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7 Marketing Tips for Startups in the Hospitality Industry

July 28, 2016

10:25 am

Are you struggling to put together an effective marketing strategy for your hospitality related startup? Businesses in the hospitality space have very unique needs when it comes to marketing. Here are 8 tips that you can use to get things off the ground.

Remember That Social Media Is a Customer Service Platform

No matter what your intentions are when you create a social media presence, there is no getting around the fact that each social media platform is also a customer service platform. Pay attention to the things that people are saying about your brand. If you receive positive comments, be responsive. Even more importantly, if you become aware of an issue, respond personally and let it be known that you are going to resolve the problem.

Offer Exclusive Deals to Followers

Give people a reason to follow you on social media. Offer up rewards, discounts, and access to premium content. This will keep them engaged and consuming your other content. Many brands opt to tie exclusive offers and giveaways to milestones. For example, you could offer a discount code to all followers when you reach 10K followers on Instagram.

Invest in a Professionally Designed Responsive Website

Website design really does matter. Unless you are big enough and well-funded enough to employ your own web design team, it best to leave your restaurant or hotel management CMS or web development up to a qualified professional. (Compare prices using the form at the top of this page.) Good page performance and a great user experience should be counted as marketing efforts.

Use High-Quality Visuals and Update Them Regularly

In the hospitality industry, images and videos really are your best tools for getting the attention of potential customers. Of course, the better quality the better. Share pictures and videos of your hotel rooms, new dishes, and more on social media and on your website. Then, be sure to update your web pages and social media profile and backgrounds pictures on a regular basis so that none of your visual content goes stale.

Know Your Audience’s Personality and Match That on Social Media

Take a few moments to check out the fast food chain Jack in the Box’s Twitter presence. You’ll notice that it is full of funny, irreverent content. You’ll also notice lots of pop culture references. This is because the marketers at JIB know that this is what their audience wants to see. They discovered the overall persona of their audience and match that with both tone and content.

Post More Engaging Content Than Promotional Content

Of course, you want to let everybody know about your products and services, and your audience (especially those who are making their way down the funnel) wants to see that content. However, if you want to keep your audience engaged and returning to your website and social media pages, you have to balance promotional content with lots of engaging content.

Make Your Hours and Location Easy to Find

When potential customers arrive on your homepage, landing pages, or social media pages, there is some information that should be immediately available to them. This is your location, your hours of operation, and your contact information.

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Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien

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