Marketing

San Diego

How to Engage Your Audience After a Live Video

By | Sep 20, 2017 at 7:15 am

We’ve watched it evolve — from updating a simple Facebook status and live tweeting, to sending brief moments via Snapchat, and now, live video. Social media is all about broadcasting exactly what’s happening in any given moment. Live video is the latest and greatest…

Marketing

10 Popular Influencer Marketing Tools to Improve Your Reach

By | Sep 9, 2017 at 2:30 pm

Influencer marketing is the latest trend in brand promotion strategies, and it is becoming increasingly popular among companies compared to traditional strategies. A recent study shows that $570 million was spent on influencer marketing campaigns in 2016 alone, and this spending is expected to increase…

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Marketing

Denver

How to Align Go to Market Strategies to Match the Enterprise Buying Cycle

By | Sep 8, 2017 at 8:30 am

In a previous post I recently covered the importance of targeting large-scale enterprise deals. Now we’ll touch on the steps SaaS companies need to take to land these contracts. The go-to-market approach for these deals is much more complex than a self-service or SMB…

Marketing

How Influencers Can Improve Your Content Marketing Strategy

By | Sep 7, 2017 at 5:00 pm

A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it. And with more than 90% of consumers indicating they prefer to learn about a…

Marketing

6 Ways Startups Can Promote Themselves on a Shoestring Budget

By | Aug 31, 2017 at 6:30 pm

In a recent study, 14 percent of failed startups cited poor marketing as a contributing factor in their failure. What often seems like the “fun” part of business ownership can become problematic for startup owners who don’t take it seriously. If you’ve got a…

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Marketing

San Jose

How to Get Above the Noise and Gain Customers

By | Aug 30, 2017 at 11:30 am

Being better than your competition certainly helps with customer acquisition, but sustaining growth is where specific tactics and strategies come in to keep up the momentum. For later stage companies who have raised millions and have a ridiculous valuation, how do these companies continue to…

Marketing

Chicago

Just 19 Percent of Small Business Owners Market With Google AdWords

By | Aug 29, 2017 at 11:30 am

The internet — whether desktop or mobile — is eating everything. Ad dollars everywhere from the news to Even the long-established power of TV ads is deminishing, as internet ad spend is set to pass up TV ad spend this year, according to the…

Marketing

4 Ways Startups Can Expand Their Brand With Paid Advertising

By | Aug 21, 2017 at 5:00 pm

No one is particularly fond of ads, but there’s no point in denying it – paid advertising works. Especially for companies that are just starting out and do not have a loyal fan to organically amplify their reach and spread the good word. Here’s…

Marketing

Los Angeles

4 Tools to Help Startups Find Quality Leads

By | Aug 16, 2017 at 5:00 pm

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. . It…

Marketing

3 Critical Mistakes Startups Make with Inbound Marketing

By | Aug 10, 2017 at 6:30 pm

Marketing a startup is significantly tougher today than it used to be. There are several reasons: Brands are working on much smaller budgets. During the dotcom era, startups had little trouble securing financing. Many of my friends that worked for startups in the late…

Marketing

Philadelphia

4 Ways to Optimize SEO for Your Website

By | Aug 9, 2017 at 5:00 pm

Over the last 17 years, I’ve helped thousands of entrepreneurs and businesses generate more web traffic and sales through search engine optimization (SEO). As founder and former CEO of Pepperjam, which was sold to eBay in 2009, and current CEO of LSEO.com, I’ve seen…

Marketing

6 Strategies That Will Boost Your Marketing Return on Investment

By | Aug 5, 2017 at 2:30 pm

When you put money into your marketing department, you’re gambling on the hope that your campaign will produce a notable increase in traffic and sales. If it doesn’t, it’s a waste of money. The efficiency of your marketing return on investment is determined by…

Marketing

Detroit

4 Things Startups Need to Remember on the Road to Success

By | Aug 4, 2017 at 6:30 pm

We’ve all heard of “foolproof ideas” and “sketches” that’ll magically kickstart your startup. How substantial are these philosophies? In the tech startup business, everyone has hit some bumps on the road to success, only to learn from the mistakes and not delve into them….

Marketing

10 Things You Should Know About Influencer Marketing

By | Jul 23, 2017 at 12:45 pm

You have a product, service, or event that you want to promote, and you’ve heard a lot about influencer marketing. It has, indeed, become one of the most popular marketing techniques of brands and marketers alike, so your instinct are dead on. Influencer marketing offers…