A New York native, currently dwelling in Berlin. Always been a Luddite, but now embracing the tech world and trying to make a name for myself as a tech journalist.

 

Recent posts by this Author


New Tech Solutions Emerge as Trump Gets Tough on Immigration

White House Demo Day: The Push for Greater Diversity in Tech

Despite much opposition, President Donald Trump since he signed the executive order last January to curb immigration and continues to move forward with the travel ban. These orders and initiatives have certainly added challenges to the current immigration system and complicated employment matters even…

6 Ways Tech is Changing the Game for Ecommerce Merchants

6 Best Tools to Boost E-Commerce Conversions

In 2017, the relationship between marketing technology and ecommerce is arguably stronger than ever. Representing a market share worth well over $22 trillion, the opportunities for eCommerce merchants to stake their claim are seemingly endless. As a result, new martech solutions are constantly emerging to…

What You Need to Know About Sweden’s Fintech Scene

Sweden has emerged as a fintech powerhouse in Europe. In 2016 alone, Sweden-based fintech companies closed 35 rounds of funding, according to Breakit. This brings Sweden’s haul to 40 percent of all funding rounds in Europe for the past five years. Sweden now has…

4 Ways to Use In-Store Media for Cross-Channel Marketing

marketing

Retail companies that excel at engaging with customers across multiple marketing channels have twice the retention rate compared to average merchants, according to research from the Aberdeen Group. Cross-channel marketing is a successful retail strategy because it follows your audience’s activity from channel to channel,…

Could Fintech Enable a Resurgence in Predatory Lending?

The Top 3 Fastest-Rising FinTech Portfolio Management Apps

It’s been nearly ten years since the subprime mortgage crisis, and the Great Recession seems to be a distant memory for many of us. Home values have since risen and unemployment has dropped below 5 percent after hitting double digits during the recession. Many of…

From Commodity to Currency: The Resurrection of Gift Cards

gift cards

The method of exploiting the impulse purchasing mentality for gift cards is long outdated. In fact, according to FBIC’s 2015 report, e-gifting represents a $131 billion market. In many cases, today’s gift cards have undergone digitization, enabling retailers to easily penetrate the online shopping…

3 Foolproof Ways Modern Marketers Build Influence Through Education

Modern marketers insist on being the voice in the room that forces everyone around them to stop and listen. However, reaching influencer status today is certainly easier said than done. With so many channels in a seemingly crowded marketing sphere, how can newcomers to…

4 Steps to Creating an Engaging Online Course

online course

Selling content online has become a massive industry in the last several years, as online courses rake in well over $100 billion annually. As the internet continues to mature, the industry’s reach and profitability swells as well. Considering the massive potential that online courses…

The 6 Essential Tools for Publishers in 2017

As the New Year gets rolling, it’s time to look at the tools publishers are using to get content in front of the right audience. What’s a waste of money and time, and what works? General trends expected for 2017 are an increase in niche,…

Improved Viewability Directly and Positively Impacts Revenue

Successful online advertising strategies rely on high viewability rates. The more an ad is seen, the greater the chances are the user will make a purchase. This used to be an easy feat for advertisers and marketers. But today, they battle savvy internet users,…

7 Ways to Boost Engagement as Ecommerce Shifts to Mobile

Mobile ecommerce surges

Mobile has been the main means of communication. But as time goes on, it’s also become the main way people spend money, especially on ecommerce apps. Users can spend as much as 10 hours a day on screens, and mobile devices now account for 65 percent…

5 Ways Ecommerce Retailers Can Fight Fraud

5 Ways eCommerce Retailers Can Fight Fraud

In a time of digitization, the relationship between buyer and seller comes down to the merchant’s ability to provide a safe marketplace. Customer data and privacy are on the top of the agenda for ecommerce retailers. After all, Ecommerce retailers are ready and willing to fight fraud….