Marketing

Denver

9 Effective Ways to Use Street Teams and Build Brand Awareness

By | Dec 12, 2017 at 7:15 am

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human…

Marketing

5 Ways Startups Are Screwing Up Inbound Marketing

By | Dec 8, 2017 at 5:00 pm

As a startup, bootstrapping your marketing efforts is everything. And while we hear all the time about growth hacking or utilizing new technology to help make marketing easier, that doesn’t account for much if you don’t have a solid inbound strategy already in place….

Marketing

5 Examples of the Worst Marketing Advice Ever

By | Nov 30, 2017 at 9:20 am

The internet is packed with articles attempting to convince you that they know the best internet marketing advice ever. But in the rapid-fire online universe, everything can change overnight. When you’re trying to establish yourself or your business in the competitive marketing industry, one…

Marketing

How to Spy on Your Competitor’s Social Media Content

By | Nov 29, 2017 at 11:30 am

Being in the know about what your competition is doing to get ahead is part of the entrepreneurial game. You probably have a team developing spreadsheets galore with prediction models analyzing the market, sales forecasts, customer acquisition, and more. But do you really know…

Marketing

Des Moines

4 Lead Generation Strategies for Early-Stage Startups

By | Nov 28, 2017 at 7:15 am

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

Marketing

Why Reputation Management Should Play a Role in Your Marketing Plan

By | Nov 27, 2017 at 4:20 pm

Many startups will focus on marketing and product development, but savvy entrepreneurs and small businesses often knowing just how important reputation is as well. Regardless of size, a company that understands this early on will experience less friction with their marketing and growth when they…

Marketing

Palo Alto

8 Ways to Use Visual Marketing and Increase ROI

By | Nov 23, 2017 at 10:30 am

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention in the market. Plus, it’s one of the most…

Marketing

San Diego

8 Marketing Strategies to Get Your Business Above the Noise

By | Nov 17, 2017 at 7:15 am

Through the years, I have seen many businesses succeed and fail at their attempts in marketing. The ones that fail often skip critical marketing strategies that should be the staple point of an online business. Here are a few strategies that always seem to…

Marketing

4 Habits Your Team Can Develop to Improve Customer Relations

By | Oct 26, 2017 at 7:15 am

If you work with business customers, as an account manager, an owner, a consultant or a customer happiness representative, you know that great service doesn’t mean that friendliness fixes the problem. Results trump even the most friendly interactions. For B2B client relationships especially, customer…

Marketing

Palo Alto

6 Marketing Strategies for Entrepreneurs on a Budget

By | Oct 25, 2017 at 8:30 am

Having participated in building numerous startups, I’ve seen many founders spend too much on their marketing efforts out of a perceived need that they have to spend money to make money, and get noticed. They end up struggling to continue. Plus, investors don’t look…

Marketing

5 Ways to Get Noticed at a Startup Showcase

By | Oct 22, 2017 at 10:30 am

Exhibiting at a startup showcase is a great way to introduce your product or service to prospective clients, capture leads and build brand awareness. One of the biggest advantage of showcasing is that you’ll be able to interact with prospective customers, investors and influencers…

Marketing

How to Avoid Common Ecommerce Marketing Mistakes

By | Oct 20, 2017 at 5:00 pm

In this sea of established and growing businesses online, it can sometimes get tough to be noticed and reach out to your audience to sell your product and services. If you happen to be a young entrepreneur who is new to the online market,…

Marketing

4 Back-to-School Strategies to Create an Ideal Millennial Marketing Strategy

By | Oct 18, 2017 at 5:00 pm

If you are planning on brand marketing to college students, who are also a part of the millennial generation, you don’t want your strategy to be just another flyer or advertisement emblazoned with the words “back-to-school sale.” You’re dealing with a lot of competition, so…

Blogging

How to Create Content for Shrinking Attention Spans

By | Oct 17, 2017 at 8:30 am

Do I have your attention? Good. The idea that our attention spans are increasingly shrinking is one we hear all the time. Blame it on the mobile revolution. There is so much content to consume online, along with so many interruptions during the day,…