The folks at TruthInAdvertising very publicly outed the Kardashian clan for posting carefully curated Instagram posts touting their love for products that, in fact, they were paid to promote. There are rules about that, and they are called FTC guidelines. So why is it that…
Danica Kombol is the CEO of the Everywhere Agency, a leading social media &
influencer marketing firm that works with Fortune 500 companies. She founded the
influencer network, Everywhere Society. She’s a frequent speaker at social media
conferences and global forums.
Recent posts by this Author
I saw a headline in Forbes.com that made me cringe. It read, “The Influencer Marketing Gold Rush is Coming: Are You Prepared?” I wasn’t surprised at all by the article. After all, AdWeek reported that according to the latest Tomoson poll, over 60% of…