Ensuring that a website’s rankings are as high as possible is not an easy thing. I’ve noticed over the years that some folklore has crept into the picture, oftentimes mystifying how SEO works best. Simply put, high-quality content, careful measurement, and performance fixes should…
Anne Ahola Ward
Anne Ahola Ward is a Futurist, O'Reilly Author and CEO of CircleClick Media, founded in 2009. She was a web developer for 10 years, and through her love of analytics, Anne transitioned into the field of SEO as the field was forming. She is currently writing the next SEO book for O’Reilly, entitled The SEO Battlefield: Winning Strategies for Search Marketing Programs, available for purchase now on Amazon.com and Barnes & Noble.
Recent posts by this Author
Search engine optimization is an ever-changing field. While SEO started out as a marketers game, it has become a developer’s game in 2017. With machine learning and algorithms becoming more complex, SEO is definitely more technical in nature than any of us could’ve imagined….