Wix’s New ChatGPT-Powered Tools Build Websites For You

Wix's new AI Site Generator is setting out to "transform the website-building experience".

The business software giant Wix has just announced the launch of its AI Site Generator – amidst a range of other AI-driven features – that could change the DIY web developing game for good.

According to Wix CEO Avishai Abrahami, the AI Site Generator is intended to “drive forward the next generation of website creation” and will allow users to create entire websites and analyze analytics from custom prompts, working in a similar way to AI chatbots like ChatGPT and Google Bard.

Building on its pre-existing AI toolkit, these new features are set to make building a tailored site easier and faster than ever. But with Wix's design functionality still lagging behind competitors like Squarespace, is it really the best choice for all businesses?

Wix to Launch New AI Site Building Feature

Wix is no stranger to product updates, but a new blog post from CEO Avishai Abrahami has unveiled plans for one of the platform's biggest improvements yet.

The post revealed that Wix will soon be launching an AI Site Generator, harnessing technology from OpenAIs wildly popular chatbot ChatGPT. The AI generator will work in a similar way to the chatbot, by asking the user a series of questions regarding their business and site needs, before creating the site through a combination of in-house and third-party AI systems.

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“With AI Site Generator, users will be able to create a complete website, where the design fits the content, as opposed to a template where the content fits the design.” – Wix CEO Avishai Abrahami

Unlike cookie-cutter builders, the tool will create tailor-made sites, with unique designs and images created by Wix's own AI technology, and text generated by ChatGPT.

According to the company, the site builder will be adept in building e-commerce, scheduling, ticketing, and food-ordering components automatically, and will let make personalized adjustments to the site after it has been created.

With Abrahami claiming the AI Site Generator to be the “next generation of website creation”, the feature is likely to make massive waves in the web builder community once released. But this isn't the only smart AI-powered tool Wix is adding to its arsenal.

Read our guide to building a website using AI

AI Page Creator and Object Eraser Also Coming Soon

Businesses building sites from scratch won't be the only ones to benefit from Wix's pending updates. The software company is also set to release an AI Page and Selection Creator which will streamline the process of adding sections or pages to pre-existing sites.

Leveraging artificial intelligence in a similar way to the AI Site Generator, the tool will be able to create custom layouts, designs, and text in response to unique user-generated prompts.

The website builder will also be launching a new AI image manipulation tool called Object Eraser. This feature intends to improve the image editing process by offering advanced capabilities like extracting subjects from images.

The web builder hasn't announced an official launch date for these features, so we'd recommend keeping up to date with its company blog for more information. However, you'll still be able to benefit from a range of AI tools available now, such as its AI Text Creator, Alternative Layouts tool, and AI Image Creator.

Is Wix the Best Website Builder on the Market?

Wix's constantly evolving offering and new powerful AI capabilities have secured its position as an industry leader.

After testing the product ourselves, we found it to be the best option out there for small businesses, thanks to its excellent user experience, advanced business functionality, and ample software integrations. Its shallow learning curve and affordable entry price made it the best builder we tested to get started on too.

However, despite its strengths, Wix lags behind Squarespace when it comes to design functionality – as the rival offers better quality templates and more customizable designs. For those building online stores, Shopify's impressive ecommerce features take the edge over Wix, too.

You can read our Wix vs Shopify guide to learn more about how the web builders weigh up.

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Written by:
Isobel O'Sullivan (BSc) is a senior writer at Tech.co with over four years of experience covering business and technology news. Since studying Digital Anthropology at University College London (UCL), she’s been a regular contributor to Market Finance’s blog and has also worked as a freelance tech researcher. Isobel’s always up to date with the topics in employment and data security and has a specialist focus on POS and VoIP systems.
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