Shopify Gets AI-Makeover, Launches New Features for Free

Shopify Magic uses ChatGPT-like technology to streamline a wide range of web building processing.

In Shopify’s recent Summer 23 Edition, the leading ecommerce company and website builder announced the launch of Shopify Magic — a suite of free artificial intelligence (AI) powered features designed for commerce.

Stand-out tools include Sidekick, a ChatGPT-like commerce assistant that helps users accomplish a wide range of tasks. There’s also Marketplace Connect, a platform that makes it easier for businesses to brand into wholesale, and automatic text generation to speed up your writing process.

As generative AI continues to automate more workplace processes, these updates are part of what the company is heralding as a “new era of commerce.” Here’s what we know about Shopify’s new AI-fueled toolkit.

Shopify to Launch New AI-Powered Features

Shopify is no stranger to product updates, but the company’s bi-annual Editions showcase has teased one of its biggest improvements yet — Shopify Magic.

Shopify Magic is a collection of AI-driven features that aim to make building, managing, and growing a business with the platform easier than ever. We break down some of the biggest updates below:

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Sidekick is an AI-enabled commerce assistant that responds to user-generated prompts in a similar fashion to ChatGPT or Google Bard. The tool is purpose-built to help users kickstart and scale their businesses, answer creative queries, boost productivity, and streamline workflows.

According to Shopify’s recent blog post, example use cases include using the tool to redesign their store, displaying best-selling products, and setting up seasonal discounts.

Sidekick is being marketed as the centerpiece of Shopify Magic and will be available to Shopify businesses soon.

Instantly generated blog posts

Shopify is also launching a tool that lets you write and edit blog posts using automatic text generation. The new AI-powered capability responds to user prompts and gives users granular control over the topic and tone of their blog posts.

The feature can also be used to boost page SEO by improving keyword ranking and prioritizing important brand keywords and terminology.

Instantly generated commerce emails

For all the email marketers out there, Shopify’s update will also make it easier for users to create high-performing email campaigns. The new commerce tool uses Shopify Magic to generate compelling subject lines and body content. It also uses powerful data-driven insights to help you send emails at the optimum time.

Shopify AI-generated email marketing feature

Shopify AI-generated email marketing feature

Unlike Sidekick, this feature is available to Shopify customers now.

Is Shopify the Best Ecommerce Builder Available?

Shopify’s powerful sales tools and ever-evolving feature offering truly separate it from its competition. In fact, after researching the leading providers, our insights team deemed Shopify to be the best ecommerce website builder on the market.

Shopify’s impressive inventory software lends itself especially well to large businesses with sizable or complex stocks, while smaller stores may be better off opting for cheaper solutions like Wix and Squarespace.

There’s no shortage of great ecommerce website builders to choose from, though. Check out our table below to see how our top-rated options compare:

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Test Score
Our score is based on independent assessments of ease of use, features, ecommerce functionality and value for money
Starting Price







Square Online

  • Robust email marketing
  • Outstanding shipping options
  • Comprehensive mobile app to manage store
  • The most ecommerce features across our research
  • Vast selection of marketing integrations
  • Built-in VR compatibility for showcasing products
  • Unlimited products for all plans
  • Mobile app can update pages, review traffic, and manage inventory
  • Outstanding email marketing templates
  • Advanced fraud detection system for security
  • No transaction fees
  • Customizable checkout options
  • Manage site from mobile app
  • POS system integrates with your site
  • Excellent site speed
  • No transaction fees
  • Only platform with transactional emails
  • Very user-centric experience
  • Live transaction monitoring enhances security
  • Unlimited product capacity
  • Excellent in-person selling functionality
  • Unlimited storage only available for $159/month
  • Cheapest POS is $69
  • Highest transaction fees on POS
  • Monthly fees for POS system
  • Scheduling and booking requires add-on
  • No tutorials for setup
  • POS system is currently exclusive to the US
  • Sorting and filtering of products requires add-on
  • Not ideal for larger ecommerce stores
  • No email marketing
  • No POS integrations
  • No mobile app to manage your store
  • No option to remove transaction fees
  • Users must report fraud cases
  • Not able to customize the checkout page
  • Lack of customization on email marketing
  • No AI features
  • No supported POS systems
  • Free plan is very limited
  • No way to remove transaction fees
  • Limited multichannel integration
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Written by:
Isobel O'Sullivan (BSc) is a senior writer at with over four years of experience covering business and technology news. Since studying Digital Anthropology at University College London (UCL), she’s been a regular contributor to Market Finance’s blog and has also worked as a freelance tech researcher. Isobel’s always up to date with the topics in employment and data security and has a specialist focus on POS and VoIP systems.
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