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Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien

 

Recent posts by this Author


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Here’s How to Design an Engaging Chatbot Personality

While you might not be explicitly familiar with chatbot technology, you have likely encountered more than one in your life. Whether it's customer service chatbots pinging you when you enter a website or entertainment chatbots bothering you on a social media messenger, this ...

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4 Ways to Boost Your B2B Marketing On Snapchat

Snapchat has evolved into a two-pronged platform. One prong is for public content, which consists of the personal messaging side of the app. This prong has been the facilitator of dog face filters, live event geotags, and DJ Khaled's entire social media personality. It's...

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6 Reasons Why Your Content Marketing Doesn’t Work

Today’s consumers are pretty smart. While old television commercials used to be able to persuade them to buy, they now understands the psychological techniques in use when companies “hard sell,” and they aren't impressed. They don’t believe much of the great promises ...

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6 Costly Legal Mistakes Made by Startups

Launching a startup is undeniably an exciting time. Not only are you finally your own boss, but you also have a chance to become one of the most prolific companies in the world. Granted, that's unlikely, but who knows, right? Unfortunately, that excitement can be...

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Here’s How You Can Learn About Online Marketing

You’ve launched a great startup, and you're confident in the product that you have to offer. The problem is that now you're struggling to get people to pay attention to your product. At this point, you’ve probably heard about online marketing but you may not...

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5 Ways to Map Out The Best Pricing Strategy

You've built a quality product, you've marketed it to the masses, and your online presence is set up and ready to rock. Now there's only one question: How should you price your products? There are two things to consider. The first is selecting a...

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Freelancer Retirement – Does It Ever Happen?

Freelancers are entrepreneurs in just the same way as e-commerce business owners are, and the growth of the freelance economy is exponential. But freelancing also brings with it specific financial challenges, especially when planning for retirement. Freelancers are not in a ...

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Why Chatbots Can’t Replace B2B Support Just Yet

Technology has continually changed the way that customer support works. Even in the last few years, the business world has seen the rise of automated telephone, social media, email, and live chat customer service strategies have become common practice for startups and ...

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Is the World Ready for Instant Apps?

Mobile users love their apps. They're faster and more convenient than accessing a full website on their devices, and they can get to what they want faster. Kids can download games and videos with the click of a button and a short wait. Personal finance...

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Influencer Marketing Is on the Rise for Good Reason

Every few years, a new marketing tactic hits the business world. Most recently, influencer marketing has taken up that title. The practice is defined by using respected and trusted people who will act as promoters of a brand or product, in some capacity. Sometimes,...