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Tips & How To’s

How to Boost Video Marketing for Your Startup

By | Jun 23, 2017 at 6:30 pm

Social media is changing the way we share information, and marketers are taking advantage of the opportunity. Video is one of the fastest growing mediums for building brand image because it has the power to reinforce visually and connect emotionally. According to the latest statistics, featuring…

Business

Boulder

These 13 Articles Can Help You Become More Customer-Focused

By | Jun 23, 2017 at 3:50 pm

One of the difficult things about dealing with customer feedback with the mindset of putting the customers first is that there is not a road map that can help all types of businesses become more customer-focused. In the end, every business has to find their…

Facebook

Palo Alto

Facebook and Patreon Both Illustrate One Weird Rule of Viral Marketing

By | Jun 23, 2017 at 10:50 am

Looking to hit it big on Facebook, possibly the biggest media company ever? Or maybe you’d just like to become a successful Patreon creator, pulling in five figures a month for doing whatever your creative heart desires? Good luck with both — the two accomplishments…

Tips & How To’s

4 Tips To Boost Your Personal Brand on Social Media

By | Jun 21, 2017 at 6:30 pm

These days almost everyone has a personal brand. In fact, whether you were aware or not, your social media already is your brand. However, growing your brand can be tough, which is why we’ve compiled some tips on how to gain influence without sacrificing your…

Diversity

DC

New Tech Solutions Emerge as Trump Gets Tough on Immigration

By | Jun 19, 2017 at 7:15 am

Despite much opposition, President Donald Trump since he signed the executive order last January to curb immigration and continues to move forward with the travel ban. These orders and initiatives have certainly added challenges to the current immigration system and complicated employment matters even…

Social Media

San Francisco

Social Media News: Facebook Gets GIFs, Twitter Goes Round

By | Jun 16, 2017 at 1:30 pm

In the ever changing world of social media, few updates drastically change how we interact with them. This week however marks a new notch on the timeline for two massive updates for both Facebook and Twitter, both of which you have undoubtedly already seen….

Accelerator

Miami

Former Facebook, Google, and IBM Executives Have Cofounded an Accelerator

By | Jun 13, 2017 at 1:30 pm

Accelerators, while an integral piece of the startup puzzle, are a dime a dozen. With US cities making a bigger push for innovation, these purveyors of capital, mentorship, and other business resources have become a staple of startup ecosystems across the country. There are…

Social Media

Social Media Platforms Combating Hate Speech Have Seen “Significant Progress”

By | Jun 1, 2017 at 1:30 pm

There’s no denying that social media has become part of everyday life. You RSVP to events, you meet friends, and you check in on family members through Facebook, Twitter, and YouTube more than you do in real life. However, these platforms have opened the…

Social Media

3 Steps to Stop Facebook From Stealing Your Social Media Startup

By | May 27, 2017 at 10:30 am

If you can’t beat ’em … copy ’em? Admittedly, it’s not the most creative innovation strategy. But for today’s tech heavyweights, it seems to prevail. After Snapchat snubbed Facebook’s $3 billion acquisition offer in 2013, rather than up its bid, Facebook debuted copycat features…

Tips & How To’s

5 Marketing Strategies That Attract Millennials

By | May 15, 2017 at 7:00 pm

Marketers are constantly on the lookout for new ways to reach out to Millennials to build lasting relationships, and for good reason—Millennials represent up to $200 billion a year target market. However, it can be difficult to get and hold the attention of the…

Facebook

Facebook Admits AI Can’t Do Everything Yet and Hires 3,000 Editors

By | May 3, 2017 at 4:30 pm

Facebook has responded to a string of high-profile deaths filmed live or uploaded to Facebook afterwards: They’ll be hiring 3,000 people solely to comb through video content and remove anything deemed too disturbing or violent. Here’s the relevant quote from Mark Zuckerberg himself: “Over…

Jobs

Spelling Errors in Social Media Posts Could Cost You Your Dream Job

By | May 3, 2017 at 3:30 pm

In a few short years, social media has gone from a pleasant addition to our everyday lives to an integral part of the social landscape. At this point in the game, people that don’t have a Facebook, Twitter, or LinkedIn account are looked at…

Social Media

Facebook’s Creepy New Algorithm Knows How You Feel, Literally

By | May 2, 2017 at 5:50 pm

At this point in the social media game, you’ve likely noticed the creepiness of digital ads on sites like Facebook and Twitter. Every time you talk about a particular topic in the privacy of your own home, a shockingly appropriate product advertisement shows up on…

Drones

5 Applications of Drones You May Not Know About

By | Apr 27, 2017 at 7:00 pm

The rising popularity and proliferation of drones in recent years has surprised even those in the industry. The FAA predicted a few years ago that there might be a total of fifteen thousand civilian drones in the U.S. by the year 2020. We’re well…

Facebook

How Facebook’s Algorithm Makes Audiences Smaller But More Engaged

By | Apr 21, 2017 at 4:30 pm

For most startups looking for a seed round, an audience of at a few thousand early adapters is essential. And those users usually connect through the internet’s version of word-of-mouth: social media. In short, if you’re among the majority of startups that can’t land…

Social Media

How To Integrate Micropayments Into Your Social Media Campaign

By | Apr 4, 2017 at 10:30 am

From the very beginning, content providers and businesses have struggled to figure out how to monetize the internet. With billions of users searching for information and companies working hard to find methods that will turn users into paying customers, it’s no wonder content creators are…

Tech.Co Top Stories

Tech.Co Top Stories: SoCal Startups, Facebook, and Next in Tech Cities

By | Mar 31, 2017 at 7:00 pm

Spring is here! The sun is shining a little brighter, the birds are chirping a little louder, and your seasonal depression has been downgraded to some light hibernation. What have you missed, you ask? Well, you’ve missed a whole slew of Tech.Co top stories…