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Tech Cocktail

Video: The Electronic Afterlife – Where do Your Gadgets Go?

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Alex Gorosh is a filmmaker with a lot of gadgets. He wondered one day: truly, where do these gadgets go to die? Is there really an electronic afterlife? Here is what happened when Gorosh decided to follow his gadgets all the way to Agbogbloshie, Ghana, and found out that our idea of recycling is not actually… Read more »



5 Ways to Design Your Site for Conversions

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Website design is more than just putting together a snazzy new layout, or impressing people with your animation skills. A great website not only inspires, but also evokes trust and interest from a targeted audience. In fact, great designing is about conversions. That only happens when you have the right elements in your website. 5… Read more »


Evernote Lovers: Now You Can Create Email Newsletters in Evernote

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Today is day 2 of the Evernote Conference (EC4), bringing speakers like Tim Ferris, LinkedIn cofounder Reid Hoffman, and Founder Institute’s Adeo Ressi to San Francisco to talk about how they use Evernote. Evernote-based startups are also launching at the conference, including email marketing tool Mastodon. Mastodon lets you create and send an email newsletter… Read more »


What is Social CRM and Why Do You Need it?

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Whether you’re new to social media marketing, or you’ve successfully maintained your company’s twitter account for several years, you aren’t alone if you are a little unclear when it comes to what social CRM is, and what it can do for your marketing efforts. What is Social CRM? To begin with, lets look to Paul… Read more »


It’s Key That New Startups Get Noticed in the Social Media Space

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When Aaron Irmas graduated from Babson College, he directed his entrepreneurial passions towards solving what he saw as a glaring issue for startups: getting noticed in the social media space. Irmas has always been interested in generating leads via social media, cleaving to the thought that it’s key for any new business – he’s not wrong. He… Read more »


Screen-Bridge Launches Fast Lane Membership Program

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Screen-Bridge announced the launch of their Fast Lane Membership Program, which will connect industry professionals and provide resources that offer opportunities with new media and social technology. “This program looks to collectively to push the entertainment industry into the digital space, by unifying television and social media professionals with different levels and areas of expertise,”… Read more »


But First Let Me Take a Selfie

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From Ellen DeGeneres’ Oscars Selfie to the hit song “#Selfie” by the Chainsmokers, the selfie has become a part of both pop culture and everyday life. However, a few years ago that wasn’t the case – people barely knew what the word meant. However, during that time a small group of entrepreneurs were working on… Read more »


5 Online Marketing Trends of 2014

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Some online marketing trends are going to take years to die, and some come-and-go within a matter of months. We are well in to the year 2014, so here are some of the most prevalent trends of the year. Images are still becoming more and more search engine friendly   Image courtesy: Google Blog Google… Read more »


No More Yellow Pages: Getting Your Law Firm Online

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Research shows that as many as 90 percent  of consumers begin their hunt for any kind of service through search engine exploration and 70 percent of them do not even go past the first page of the results. While these statistics apply to almost all kinds of businesses, it is beneficial for attorneys to get their law firm online as… Read more »


Everypost Raises 850K in Seed Round, Sees Weekly 10% User Growth

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Social media publishing platform Everypost announced that it has raised $850K from Miami-based Krillion Ventures, NXTP Labs from Buenos Aires, and Handmade Ventures from San Francisco, as well as notable angel investors in Miami, Silicon Valley, Argentina, and Brazil. A contender to compete with established social media management platforms like Hootsuite and Buffer, the Miami-based startup has had… Read more »


Google Acquires Polar, Wedgies Welcomes their Users

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Last week, Google announced that it had acquired the online polling service, Polar. Polar offered an iOS app and later moved to offer a web-based platform for highly graphical opinion polls. Luke Wrobleski, Polar cofounder, is highly regarded as an expert in the design community. This is a win for Google to acquire such talent, but… Read more »


Flickr Co-Founder Launches Social Discovery App Findery to Android

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Places have unique stories, and no one can tell those stories better that people experiencing them first hand. That’s the idea behind Findery, a social discovery platform that lets you share stories and discover places near and far. They announced today their app is available for Android. Findery users can search and find interesting information about… Read more »


Don’t Bet Everything on Social Media

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A little over a month ago, I challenged a co-worker to take a hiatus from social media, specifically Twitter. My goal was to have him reconsider the way he leverages social media and recalibrate his perception of the value his social activity garners, both for himself and others. Also, one might say this person has a slight addiction to social,… Read more »