Shopify is an ecommerce website builder. Its software allows users to bring their business ideas online, and run their own store with ease.
Better still, according to Tech.co's extensive tests, Shopify is the top website builder available today. It scores highly in all the important categories: It's easy to pick up, packed with useful sales and reporting features, and comes with a great customer support team.
Here's our guide to the Shopify service. In it, we'll explain how it works, what makes it such a useful option, and which pricing plan might be the best fit for you.
In this guide:
- Shopify Website Builder – It’s a tool for creating and operating an online business
- How Does Shopify Work? – We get under the hood to reveal how it all works
- Is Shopify any Good? – Our tests highlight how Shopify tops the list of great website builders
- Shopify Pricing – We cover three pricing plans, and how they work
|Overall rating||Shopify is great in all of our categories — especially when it comes to the range and quality of its sales features.|
|Website features||Shopify's websites are incredibly easy to customize and make your own. Its templates and use of third-party apps make editing and changing every aspect of your site very straightforward.|
|Sales features||If you need to sell products across multiple platforms, Shopify is the ecommerce builder for you. It can integrate more sales channels than any other ecommerce platform, and will let you sell everything from physical products to services and digital products.|
|Ease of use||While there are loads of complex sales features, accessing them is easy thanks to its straightforward navigation and easily digestible explanations.|
|Help and support||If you happen to get stuck with Shopify, it has an almost unparalleled range of support options. It has 24/7 phone and live chat support, while also offering customer forums and video tutorials. There's also tools such as ‘Rewind', which can restore your site to an earlier version in case something goes wrong.|
|Value for money||Shopify is a little bit more expensive than some other ecommerce website builders on the market, but given the quality of its sales features and its wide-ranging abilities, it proves to be good value for money.|
Shopify earns money through two different revenue channels. First, there's the monthly fee that users pay in order to keep their online store up and running. And second, Shopify charges a small percentage of the money paid for every credit card transaction that goes through your store – unless you're using Shopify Payments. The exact percentage varies, depending on which plan you choose.
As we touched on earlier, there are three pricing plans: Shopify Basic, Shopify, and Shopify Advanced.
The basic plan is great for a small store entirely operated by just one or two people: It only offers two staff accounts, and it doesn't support some of the more advanced features including gift cards and hardware support. The main plan supports five account holders and offers a full set of features, making it particularly suitable for a large website. Finally, the advanced plan supports 15 accounts and includes a few additional features, though perhaps not enough to make its significantly higher price tag appealing to anyone but the biggest stores.
Currently, Shopify is offering an impressive 90-day trial. It's only due to the ongoing coronavirus pandemic, so if you'd like to take advantage, you should sign up today.
To learn more, check out our in-depth guide to Shopify costs. For an overview, though, here's a graph charting all the features and prices to expect from each price plan.
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