Marketing

Philadelphia

4 Ways to Optimize SEO for Your Website

By | Aug 9, 2017 at 5:00 pm

Over the last 17 years, I’ve helped thousands of entrepreneurs and businesses generate more web traffic and sales through search engine optimization (SEO). As founder and former CEO of Pepperjam, which was sold to eBay in 2009, and current CEO of LSEO.com, I’ve seen…

Marketing

6 Strategies That Will Boost Your Marketing Return on Investment

By | Aug 5, 2017 at 2:30 pm

When you put money into your marketing department, you’re gambling on the hope that your campaign will produce a notable increase in traffic and sales. If it doesn’t, it’s a waste of money. The efficiency of your marketing return on investment is determined by…

Marketing

Detroit

4 Things Startups Need to Remember on the Road to Success

By | Aug 4, 2017 at 6:30 pm

We’ve all heard of “foolproof ideas” and “sketches” that’ll magically kickstart your startup. How substantial are these philosophies? In the tech startup business, everyone has hit some bumps on the road to success, only to learn from the mistakes and not delve into them….

Marketing

10 Things You Should Know About Influencer Marketing

By | Jul 23, 2017 at 12:45 pm

You have a product, service, or event that you want to promote, and you’ve heard a lot about influencer marketing. It has, indeed, become one of the most popular marketing techniques of brands and marketers alike, so your instinct are dead on. Influencer marketing offers…

Marketing

NYC

Quality Content Is the Most Important SEO Ranking Factor

By | Jul 18, 2017 at 5:00 pm

By now, every website owner is aware that Google penalizes sites that use old-fashioned SEO techniques such as keyword stuffing. The search engine giant also continuously improves their RankBrain algorithm to help deliver the right results for each user’s query. This has had the…

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Marketing

5 Creativity Tools to Boost Content Marketing for Startups

By | Jul 15, 2017 at 10:30 am

Not all content marketing tools are created equal. So when you’re deciding to employ one at your company, you need to make sure to focus on the essentials to avoid getting overwhelmed. Fortunately, that’s exactly what we’ve done for you. These gems are a…

Data

3 Strategies to Reduce Analysis Paralysis and Boost Lead Generation

By | Jul 11, 2017 at 6:30 pm

Data is the center of the marketing universe. It sustains rigidity of sales structure within corporations, empowers marketing officers to wield prospect information in a flexible manner and untangle the perplexity of the B2B sales process. The problem with a vast amount of data…

Marketing

Denver

How to Write Sales Emails That Actually Get Opened

By | Jul 11, 2017 at 8:30 am

Imagine yourself in a prospect’s office. You’re giving your pitch, trying to intrigue the prospect into learning more about you and your company. You’ve tried to build some rapport, presented compelling information, and turned it over to the prospect to respond. The only problem?…

Marketing

How Domain Names Can Impact Customer Engagement

By | Jul 10, 2017 at 9:20 am

When it comes to branding, picking the ultimate online name can be a challenge. If your domain name doesn’t explain what you’re offering or is hard to understand, customers will give up searching for you. We asked two founders about the process of choosing…

Marketing

How to Make Your Small Business Stand Out from the Competition

By | Jul 4, 2017 at 2:30 pm

Starting a small business is the easiest thing to do but executing strategies and making it profitable is where the entire challenge lies. Businesses need to find ways to stand out from the crowd of competitors in order to enjoy effortless flow of clients. Startups no…

Marketing

Sacramento

The Ultimate Guide to Working With Micro-Influencers

By | Jul 4, 2017 at 12:45 pm

You already know how effective influencer marketing is. You know how it can help you reach a wider audience and win their trust. You also know how it can boost your sales. So you want to start an influencer marketing campaign too. But the…

Marketing

Seattle

How to Build Online Authority When You Have None

By | Jun 26, 2017 at 5:00 pm

Online authority is a powerful concept in the world of online marketing, both as a general idea and as a specific application in the field of search engine optimization (SEO). As a general concept, it should be pretty straightforward, the more “authority” you have…

Marketing

7 Growth Hacks You Need to Implement If You Want to Succeed Online

By | Jun 24, 2017 at 10:30 am

With the advent of the internet, the world has become a global village where business people are leveraging the potential of expanding into untapped markets. One of the commonly applied strategies is leveraging the use of online marketing platforms to draw in new markets,…

Marketing

6 Essential Steps to Creating Your Own Startup Logo

By | Jun 22, 2017 at 6:30 pm

Everyone tells you that you need a startup logo, but nobody tells you how to make one. They just throw you to the metaphorical wolves, leaving you to learn the hard way about a whole universe of design terminology and tactics. This post isn’t…