Marketing

5 Ways to Get Noticed at a Startup Showcase

By | Oct 22, 2017 at 10:30 am

Exhibiting at a startup showcase is a great way to introduce your product or service to prospective clients, capture leads and build brand awareness. One of the biggest advantage of showcasing is that you’ll be able to interact with prospective customers, investors and influencers…

Marketing

How to Avoid Common Ecommerce Marketing Mistakes

By | Oct 20, 2017 at 5:00 pm

In this sea of established and growing businesses online, it can sometimes get tough to be noticed and reach out to your audience to sell your product and services. If you happen to be a young entrepreneur who is new to the online market,…

Marketing

4 Back-to-School Strategies to Create an Ideal Millennial Marketing Strategy

By | Oct 18, 2017 at 5:00 pm

If you are planning on brand marketing to college students, who are also a part of the millennial generation, you don’t want your strategy to be just another flyer or advertisement emblazoned with the words “back-to-school sale.” You’re dealing with a lot of competition, so…

Blogging

How to Create Content for Shrinking Attention Spans

By | Oct 17, 2017 at 8:30 am

Do I have your attention? Good. The idea that our attention spans are increasingly shrinking is one we hear all the time. Blame it on the mobile revolution. There is so much content to consume online, along with so many interruptions during the day,…

Marketing

The Complete Guide to Building a Successful Sales Funnel

By | Oct 8, 2017 at 12:45 pm

Whether you’re just starting a business or need help promoting an existing one, you need to begin with a proper sales funnel in place. This sales funnels will act as the foundation for all your marketing campaigns, making sure the campaigns yield results every…

Marketing

Simple SEO Practices to Turn Strangers Into Customers

By | Oct 3, 2017 at 7:15 am

Being number one on Google is a tough feat. And companies are spending a ton of money on SEO to get them there. The problem is the process of maximizing your search result position has changed, and no one is talking about it. Or…

Marketing

How to Build A Career In Digital Marketing During Your Free Time

By | Sep 29, 2017 at 3:00 pm

Digital and social media marketing are the present and future of advertising. Whether you’re growing your own small business or managing promotional projects for a company, you’ll need to master the art of marketing in the digital age. Learn everything you need to know…

Marketing

5 Essential Elements of a Call-to-Action Campaign

By | Sep 26, 2017 at 6:30 pm

Perhaps your website is getting more traffic lately, it’s still necessary to have a plan in place in order to convert visitors into leads. Without mincing words, call-to-action (CTA) is one of the most effective means to improve your conversion rate. Just as the…

Ecommerce

How Smaller Ecommerce Stores Can Compete Against Amazon

By | Sep 24, 2017 at 10:30 am

Ever heard the story of David vs. Goliath? How about The Karate Kid, The Mighty Ducks or The Bad News Bears? They are all versions of the classic tale of a lowly underdog struggling against all odds against an unbeatable opponent. And somehow, with a…

Facebook

The 14 Ways to Boost Your Facebook Page Engagement

By | Sep 22, 2017 at 10:50 am

Starting a Facebook page is simple. But growing it, for many marketers, seems nearly impossible. Facebook has stopped prioritizing total Facebook page engagement in order to focus on retaining easily-distracted users, and the end result is stagnant pages for publishers everywhere. As a matter…

Marketing

Phoenix

How to Manage Trolls When They Attack Your Company’s Reputation

By | Sep 20, 2017 at 11:30 am

In today’s digital world, companies and individuals alike can’t afford to ignore their online reputation. With so many online review and social media outlets that aggregate comments about businesses, the consequences of not monitoring your business’s reputation could mean losing future opportunities. No one…

Marketing

San Diego

How to Engage Your Audience After a Live Video

By | Sep 20, 2017 at 7:15 am

We’ve watched it evolve — from updating a simple Facebook status and live tweeting, to sending brief moments via Snapchat, and now, live video. Social media is all about broadcasting exactly what’s happening in any given moment. Live video is the latest and greatest…

Marketing

10 Popular Influencer Marketing Tools to Improve Your Reach

By | Sep 9, 2017 at 2:30 pm

Influencer marketing is the latest trend in brand promotion strategies, and it is becoming increasingly popular among companies compared to traditional strategies. A recent study shows that $570 million was spent on influencer marketing campaigns in 2016 alone, and this spending is expected to increase…

Marketing

Denver

How to Align Go to Market Strategies to Match the Enterprise Buying Cycle

By | Sep 8, 2017 at 8:30 am

In a previous post I recently covered the importance of targeting large-scale enterprise deals. Now we’ll touch on the steps SaaS companies need to take to land these contracts. The go-to-market approach for these deals is much more complex than a self-service or SMB…