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Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien

 

Recent posts by this Author


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What Makes a Good Startup Logo?

A logo may not be the most important aspect of a startup’s branding, but it’s definitely up there. Your logo is going to guide the visual element of your branding efforts for the foreseeable future. It should be memorable, aesthetically pleasing, and representative of ...

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How to Create a Great Referral Program for Your Startup

Referral marketing is easy to define: It’s a marketing strategy that involves getting customers through word of mouth recommendations from others. Obviously, business owners have all used this strategy on some level for millennia. The difference is that today, startups are ...

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How To Expand Your Ecommerce Venture Internationally

Everybody shops online. By 2018, the number of international shoppers will increase by 50 percent. In addition to this, it is important to note that people are no longer saving their online shopping for the holidays, or for items that most of us would consider extras....

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6 Nutrition Tips For Busy Entrepreneurs

As an entrepreneur, you have people counting on you. Employees, customers, investors, and your friends and family need you to be healthy and high functioning. This won’t happen if your diet is full of fast foods, coffee drinks, and pastries. Check out the following...

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How Deep Learning Is Altering The World Around Us

Perhaps it began with the movie Space Odyssey: 2001; perhaps it was re-kindled with the 2013 movie, Her. The idea that machines (computers) could one day learn, feel, and behave like humans has fascinated us for years. Of course, we are not there. But...

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Is There Still Too Much Risk For Smart Home Adoption?

The Internet of Things has become a huge seller in the tech world. There are apps for everything from watching your dog while you’re at the office to WiFi-connected garage door openers. Everything from hi-tech baby monitors to multi-colored lights are available to turn ...

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Here’s How to Design an Engaging Chatbot Personality

While you might not be explicitly familiar with chatbot technology, you have likely encountered more than one in your life. Whether it’s customer service chatbots pinging you when you enter a website or entertainment chatbots bothering you on a social media messenger, this ...

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4 Ways to Boost Your B2B Marketing On Snapchat

Snapchat has evolved into a two-pronged platform. One prong is for public content, which consists of the personal messaging side of the app. This prong has been the facilitator of dog face filters, live event geotags, and DJ Khaled’s entire social media personality. ...

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6 Reasons Why Your Content Marketing Doesn’t Work

Today’s consumers are pretty smart. While old television commercials used to be able to persuade them to buy, they now understands the psychological techniques in use when companies “hard sell,” and they aren’t impressed. They don’t believe much of the great ...

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6 Costly Legal Mistakes Made by Startups

Launching a startup is undeniably an exciting time. Not only are you finally your own boss, but you also have a chance to become one of the most prolific companies in the world. Granted, that’s unlikely, but who knows, right? Unfortunately, that excitement can be...