Being in the know about what your competition is doing to get ahead is part of the entrepreneurial game. You probably have a team developing spreadsheets galore with prediction models analyzing the market, sales forecasts, customer acquisition, and more. But do you really know...
It wasn’t too long ago that the internet was only used in as many as half of all households. That is a foreign concept to today’s modern adult. In fact, over 47 percent of the world’s population have access to the internet and Europe...
Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus...
In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers always ...
With the holiday season baring down on us, holiday shoppers everywhere are exercising their clicking fingers and combing through countless Amazon search results pages in their hunt for the perfect online shopping deals. But all that credit card information isn’t ...
Internet influencers — and the business model they rely on — sprang into existence alongside society’s growing dependence on social media platforms. But throughout 2017, we’ve seen plenty of pushback on the social platform model: Users may not trust it, tech ...
Facebook bought Oculus for $2 billion in 2014, signalling just how large a bet they were willing to place on the importance of VR in the future. But the tech community has been trumpeting the problems VR needs to fix and how it’s about...
The holiday season is upon us and you know what that means: presents! You’ll be seeing more gift guides hitting your feed than snowflakes on the ground, which is why we wanted to prep you with a few gadget review of our own. Just...
On Monday, Snapchat experienced a widespread outage, preventing thousands of users from communicating with friends, family, and strangers via short, disappearing messages. Tragically for users and Snapchat PR managers alike, the outage lasted for hours rather than minutes, ...
Privacy concerns are a huge aspect of modern life: We’re all connected to Facebook, Messenger, Instagram or tbh — and that’s just the social networks owned by Facebook. Google and Amazon also have near-omnipotent knowledge of our internet search histories or our ...
A good ghost story can ruin a week’s worth of sleep in a matter of minutes. Whether it’s an old sailor with a hook for a hand or a nearly translucent women in a white dress walking into the woods, getting scared on Halloween...
An increasingly digital landscape is changing the way businesses function and customers make decisions. Clients act more on recommendations from third parties than any brand itself. An influencer can drive traffic to your website, enhance your social media exposure, and help you ...
Last night, the Los Angeles Dodgers faced off against the Houston Astros in Game 1 of the World Series. The two storied franchises have endured epic championship droughts, which means that in just a few days, one city will be the happiest they’ve been...
It may seem redundant to point out the rate at which the internet is evolving. As technology continues to progress, so does the need for website owners to keep up with the trends. Due to the turbulence experienced in the vastness of cyberspace, it’s...
One of the major shifts we have seen in consumer behavior is how reliant they are on reviews and third party recommendations. In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations...
