March 31, 2015
The future is here, and it's bringing with it some SoCo and limes. In a landmark move in the nascent and quickly growing alcohol delivery market, Southern Comfort has announced this morning that they plan to launch a drone delivery program in the upcoming months. Called SoCo 2Go, the pilot program is expected to launch in select cities and is currently accepting sign-ups for the service once it goes into beta.
Why not? We live in a current society that's grown increasingly dependent on technology and its ability to provide us with a high level of convenience. There's a huge opportunity in the on-demand economy, which is why companies like Uber were able to capture some of the largest tech financings of 2014. We want things made available to us in the quickest way possible. With SoCo 2Go, alcohol delivery is merely a click or a touch away on people's mobile or desktop devices.
How Will It Work?
According to Southern Comfort, it has spent the last four years going through research and development to put the program together. Through SoCo 2Go, consumers can request alcohol delivery to their door using a phone, laptop, and tablet. From there, a drone will deliver some Southern Comfort to your door. The company has stated that it will implement a verification process to confirm the alcohol recipient is of the legal age.
The announcement today comes at the heels of the launch of Caramel Comfort, a new take on the company's classic whiskey with the added flavors of caramel, vanilla, and spice. To celebrate the release, Caramel Comfort will be the only product available for Southern Comfort's drone delivery service, but the company assures us that more products will be soon made available for alcohol delivery via the service.
Southern Comfort is slowly launching the drone delivery service in beta among a select group of initial test markets, based on consumer demand and interest in those markets. They're currently gauging this consumer demand through sign-ups on the SoCo 2Go website. By entering your ZIP code, your city moves one step closer to being one of the beta testers of the new service.
The Increasing Popularity of Alcohol Delivery Services
On-demand alcohol delivery services are on the rise. Last April, THIRSTIE launched its alcohol delivery service in NYC, and then quickly spread to other major cities, like Chicago and Los Angeles. Drizly, a similar company founded just a couple years prior, is now available in 10 markets across the country, and has amassed more than $7 million in seed funding; Mattermark founder and CEO Danielle Morrill even predicted that the company was likely to raise (or announce the close of) a Series A round this year. Even at our Tech Cocktail Startup Celebration at SXSWi this year, the Texas-based, alcohol delivery startup TopShelf found itself on-stage vying for top prize.
And even major companies like Google and Amazon are increasingly strengthening their presence in the on-demand market, gradually pushing further into on-demand food delivery services. Indeed, last October, when Google expanded its Google Express service to Boston, Chicago, and D.C., the company also announced the availability of alcohol delivery through the service to those in the Bay area. By offering SoCo 2Go, Southern Comfort has placed itself in a high-potential, high-growth market.
To learn more about Southern Comfort's SoCo 2Go, visit the SoCo 2Go website.
This article is a paid placement by SoCo 2Go.
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