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Security

The 7 Steps to Shopping Safely Online

By | Nov 16, 2017 at 2:30 pm

With the holiday season baring down on us, holiday shoppers everywhere are exercising their clicking fingers and combing through countless Amazon search results pages in their hunt for the perfect online shopping deals. But all that credit card information isn’t necessarily safe, as we’ve…

Facebook

Why Influencer Marketing Still Works

By | Nov 14, 2017 at 2:30 pm

Internet influencers — and the business model they rely on — sprang into existence alongside society’s growing dependence on social media platforms. But throughout 2017, we’ve seen plenty of pushback on the social platform model: Users may not trust it, tech experts are unilaterally…

Facebook

How Facebook Is (Still) Betting Big on Virtual Reality

By | Nov 13, 2017 at 3:50 pm

Facebook bought Oculus for $2 billion in 2014, signalling just how large a bet they were willing to place on the importance of VR in the future. But the tech community has been trumpeting the problems VR needs to fix and how it’s about…

Security

Seattle

Survey: 60 Percent of U.S. Consumers Wouldn’t Let Amazon Key Into Their Homes

By | Nov 6, 2017 at 2:30 pm

Privacy concerns are a huge aspect of modern life: We’re all connected to Facebook, Messenger, Instagram or tbh — and that’s just the social networks owned by Facebook. Google and Amazon also have near-omnipotent knowledge of our internet search histories or our purchase decisions….

Marketing & Social Media

How the Rise of Live Streaming Impacts Digital Marketing

By | Oct 24, 2017 at 5:00 pm

Live streaming has evolved from a trendy phenomenon into a full-blown marketing strategy used by brands and businesses in nearly every industry. Rather than telling us about company updates and initiatives, brands are showing us. The rise of live streaming among social media’s most…

Startup_Mixology_300x250

Facebook

Palo Alto

Facebook Just Bought tbh, an App for Teens You’ve Never Heard of Because You’re Old

By | Oct 17, 2017 at 2:30 pm

Haven’t felt the sands of time slipping through your fingers yet today? Facebook just shelled out to acquire an app for teens that didn’t even exist last July. tbh, an annoymous messaging app for teens, debuted in August, and has earned 5 million downloads and…

Tips & How To’s

5 Website Trends Businesses Need to Adopt for 2018

By | Oct 12, 2017 at 8:30 am

It may seem redundant to point out the rate at which the internet is evolving. As technology continues to progress, so does the need for website owners to keep up with the trends. Due to the turbulence experienced in the vastness of cyberspace, it’s…

Tips & How To’s

Los Angeles

How Facebook Videos Can Boost Your Social Media Campaign

By | Sep 28, 2017 at 7:15 am

The popularity of video in marketing has risen in recent years. Here at Sparkhouse in southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain that…

Personal Branding

Palo Alto

5 Ways to Build Your Personal Brand on Facebook

By | Sep 25, 2017 at 7:15 am

While there are many ways to build your personal brand online, one of the best ways to do so is by marketing on Facebook. As of right now, Facebook has more than 1 billion active daily users. It’s safe to say that the people you’re…

Facebook

The 14 Ways to Boost Your Facebook Page Engagement

By | Sep 22, 2017 at 10:50 am

Starting a Facebook page is simple. But growing it, for many marketers, seems nearly impossible. Facebook has stopped prioritizing total Facebook page engagement in order to focus on retaining easily-distracted users, and the end result is stagnant pages for publishers everywhere. As a matter…

Facebook

Palo Alto

Mark Zuckerberg Announces Plans to Maintain Election Integrity

By | Sep 21, 2017 at 4:20 pm

Fake Facebook accounts have been marked as one of the inputs that has impacted elections here and around the world. Mark Zuckerberg, founder and CEO of Facebook, came back from paternal leave and announced what Facebook will be doing in the coming year to…

Entertainment

Los Angeles

Why Hollywood is Joining the Video On-Demand Market

By | Sep 20, 2017 at 8:30 am

The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. It relied on the use tapes as the source of video streams. Two years later in 1992 VOD…

Marketing

San Diego

How to Engage Your Audience After a Live Video

By | Sep 20, 2017 at 7:15 am

We’ve watched it evolve — from updating a simple Facebook status and live tweeting, to sending brief moments via Snapchat, and now, live video. Social media is all about broadcasting exactly what’s happening in any given moment. Live video is the latest and greatest…

Facebook

Palo Alto

Get Ready to Pitch Your Startup on New Facebook Watch Show

By | Aug 31, 2017 at 9:20 am

The idea of a show that allows entrepreneurs to pitch their business ideas for a shot at winning the investment they need isn’t new: We’ve seen plenty of them, from Shark Tank to the podcast show The Pitch. Why? Because they rock. I’m happy…

Security

Study: Most People Think Facebook Has Terrible Security

By | Aug 28, 2017 at 3:50 pm

While I’ve been told that Facebook is only for old people by my little sister no less than fifty times, it’s still the most popular social media platform on the planet by a landslide. With more than 2 billion monthly users, Facebook’s photos, news feeds,…

Marketing & Social Media

How Live Streaming Can Benefit Your Brand

By | Aug 26, 2017 at 12:45 pm

In recent years, the romance between live streaming and social media is getting stronger day after day. It is noteworthy that most of the major social media sites are gradually incorporating live streaming into their networks. This raises the important question: is live streaming…

Facebook

San Francisco

Did Facebook Just Destroy Micro-Influencer Marketing?

By | Aug 25, 2017 at 9:20 am

Some 47 percent of those between 13 and 34 say they’ve bought something that an online celebrity has spoken about or recommended. As a result, 48 percent of marketers plan to increase their influencer marketing spend this year. And when Facebook cited those two facts…