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Stop Insulting Your Customers with Cookies

You’re sitting at a bar with three of your friends, enjoying some beer and cocktails. You’re chatting, laughing, and just catching up. You turn your head and see a guy in a neon yellow shirt, staring at you and smiling expectantly. “Hey there, I’m...

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How to Build E-Commerce Experiences People Will Love

If you offer a great item but the platform to buy it is cumbersome and time-intensive to use, how many shoppers are going to become customers? Not many. Many companies focus so narrowly on the products they’re selling that they forget to address the...

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Is Campus Recruiting Right For Your Intern Program?

A chain is only as strong as its weakest link. You’ve probably heard this adage more times than you can count. But in terms of your startup or small business, it likely hits home. At larger companies, there’s room for mediocre employees, but not...

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Boost Your Cause with VideoJuice

Popular crowdfunding sites like Kickstarter and Indiegogo are a brilliant way to promote your project. They are platforms that allow people to engage with your concept and ultimately buy into your vision. Usually, you've made nothing tangible yet; it will be made if ...

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The 5 C’s of Great Leaders

Recently, I was reviewing candidate requirements with one of my clients, the chief revenue officer of a well-known data management company. One of the requirements for this senior leadership position was “executive comportment.” I loved the phrase, as it succinctly captured ...

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Too Soon for a Sales Team?

One of my clients is a fast-growing, C-series advertising technology company with an exceptional executive management team, enviable customer list, and revenue growth rate that strongly suggests they won’t need more funding before an exit. The CRO I placed has built a strong ...

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You Just Fired Your Cofounder. Now What?

You feared this day would come: it’s time for you to fire your cofounder. Whether through differences in strategic direction, failure to execute critical tasks, or simply being the victim of success by owning responsibilities that require experience he doesn’t have, you know ...

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Two Models of Success for European Startups

In the 18th century, the French philosophers invented l'esprit critique. Centuries later, it seems we French people value criticism over a lot of things – such as enthusiasm, for instance. As a French entrepreneur living in San Francisco, I'm always sad and frustrated ...

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3 Surprising Reasons Distributed Teams Work Better

I've been shocked by something I've observed recently – most of the highest-performing teams that I know are distributed teams. Companies like 37signals, WooThemes, and Buffer are multimillion-dollar companies built by teams distributed around the world. As I studied those ...

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The Pros and Cons of Equity Crowdfunding

Raising money to build and sell a product or mobile app is the best reason to seek crowdfunding, and will likely remain the best reason once the government completes rules to allow startups to sell company equity using crowdfunding websites. The Securities and Exchange...

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Top Challenges for a Startup CEO

Being a tech startup entrepreneur is a lifestyle, so being the CEO of a startup requires an even deeper focus on the company’s vision and the ability to build a team that stays focused on that goal. To plan ahead for their company’s future,...