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Tech Cocktail


Which Marketing Techniques Should you Adopt in the Year 2015?

marketing trends

With the progress of marketing techniques beyond “buzzword shifts”, 2015 is sure to witness further marketing changes. There are multiple forces shaping these changes and it’s important to understand how they will manifest themselves. Here is a rundown on the top marketing changes which are going to take place in the year 2015. Ad retargeting… Read more »


KingForADay: A Networking App Built By One Person, For One Person (You)

KingForADay Networking App

Ever thought that you just weren’t getting enough time in the limelight? Perhaps up-and-coming networking app, KingForADay, would be right up your alley. KingForADay is not your average networking app. It doesn’t rely on existing connections, and it never pretends to be a level playing field. Nope – KingForADay is all about one person, and… Read more »



Twitter Rolls Out New Recap Feature to Compete with Facebook

TwitterFacebook

Twitter doesn’t want users to miss a thing. That’s why the company started rolling out the “while you were away” feature, which highlights at the top of timeline what Twitter thinks are the best tweets users may have missed since their last visit. It’s very similar to Facebook’s news feed, which presents status updates and posts… Read more »


How Google Changed the SEO Market

bestworstseotactics2

In today’s global and very competitive market, brands need to appear when users search for them in Google or mention them in social networks. Why? Because appearing can generate a boost in sales and revenue, as these two statistics show: 80% of users search products ad services before purchasing or using them, while 70% read… Read more »


Upgrade Your Selfies With These Apps

selfie_photo

2014 was the year of selfies; from Ellen DeGeneres’ star-studded Oscar selfie to President Obama’s selfie with Vice President Biden, everyone has taken a selfie this year. And this trend will definitely continue in 2015.   So we’ve created a list of apps and websites that accentuates or puts all those selfies into good use…. Read more »





TrackMaven Closes $14M Series B Round of Financing

trackmaven-1

This morning, Washington, D.C.-based TrackMaven, the analytics platform that provides deep intelligence for digital marketers to enable them to create competitive campaigns, announced the closing of a Series B round of financing. According to a blog post penned by founder and CEO Allen Gannett, the $14 million in new funding was led by New Enterprise Associates and… Read more »


Send Holiday Cheer Through a Video Greeting with Congrats

congrats

It’s the holiday season, which means it’s time to share what you’re thankful for, and spread love and cheer to loved ones near and far. This year, technology is giving us new ways to connect virtually, including new apps such as Congrats and social media platforms like Facebook’s Say Thanks or Instagram video. Congrats, a first-of-its-kind video… Read more »



Lavasoft CEO Lists 5 Montreal Startups to Watch

montreal

When it comes to Canadian tech startups, Toronto gets all the attention. And that’s for a reason. After all, Toronto’s startups are solving some very real issues, churning out innovative startups like Sojourn Labs’ electric car-bike vehicle and Spinesonics Medical’s ultrasound device for spinal surgeons. Last December, the Ontario government teamed up with Cisco Canada… Read more »