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How to Spy on Your Competitor’s Social Media Content

Being in the know about what your competition is doing to get ahead is part of the entrepreneurial game. You probably have a team developing spreadsheets galore with prediction models analyzing the market, sales forecasts, customer acquisition, and more. But do you really know...

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5 Ways the Internet Has Taken Over Your Life

It wasn’t too long ago that the internet was only used in as many as half of all households. That is a foreign concept to today’s modern adult. In fact, over 47 percent of the world’s population have access to the internet and Europe...

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The 7 Steps to Shopping Safely Online

With the holiday season baring down on us, holiday shoppers everywhere are exercising their clicking fingers and combing through countless Amazon search results pages in their hunt for the perfect online shopping deals. But all that credit card information isn’t ...

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Why Influencer Marketing Still Works

Internet influencers — and the business model they rely on — sprang into existence alongside society’s growing dependence on social media platforms. But throughout 2017, we’ve seen plenty of pushback on the social platform model: Users may not trust it, tech ...

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Snapstreaks Are Apparently a Really Big Deal

On Monday, Snapchat experienced a widespread outage, preventing thousands of users from communicating with friends, family, and strangers via short, disappearing messages. Tragically for users and Snapchat PR managers alike, the outage lasted for hours rather than minutes, ...

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6 Must-Know Influencer Marketing Tips for Your Business

An increasingly digital landscape is changing the way businesses function and customers make decisions. Clients act more on recommendations from third parties than any brand itself. An influencer can drive traffic to your website, enhance your social media exposure, and help you ...

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5 Website Trends Businesses Need to Adopt for 2018

It may seem redundant to point out the rate at which the internet is evolving. As technology continues to progress, so does the need for website owners to keep up with the trends. Due to the turbulence experienced in the vastness of cyberspace, it’s...