You probably know that Geico Insurance Company has a mascot – the Geico gecko. He has his own Facebook page and Twitter account. And he posts every day, sometimes several times a day. Followers check in regularly to see what he has to say…
The popularity of video in marketing has risen in recent years. Here at Sparkhouse in southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain …
The use of big data in social media can be a game changer if you have the ability to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve…
This week, Twitter officially confirmed that the social network is testing an expansion on the original 140 character limit of tweets to 280 characters. After the announcement, Twitter CEO Jack Dorsey and cofounder Biz Stone took to Twitter to acknowledge and further back the…
While there are many ways to build your personal brand online, one of the best ways to do so is by marketing on Facebook. As of right now, Facebook has more than 1 billion active daily users. It’s safe to say that the people you’re…
Influencer marketing is the latest trend in brand promotion strategies, and it is becoming increasingly popular among companies compared to traditional strategies. A recent study shows that $570 million was spent on influencer marketing campaigns in 2016 alone, and this …
Starting a Facebook page is simple. But growing it, for many marketers, seems nearly impossible. Facebook has stopped prioritizing total Facebook page engagement in order to focus on retaining easily-distracted users, and the end result is stagnant pages for publishers …
Fake Facebook accounts have been marked as one of the inputs that has impacted elections here and around the world. Mark Zuckerberg, founder and CEO of Facebook, came back from paternal leave and announced what Facebook will be doing in the coming year to…
The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. It relied on the use tapes as the source of video streams. Two years later in 1992 VOD…
We’ve watched it evolve — from updating a simple Facebook status and live tweeting, to sending brief moments via Snapchat, and now, live video. Social media is all about broadcasting exactly what’s happening in any given moment. Live video is the latest and greatest…
Product roadmaps are common fixtures in most industries and every bit as common as business plans. Every business has its unique take on the process and many try to establish their roadmap as a virtual competitive advantage. Unfortunately, most fall into the same category…
Companies are always looking for ways to cut costs, and physical data storage is one way they’ve done so. Remote workspaces backed up on the cloud are becoming the norm. Hot on the trail of this movement, several companies have started offering file sharing…
The internet — whether desktop or mobile — is eating everything. Ad dollars everywhere from the news to Even the long-established power of TV ads is deminishing, as internet ad spend is set to pass up TV ad spend this year, according to the…
After 143 million consumers’ personal information was compromised in the Equifax hack, individuals and large companies alike are worried that hackers have free reign over the digital world. After all, it seems like every other week there’s a new headline describing …
Every major social media platform loves video, and most of the minor ones do, too. They’re even catching up to TV at a fast clip. The reason: Ad revenue goes way farther in video. At this point, the internet’s pivot to video is so…
When it comes to B2B marketing, some small companies have a hard time getting into the game. Many small business owners are used to marketing to clients but not other companies. But when it’s a B2B sale, their marketing skill sets struggle. Here are…
In June of this year, Snapchat (Snap) released a new location-sharing feature on the app that received critical feedback. However, the social media company ignored the numerous protests and Snap Maps remained. The feature allows you to see where any of your friends are…
