Whether you’re a casual user, an unabashed addict, or one of the weirdos without any online presence at all, social media has affected your life in one way or another. It could’ve been by connecting you with an old friend through Facebook, or alerting...
Conversations today have gone digital. Millennials are so used to this shift that a minute without the internet is an immediate crisis. With the advent of the internet, we can easily conduct business transactions with the click of a button, and the interest in...
Technology has completely changed the way that many companies approach their work, but are you taking advantage of all the resources that are available to you? Today’s tech tools can help your company with everything from sales and customer acquisition to productivity and ...
Social TV isn’t a new concept. One could argue it’s existed since the dawn of television and the family sitting together in the living room around the one TV to take in the latest episode of I Love Lucy. But in the 21st century,...
During your travels, it’s hard to remember all the places you might have stopped along the way. Like the time you pulled over on the side of the road to take a photo of a sunset, or that little town where you stopped for...
The holiday season is a key sales driver for many businesses, but it’s not just brick-and-mortar stores that are ramping up their sales efforts this season. With the right tools and the right hustle, startups can also tap into the power of influencer gifting...
This week Buffer, the social media management platform, reaffirmed their dedication to being a transparent organization and along with it fully public salary information on every employee. While this in itself is not news, the company has shared their salary details for the ...
One major battle has emerged on the biggest social media platforms over the past few years: Just how much of a social network can be auto-moderated, and how much must depend on the (more cost-intensive) human touch? Naturally, tech bros and gurus everywhere staunchly...
This holiday season, there will be ample amount of delicious food, family and photos of all of the festivities. But after the food coma comes the challenge of keeping up with each other’s activities for the remainder of the year. With so many members...
A good job is a lot harder to find than some people realize. After all the résumé-sending and interview-attending, it can feel like it’s never going to happen. But then, a ray of sunshine touches down on your search and you’re called in for...
As of an August Pew Research study, 43 percent of Americans report “often getting news online,” just seven percentage points lower than the number who get their news from TV sources. In other words, the internet is a huge and growing source of news...
Being in the know about what your competition is doing to get ahead is part of the entrepreneurial game. You probably have a team developing spreadsheets galore with prediction models analyzing the market, sales forecasts, customer acquisition, and more. But do you really know...
It wasn’t too long ago that the internet was only used in as many as half of all households. That is a foreign concept to today’s modern adult. In fact, over 47 percent of the world’s population have access to the internet and Europe...
Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus...
In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers always ...