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Marketing

The 4 SEO Mistakes to Avoid in Your Email Marketing Campaign

By | Dec 27, 2017 at 5:17 am

Many business managers who decide to try out e-mail marketing make the mistake of thinking that Email Marketing, boils down to sending a simple email to customers or prospects. This is simply wrong! There are many mistakes that business managers or even bloggers do when they…

Marketing

New York

How Companies Can Plant Roots in a Community

By | Dec 14, 2017 at 8:30 am

Consumers don’t favor Whole Foods over Walmart for reasons relating to the chains’ respective sizes or ubiquity — it’s because only the former serves as a catalyst to community. The competitive difference between the homogenous corporate paradigm embodied by Walmart and the community-centered model cultivated…

Marketing

8 Reasons Why Your Next Campaign Needs Video

By | Dec 13, 2017 at 6:30 pm

Video is fast becoming the key to successful businesses. While you still need a print campaign, you have to incorporate video into your marketing plan or you will not capture as many sales. You also have to be diverse in how you use video…

Marketing

Denver

9 Effective Ways to Use Street Teams and Build Brand Awareness

By | Dec 12, 2017 at 7:15 am

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human…

Marketing

5 Ways Startups Are Screwing Up Inbound Marketing

By | Dec 8, 2017 at 5:00 pm

As a startup, bootstrapping your marketing efforts is everything. And while we hear all the time about growth hacking or utilizing new technology to help make marketing easier, that doesn’t account for much if you don’t have a solid inbound strategy already in place….

Startup_Mixology_300x250

Marketing

5 Examples of the Worst Marketing Advice Ever

By | Nov 30, 2017 at 9:20 am

The internet is packed with articles attempting to convince you that they know the best internet marketing advice ever. But in the rapid-fire online universe, everything can change overnight. When you’re trying to establish yourself or your business in the competitive marketing industry, one…

Marketing

How Marketing and Sales Can Work Together to Create Value for Customers?

By | Nov 30, 2017 at 7:11 am

If your marketing and sales efforts are frequently falling short of goals? It’s time to troubleshoot your game plan. A report by Heiman group indicates that 40% brands alone understand the real challenges faced by customers before proffering solutions. According to QVidian, 90% sales…

Marketing

How to Spy on Your Competitor’s Social Media Content

By | Nov 29, 2017 at 11:30 am

Being in the know about what your competition is doing to get ahead is part of the entrepreneurial game. You probably have a team developing spreadsheets galore with prediction models analyzing the market, sales forecasts, customer acquisition, and more. But do you really know…

Marketing

Des Moines

4 Lead Generation Strategies for Early-Stage Startups

By | Nov 28, 2017 at 7:15 am

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

Marketing

Why Reputation Management Should Play a Role in Your Marketing Plan

By | Nov 27, 2017 at 4:20 pm

Many startups will focus on marketing and product development, but savvy entrepreneurs and small businesses often knowing just how important reputation is as well. Regardless of size, a company that understands this early on will experience less friction with their marketing and growth when they…

Marketing

Palo Alto

8 Ways to Use Visual Marketing and Increase ROI

By | Nov 23, 2017 at 10:30 am

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention in the market. Plus, it’s one of the most…

Marketing

San Diego

8 Marketing Strategies to Get Your Business Above the Noise

By | Nov 17, 2017 at 7:15 am

Through the years, I have seen many businesses succeed and fail at their attempts in marketing. The ones that fail often skip critical marketing strategies that should be the staple point of an online business. Here are a few strategies that always seem to…

Business

3 Content Marketing Lessons from 3 World-Class Content Marketers

By | Nov 10, 2017 at 10:23 am

Have a minute? Good. Because that may be all it takes to save the life of a blog—your company blog. Fifty-one percent of B2B marketers indicate they will increase their content marketing spending in the next 12 months, according to Content Marketing Institute. Yet most…