Marketing

2017 Is the Year of the Social Influencer

By | May 4, 2017 at 10:30 am

Micro-influencer. Brand ambassador. Middle-influencer. Brand advocate. Catchy titles and buzzwords aside, these branding models are all driven by the currency of social capital and they continue to reach a growing audience. At Ideas That Evoke, we’re declaring 2017 the year of the influencer. As…

Marketing

4 Ways to Use In-Store Media for Cross-Channel Marketing

By | May 2, 2017 at 9:15 am

Retail companies that excel at engaging with customers across multiple marketing channels have twice the retention rate compared to average merchants, according to research from the Aberdeen Group. Cross-channel marketing is a successful retail strategy because it follows your audience’s activity from channel to channel,…

Marketing

3 Old-School Marketing Tips That Still Work Like Magic

By | May 1, 2017 at 12:50 pm

The marketing world is full of flashy innovations that are sure to make any marketer from the 90’s drool with excitement and envy. You’ve got all the social media marketing magic that can reach thousand of people with a click of a button. Video…

Marketing

7 Influencer Marketing Tools for Startups

By | Apr 28, 2017 at 9:15 am

Networking is an essential aspect of growing a startup. For startups that barely have any online presence, the key to getting an audience’s attention is to leverage the reach of influencers. These are bloggers, social media celebrities, actors, or anyone else who can sway…

Marketing

5 Ways Content Marketing Can Revolutionize Your Online Business

By | Apr 27, 2017 at 10:30 am

Sure, you have probably heard of content marketing. But at a first glance, it can be difficult to determine what content marketing is or what its benefits are. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and…

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Marketing

6 Ways to Manage Outsourced Public Content

By | Apr 22, 2017 at 10:30 am

When developing a blog for your company, it’s not uncommon to reach out to freelancers or agencies to get some help. So what does a founder do to maintain a consistent tone, vibe and voice of the culture of the company if they turn to outsourcing…

Marketing

How Email Marketing Can Help You Reunite With Dormant Customers

By | Apr 21, 2017 at 7:00 pm

Customer acquisition is something every organization strives for. But do we give enough importance to customers whom we have already served or those who showed interest in our offerings in the past? The answer may vary from company to company, but facts state that…

Marketing

10 Ways to Generate More Sales From Your Landing Page

By | Apr 20, 2017 at 8:30 pm

When customers land on your page, you’re obviously hoping for conversions. However, if the site is too confusing or doesn’t explain what you do, it’s easy for customers to leave. After 15 years as president of a full-service digital marketing agency, the number one…

Marketing

Influencer Marketing on Instagram Is a $1 Billion Industry [Infographic]

By | Apr 18, 2017 at 3:30 pm

There’s no denying that Instagram has become a force to be reckoned with in the social media space. With news breaking that their Stories platform has surpassed Snapchat’s and the fact that they have 100 million new users in the last six months, they have…

Marketing

5 Helpful Tips To Keep Your Readers Engaged

By | Apr 13, 2017 at 12:50 pm

As we’ve entered into a whole new era of fast and accessible information, the media platforms we use to consume news have been inundated with a ton of articles. Literally thousands a day. It’s gotten to the point where we couldn’t even keep up with…

Marketing

5 Unique Ways to Retain Your Existing Customers

By | Apr 10, 2017 at 7:00 pm

Many businesses focus on reaching a new audience. While it’s always a good idea to invest your time and energy on increasing your reach, this shouldn’t be the only focus.  You should also prioritize keeping the customers you already have. This is crucial because…

Marketing

6 Ways Entrepreneurs Can Leverage Digital Marketing

By | Apr 10, 2017 at 2:20 pm

The marketing world is constantly in flux. If you can’t keep up with the trends, you’re going to have trouble keeping up with your competition. Whether it’s social media or on-going campaigns, you need to make an effort if you want to see results. We asked…

Marketing

The Quality of Your Brand’s Press Exposure

By | Apr 7, 2017 at 8:30 pm

The popular adage of “All press is good press” is a myth. Media matters. Although constantly evolving in form, media is one of the most powerful mediums shaping public opinion and consciousness. Fortunately, the complexity of media’s impact and where your brand should be are…

Marketing

5 Market Research Tips Every Startup Should Know

By | Apr 3, 2017 at 4:30 pm

Market research is imperative to the success of any business. According to studies, some of the top reasons why startups fail include the lack of planning, the absence of supplier knowledge, and issues with pricing. Regardless of your niche, the chances of these occurring…