Marketing & Social Media

By Christopher Beck | Oct 24, 2017 at 5:00 pm

Live streaming has evolved from a trendy phenomenon into a full-blown marketing strategy used by brands and businesses in nearly every industry. Rather than telling us about company updates and initiatives, brands are showing us. The rise of live streaming among social media’s most…

Marketing

By Adam Grant | Oct 18, 2017 at 5:00 pm

If you are planning on brand marketing to college students, who are also a part of the millennial generation, you don’t want your strategy to be just another flyer or advertisement emblazoned with the words “back-to-school sale.” You’re dealing with a lot of competition, so…

Opinion/Analysis

Boise

By Andrew Heikkila | Oct 17, 2017 at 5:00 pm

We live in strange times indeed. With reports of electronic meddling by foreign actors in the 2016 elections, recurrent cries of “fake news,” and actual online misinformation campaigns, it’s become apparent that technology has had widespread effect on democracy in the US. In fact,…

Facebook

Palo Alto

By Adam Rowe | Oct 17, 2017 at 2:30 pm

Haven’t felt the sands of time slipping through your fingers yet today? Facebook just shelled out to acquire an app for teens that didn’t even exist last July. tbh, an annoymous messaging app for teens, debuted in August, and has earned 5 million downloads and…

Blogging

By Arash Asli | Oct 17, 2017 at 8:30 am

Do I have your attention? Good. The idea that our attention spans are increasingly shrinking is one we hear all the time. Blame it on the mobile revolution. There is so much content to consume online, along with so many interruptions during the day,…

HR and Recruiting

New Jersey

By Nitin Chhoda | Oct 16, 2017 at 9:20 am

Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization. A far more effective investment is creating a well-equipped internal marketing team — a team of satisfied,…

Blogging

By Zac Johnson | Oct 6, 2017 at 8:30 am

If you have a website or blog that is generating a decent amount of traffic, you could be generating a lot of money from your content as well. With so much content on the internet today, it’s basically become a dream come true for…

Tips & How To’s

By Jessica Boone | Oct 4, 2017 at 12:20 pm

Social media powers so much of what we do these days. People use various social media channels to read the news, stay in touch with old friends, and even promote their businesses and brands. In fact, social media has become so powerful and ubiquitous…

Social Media

By Elena Prokopets | Oct 4, 2017 at 7:15 am

You probably know that Geico Insurance Company has a mascot – the Geico gecko. He has his own Facebook page and Twitter account. And he posts every day, sometimes several times a day. Followers check in regularly to see what he has to say…

Tips & How To’s

Los Angeles

By Torrey Tayenaka | Sep 28, 2017 at 7:15 am

The popularity of video in marketing has risen in recent years. Here at Sparkhouse in southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain that…

Data

By Ariana Smith | Sep 27, 2017 at 6:30 pm

The use of big data in social media can be a game changer if you have the ability to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve…

Twitter

By Elliot Volkman | Sep 27, 2017 at 10:50 am

This week, Twitter officially confirmed that the social network is testing an expansion on the original 140 character limit of tweets to 280 characters. After the announcement, Twitter CEO Jack Dorsey and cofounder Biz Stone took to Twitter to acknowledge and further back the…

Personal Branding

Palo Alto

By John Lincoln | Sep 25, 2017 at 7:15 am

While there are many ways to build your personal brand online, one of the best ways to do so is by marketing on Facebook. As of right now, Facebook has more than 1 billion active daily users. It’s safe to say that the people you’re…

Marketing

By Shane Barker | Sep 9, 2017 at 2:30 pm

Influencer marketing is the latest trend in brand promotion strategies, and it is becoming increasingly popular among companies compared to traditional strategies. A recent study shows that $570 million was spent on influencer marketing campaigns in 2016 alone, and this spending is expected to increase…

Facebook

By Adam Rowe | Sep 22, 2017 at 10:50 am

Starting a Facebook page is simple. But growing it, for many marketers, seems nearly impossible. Facebook has stopped prioritizing total Facebook page engagement in order to focus on retaining easily-distracted users, and the end result is stagnant pages for publishers everywhere. As a matter…

Facebook

Palo Alto

By Tishin Donkersley | Sep 21, 2017 at 4:20 pm

Fake Facebook accounts have been marked as one of the inputs that has impacted elections here and around the world. Mark Zuckerberg, founder and CEO of Facebook, came back from paternal leave and announced what Facebook will be doing in the coming year to…

Entertainment

Los Angeles

By Chris Pentago | Sep 20, 2017 at 8:30 am

The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. It relied on the use tapes as the source of video streams. Two years later in 1992 VOD…