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Security

4 Tech Roadblocks That Are Holding Marketers Back

By | Jul 21, 2017 at 2:30 pm

Small and midsize businesses have a tech problem: Since they don’t have the resources and capital available to larger companies, they can’t easily plug up security holes, extrapolate from the data available to them, or navigate their communication systems as easily. Tech roadblocks that other…

Productivity

San Diego

How to Reduce Spending on Enterprise Software Integration

By | Jul 19, 2017 at 7:15 am

In the past decade, there have been countless failures, including Nike’s woes include $100 million in sales lost due to unforeseen complications with its supply chain software and the U.S. Air Force pulling the plug on an enterprise software project after spending $1 billion….

Google

San Francisco

Google Is Trying to Be Wikipedia, and They’re Failing

By | Jul 14, 2017 at 10:50 am

Ever search for a phrase or a definition only to find Google offer up the answer in a handy snippet of information right below your query but in front of the first search result? It’s an algorithmic process that’s designed to use Google’s massive…

Data

Irvine

How the Internet of Things Can Be Good for Small Businesses

By | Jul 10, 2017 at 5:00 pm

Every business and technologically-oriented person has heard of the Internet of Things (IoT) by now, and how small devices will do things we never thought were possible. The Internet of Things has been closely linked with the rise of the smart home, where someone…

Business

Branded Data Is The Future of Startup Marketing

By | Jul 3, 2017 at 7:15 am

Given the competitive nature of the technology startup landscape, the creation of noteworthy marketing may seem an insurmountable task. It’s not enough to have good content, because your rivals do too. Virtually everyone has built a social media presence touting their products. And it…

TechCo Spotlight 300×250

Data

Why Your Business Needs Data Mapping?

By | Jun 25, 2017 at 2:30 pm

Data mapping can make a major difference when it comes to getting your business to function properly. However, data only works when you can actually access it. In fact, data is easier to use when it can be visualized. Visual data is often easier…

Marketing & Social Media

Survey: The 4 Marketing Trends You Need to Know in 2017

By | Jun 21, 2017 at 10:50 am

Some large-scale marketing trends can be seen a mile away. It’s not surprising that marketers are increasingly interested in Instagram, the most visual, niche-focused, influencer-friendly social platform out there. We even know why they stay away from the creative haven of Tumblr, which doesn’t offer…

News

France

11 Favorite Thought-Leaders Named at 2017 Cannes Lions

By | Jun 20, 2017 at 3:50 pm

At the 2017 Cannes Lions International Festival of Creativity, the creative global community come together to learn, network and celebrate individuals who push the limits of business, creative communications and change for good. This year, Adobe and Wunderman selected 11 of their favorite thought-leaders who…

Security

Chicago

Software M&A Has a Cybersecurity Problem That’s Only Getting Worse

By | Jun 20, 2017 at 10:50 am

Yesterday, news broke of likely the biggest government data breach in the history of the universe. Today, we bring you the latest cybersecurity study, which reveals that although the majority of software mergers and acquisitions are plagued by security concerns, most corporations still plan to…

Business

San Francisco

How to Improve the Outcome of Your Enterprise Project

By | Jun 20, 2017 at 8:30 am

Working on an enterprise project requires careful planning and execution to achieve the desired result. Enterprise Project Management (EPM) is a specialized field that includes thinking, communicating and performing in a specific way. The goal is to facilitate the organization of an enterprise’s resources…

Tips & How To’s

4 Key Benefits of A Virtual Data Room for Your Startup

By | Jun 9, 2017 at 8:30 am

The world is swimming in data. In 2008, the digital universe alone created 487 exabytes or 487 billion gigabytes worth of data. In this Harvard Business Review article, John Sviokla wrote that the figure would grow five-fold in 2012. That number could have ballooned…

Data

12 Ways To Take Advantage of Big Data To Build Your Business

By | May 30, 2017 at 7:00 pm

By now, most entrepreneurs understand the concept of big data. This vast, sometimes overwhelming collection of information encompasses numbers generated by your everyday business processes – sales statistics, email open rates, website clickthroughs, etc. – that allows you to take advantage of valuable insights into…

Security

4 Platforms that Protect Your Startup from DDoS Attacks

By | May 16, 2017 at 12:50 pm

Without the proper protection, a startup and their data are highly vulnerable to cyber-attacks during their first 18 months. Further research reveals that 43 percent of attackers target startups and small businesses, while only 35 percent and 22 percent target large companies and medium-size enterprises…

Data

Seattle

IdealSeat Can Help Baseball Fans Catch Foul Balls

By | May 10, 2017 at 10:30 am

Top of ninth: With a decisive thwap! Chicago Cubs first baseman Anthony Rizzo hit a two-run shot that sent him and his teammate Kris Bryant home, securing a triumphant Game 6 win in the 2016 World Series. Rizzo’s homer sailed over the right field wall, sealing a victory…

Security

Your Email Could Be the Welcome Mat to Hackers [Infographic]

By | May 3, 2017 at 7:00 pm

Some of the biggest security breaches involved emails and with more companies keeping data in the cloud, your email could be the doormat to your company’s secrets if you don’t sharpen your security skills. Here are five things you need to be diligent about…

Opinion/Analysis

6 Ways Artificial Intelligence Will Bolster Sales in the Near Future

By | Apr 18, 2017 at 7:00 pm

Despite being in development for decades, artificial intelligence (AI) has made leaps and bounds in the past several years, largely thanks to the availability of mass amounts of data and cheap computing power. While data is a good thing for sales, processing it without…

Data

VoiceOps Launches to Boost Enterprise Sales by Analyzing Voice Data

By | Apr 12, 2017 at 5:50 pm

The top tech companies have heavily invested in voice UIs: Amazon’s Alexa and Apple’s Siri are now the face of voice-powered artificial intelligence. It makes sense, as I’ve written before, since voice is likely the most natural, organic and simple UI for a post-mobile era. Naturally, secondary…