A New York native, currently dwelling in Berlin. Always been a Luddite, but now embracing the tech world and trying to make a name for myself as a tech journalist.

 

Recent posts by this Author


How Employee Engagement Can Power Up Your Marketing Strategy

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In a traditionally siloed company, marketing and human resources generally don’t have much interaction. Sure, the marketing team might be the first ones to promote job openings on their social media accounts, but aside from that, their job responsibilities typically lie pretty far afield…

How Blockchain Is Making Cybersecurity Faster and Cheaper

Cybersecurity has become a major concern for organizations today. According to Cisco’s annual report on cybersecurity for 2017, 20 percent of organizations surveyed had significant breaches within the past year that resulted in opportunity and revenue losses. Businesses have become prime targets due to…

How Machine Learning is Changing Design

A Pew Research Center survey in 2015 revealed that almost two-thirds of Americans expect computers to take over much of human work within 50 years. However, there are certain professions that some consider to have more security over others. Disciplines such as the arts…

Why There’s Still Room for Cloud Solution Startups

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Public cloud adoption is rising. A recent Cowen study revealed that companies will be spending 16 percent more on public cloud services in 2017 year-over-year. Organizations are also increasing their use of cloud resources in their work. 18 percent of workloads are now supported…

Should Startups Seek Venture Capital or Borrow From Banks?

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The early stages of a startup are delicate, and the single largest destabilizing factor tends to be money. Even with a brilliant idea and hardworking team, a lack of funding can capsize small companies quickly. Crafty business owners looking to keep the momentum rolling…

Is Ecommerce Ready to Embrace Blockchain?

To anyone who has made ecommerce websites such as Amazon, Ebay, Netflix a daily or even weekly destinations for their online shopping and entertainment needs – the process of paying for what lays in the shopping cart is probably the most abstracted aspect of…

Smart Contracts Are Making Their Way Into Blockchain

Blockchain has to be among tech’s top stories this year – from the explosion of bitcoin to the numerous initial coin offerings (ICOs) and token sales of blockchain startups that have been happening of late. There has been a mad rush to explore new…

Blockchain Could Find Success Where Banks Have Failed

There’s no denying that blockchain and crypto currencies are disrupting finance as we know it. Initially thought of as a fad, these technologies have now hit the mainstream. What started out as a means of payment for a handful of tech savvy users and…

New Tech Solutions Emerge as Trump Gets Tough on Immigration

White House Demo Day: The Push for Greater Diversity in Tech

Despite much opposition, President Donald Trump since he signed the executive order last January to curb immigration and continues to move forward with the travel ban. These orders and initiatives have certainly added challenges to the current immigration system and complicated employment matters even…

6 Ways Tech is Changing the Game for Ecommerce Merchants

6 Best Tools to Boost E-Commerce Conversions

In 2017, the relationship between marketing technology and ecommerce is arguably stronger than ever. Representing a market share worth well over $22 trillion, the opportunities for eCommerce merchants to stake their claim are seemingly endless. As a result, new martech solutions are constantly emerging to…

What You Need to Know About Sweden’s Fintech Scene

Sweden has emerged as a fintech powerhouse in Europe. In 2016 alone, Sweden-based fintech companies closed 35 rounds of funding, according to Breakit. This brings Sweden’s haul to 40 percent of all funding rounds in Europe for the past five years. Sweden now has…

4 Ways to Use In-Store Media for Cross-Channel Marketing

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Retail companies that excel at engaging with customers across multiple marketing channels have twice the retention rate compared to average merchants, according to research from the Aberdeen Group. Cross-channel marketing is a successful retail strategy because it follows your audience’s activity from channel to channel,…

Could Fintech Enable a Resurgence in Predatory Lending?

The Top 3 Fastest-Rising FinTech Portfolio Management Apps

It’s been nearly ten years since the subprime mortgage crisis, and the Great Recession seems to be a distant memory for many of us. Home values have since risen and unemployment has dropped below 5 percent after hitting double digits during the recession. Many of…

From Commodity to Currency: The Resurrection of Gift Cards

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The method of exploiting the impulse purchasing mentality for gift cards is long outdated. In fact, according to FBIC’s 2015 report, e-gifting represents a $131 billion market. In many cases, today’s gift cards have undergone digitization, enabling retailers to easily penetrate the online shopping…

3 Foolproof Ways Modern Marketers Build Influence Through Education

Modern marketers insist on being the voice in the room that forces everyone around them to stop and listen. However, reaching influencer status today is certainly easier said than done. With so many channels in a seemingly crowded marketing sphere, how can newcomers to…

4 Steps to Creating an Engaging Online Course

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Selling content online has become a massive industry in the last several years, as online courses rake in well over $100 billion annually. As the internet continues to mature, the industry’s reach and profitability swells as well. Considering the massive potential that online courses…

The 6 Essential Tools for Publishers in 2017

As the New Year gets rolling, it’s time to look at the tools publishers are using to get content in front of the right audience. What’s a waste of money and time, and what works? General trends expected for 2017 are an increase in niche,…