Shopify’s New “Link in Bio” Tool Linkpop Brings Ecommerce to Social

The new tool seems likely to usher in a new crop of younger influencers who are interested in dipping a toe into ecommerce.
Adam Rowe

Shopify has launched a new “link in bio” tool called Linkpop that online businesses and influencers can use to sell products to their social media followers.

Social platforms tend to give their users one chance to link to an outside website from their profiles, leading to the creation of a cottage industry for “link in bio” tools for platforms like Instagram or TikTok.

Shopify's new tool essentially gives brands a way to set up their Shopify storefront directly within those platforms.

What is Linkpop?

If you're familiar with any “link in bio” tools, Linkpop will look pretty familiar.

Users can sign up in order to get their own page, with a nice, short URL that looks something like “linkpop.com/yourname.” Then, they can add a series of additional content that links out to their personal website, blog, playlists, or an Amazon link to that one desk lamp that everyone on TikTok keeps asking them about.

But the ability to add Shopify store products is unique to Linkpop: With it, users can add “shoppable links to [their] Linkpop page powered by Shopify checkout,” Shopify explains on their website.

If they're not on Shopify yet, they can get a plan, starting at $9 per month. Linkpop's free, but the Shopify integration that makes it stand out requires a plan.

It's all designed to be easy to get started with and optimized for fast loading times so that an audience of potential customers won't have much friction preventing them from completing an order. Plus, it comes with built-in analytics features that log data on page views, link clicks, and sales over time.

Trying Shopify

This new tool seems likely to usher in a new crop of younger influencers who are interested in dipping a toe into ecommerce. For the right small business, it might be a way to direct audiences to specific sales or top products — multichannel ecommerce is always important to smaller operations, but so is time management, and Linkpop makes the process of selling across multiple platforms a little bit easier.

We rank Shopify as one of our top ecommerce website builders, and the platform has a lot going for it aside from Linkpop. You can check out our full review of Shopify over here, but here's an excerpt that sums up the service's strengths:

“Shopify is one of the biggest and best ecommerce builders on the market, allowing you to create and manage an online store and loads of different sales channels. Better yet, it offers a vast range of third-party integrations, making it so flexible that virtually any business need can be met, small or large.”

The $9 per month price point will get you the Shopify Lite plan, which won't have everything a small business needs to run a full operation. The next plan up, Basic, costs $29 per month and will allow you to run an online store with a website, not just a Linkpop one.

Check out our full ranking of the top seven best website builders for ecommerce for the full context behind what makes Shopify stand out as one of the best.

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Adam is a writer at Tech.co and has worked as a tech writer, blogger and copy editor for more than a decade. He's also a Forbes Contributor on the publishing industry, for which he was named a Digital Book World 2018 award finalist. His work has appeared in publications including Popular Mechanics and IDG Connect, and he has an art history book on 1970s sci-fi coming out from Abrams Books in 2022. In the meantime, he's hunting own the latest news on VPNs, POS systems, and the future of tech.

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