Secure (HTTPS), which works to protect sensitive information such as passwords and credit card details by encrypting data.
Is Building a Website with AI Free?
The short answer: building a website with AI is mostly free. If you’re using a website builder like Wix or GoDaddy, which offer free plans, then in those cases it will be free, although you may need to jump onto one of their paid plans to make the most out of their AI features.
Similarly, AI tools, such as ChatGPT, Grammarly, and Canva’s Magic Studio, are also free to use, but offer more robust offerings in their paid plans.
If neither Wix nor GoDaddy appeal to you, you can opt for free trials with providers such as Squarespace or Hostinger. But, as we expect, you’ll be wanting to use your website long term, rather than for 14 or 7 days respectively.
Ultimately, we wouldn’t recommend starting a website for free, AI or no AI. Starting prices for Squarespace are $25/month, and Hostinger starts at $7.99 a month, the latter being the far cheaper option. To compare website builder prices, you can use our comparison tool.
Pros of Building a Website with AI
- Cost-efficient – since there are plenty of free website builder plans and tools, you can get away with spending very little on your website
- Time-efficient – AI is well geared to get the basics out of the way and get your website running as soon as possible
- Good for beginners – if you’ve never created a website before, AI can tell you exactly what to do, and give you guidance along the way
Cons of Building a Website with AI
- Extra time for fixing errors – a lot of the time, AI can get things wrong. So you can expect to be tweaking designs often, if you’re only using AI tools
- Limited customization – if you are someone who enjoys designing and having creative freedom on a project, AI may not be the best option for you, as it does all of this work for you
- SEO issues – visibility is important, and our researchers found that some AI SEO tools don’t provide clear enough guidance on this, and aren’t as effective as human-led guidance
Verdict: Should You Build a Website Using AI?
AI is an excellent tool for getting a website off the ground, offering quick solutions from coming up with taglines for your business to powerful growth tools. It is particularly useful for people who are unsure of where to get started and need guidance.
We would recommend using the AI tools integrated into well-established website builders. However, there are plenty of AI tools out there if you’d prefer to go a different route.
Although, during my testing, I found that AI is not perfect. It is liable to make errors, and using it exclusively could result in an unoriginal website design. It is best to use AI as an enhancement tool that can elevate and guide you on certain aspects of your website, rather than using it exclusively.