Influencer marketing is the latest trend in brand promotion strategies, and it is becoming increasingly popular among companies compared to traditional strategies. A recent study shows that $570 million was spent on influencer marketing campaigns in 2016 alone, and this …
The idea of video on demand has been around since as early as 1990 when GTE partnered up with AT&T to create the first VOD system. It relied on the use tapes as the source of video streams. Two years later in 1992 VOD…
The internet — whether desktop or mobile — is eating everything. Ad dollars everywhere from the news to Even the long-established power of TV ads is deminishing, as internet ad spend is set to pass up TV ad spend this year, according to the…
When it comes to B2B marketing, some small companies have a hard time getting into the game. Many small business owners are used to marketing to clients but not other companies. But when it’s a B2B sale, their marketing skill sets struggle. Here are…
These days, brands in all shapes and sizes are posting actively on social media sites, trying to get their market’s attention. If you’re launching a new brand or business, you need to prepare to fight for some of the social user’s precious browsing time….
Since introducing the iPhone to the world a little more than a decade ago, Apple has shown that the smartphone game is their’s to dominate. While Android phones of all shapes and sizes are doing their best to compete with the tech giant, Samsung,…
You may have been blogging for months, if not years, providing useful guides and sharing your creative ideas. But it’s getting somewhat monotonous and it’s now boring. Here are three ideas for you to breathe a new life into your content creation process. Create…
The idea of a show that allows entrepreneurs to pitch their business ideas for a shot at winning the investment they need isn’t new: We’ve seen plenty of them, from Shark Tank to the podcast show The Pitch. Why? Because they rock. I’m happy…
Social media has permeated just about every aspect of our lives, from news to friendships to video sharing. But it’s also an important tool for businesses. In fact, social media marketing has become one of the most sought after professions across just about every…
In recent years, the romance between live streaming and social media is getting stronger day after day. It is noteworthy that most of the major social media sites are gradually incorporating live streaming into their networks. This raises the important question: is live …
Some 47 percent of those between 13 and 34 say they’ve bought something that an online celebrity has spoken about or recommended. As a result, 48 percent of marketers plan to increase their influencer marketing spend this year. And when Facebook cited those two facts…
Today, in news we kinda already knew: Pew Research has uncovered data indicating that those with a strong ideology will gain more Facebook followers than those with moderate positions. Yep, being reasonable on the internet will make you way more invisible. The Data …
There’s no denying that fake news has become a problem in today’s society. Whether it’s affecting the election or just generally mucking up your newsfeed, misinformation has begun to spread like wildfire in the digital age. Social media, in all its popular …
It sounds like fun and games — and it can be — but being a digital nomad can also be a thankless chore. After all, you have to make sure you have either a steady stream of new gigs lined up in order to…
Many SEO experts focus all their attention on improving a website’s rank for a certain number of keywords. However, even the most narrowly researched set of keywords will still attract an extremely wide array of visitors, and will not target that specific audience that…
In the years since online trolling became a thing, it has never gone away. If anything, it’s a bigger problem than ever: A Pew Research report out last March detailed the opinions of some 1,537 “technology experts, scholars, corporate practitioners and government …
In the sea of craptastic content that are published online every single day, you need to come up with a technique that enables you to grab your audiences’ attention. Of course, there’s no way you’ll be able to do that if you’re publishing the…
Facebook just launched its spread of original TV shows today alongside a new video platform called Watch. Why, yes, today is also Snap, Inc.’s earnings day, why do you ask? Here’s the lowdown on what this means for the average Facebook user, as well…
