Recognized globally as a leading authority on the subject of generational diversity in the workplace, Chip Espinoza is trusted by Fortune 100 to family owned businesses to help them create environments in which all generations thrive.

 

Recent posts by this Author


Should You Reinvent An Industry As A Business Idea?

5 Out of the Box Ideas for Promoting Your Startup Online

No one has ever come up with a business idea entirely by themselves. Mark Zuckerberg revolutionized social media with Facebook, but Facebook was not even the first large social media website. The Bessemer process which made steel magnate Andrew Carnegie rich had been experimented…

Small Businesses Need to Worry about Cybersecurity More Than Ever

cloud cybersecurity secure

There’s no doubt that cybersecurity needs to be at the top of the list for businesses. Maybe you’ve experienced a cyberattack first hand or at a minimum aware of cyber criminals who took personal data from websites like Twitter and LinkedIn and even the…

Bootstrapping Your Startup Starts With Modern Marketing

Funding a business by yourself can feel like an insurmountable challenge. Businesses are expensive, requires knowledge and efficiency and leaves little room for errors. But time and time again entrepreneurs shake out their pockets and fund their vision by bootstrapping to break into a…

Why Automation Is the Key to Achieving Drop Shipping Success

Mistakes entrepreneurs make

Thanks to the development of the world wide web, drop shipping has flourished, becoming a financially sustainable industry that successfully meets consumer needs while maintaining a cost-effective business model. But the nature of drop shipping is such that there are a few things you…

5 Tips to Boost Your YouTube Marketing

youtube marketing vertiau

In 2010, there were five YouTube accounts with more than one million subscribers. In 2016, there were more than 2000. Suffice to say, the market is quite saturated. But that doesn’t mean that your YouTube brand has no chance of success. Although you may…

200,000 Old Apps at Risk with Apple iOS 11 Update

apps ios 11

As Apple prepares to release its upcoming iOS 10.3 update within the next few weeks, tech experts who have already received a beta have noted that the upcoming the iOS 11 will likely render about 187,000 apps obsolete. “The latest iOS 10 beta, iOS…

The 5 Content Marketing Strategies Defining 2017

Not all marketing strategies are made equal — effectiveness depends on how you create your content, how you promote it and what your business goals are. A survey of 300 marketers in U.S. enterprise companies, conducted by Clutch, was able to identify which strategies were most…

5 Tips For A Successful Mobile App Launch

mobile app launch

There are over 2 million apps available in Apple’s App Store and nearly 3 million in Google Play. New companies trying to launch an app today have a lot of competition. Getting attention for your app nowadays is no easy feat, and the organization and planning…

The Difference Between Social Media Influencers and Brand Ambassadors

As the influence of social media personalities grow, how companies choose to advertise their products must innovate and grow as well. In this period of growth and development, two career tracks have developed: brand ambassadors and social media influencers. Although they often appear to…

5 Ways Content Marketing Can Revolutionize Your Online Business

content marketing

Sure, you have probably heard of content marketing. But at a first glance, it can be difficult to determine what content marketing is or what its benefits are. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and…

Are Remote Workers Good or Bad For Business?

For years, businesses have treated remote work and telecommuting as an occasional thing which an employee can do on a Friday. But thanks to the constant march of technology, more people are now working remotely on a regular or even a full-time basis. Employees…

How To Integrate Micropayments Into Your Social Media Campaign

social media micropayments

From the very beginning, content providers and businesses have struggled to figure out how to monetize the internet. With billions of users searching for information and companies working hard to find methods that will turn users into paying customers, it’s no wonder content creators are…

3 Must-Have Features for Business Websites In 2017

Websites A Startup’s Guide on the First 5 Steps You Should Take after Launching a Website

In the year 2017, having a company website is pretty much a given. But with competition heating up in the business world, good websites are no longer cutting it; you need a great one to draw the right attention. Particularly if you want to attract…

Can Google Hangouts Become a Slack Replacement?

Slack Technologies hit the world by storm when it began offering its group messaging features with rooms and helped companies streamline team communication among employees, giving the business world a reason to celebrate. Now tech giant Alphabet, parent company of Google, is looking to…