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Marketing & Social Media

Survey: The 4 Marketing Trends You Need to Know in 2017

By | Jun 21, 2017 at 10:50 am

Some large-scale marketing trends can be seen a mile away. It’s not surprising that marketers are increasingly interested in Instagram, the most visual, niche-focused, influencer-friendly social platform out there. We even know why they stay away from the creative haven of Tumblr, which doesn’t offer…

Business

NYC

How to Use Gamification the Right Way

By | Jun 18, 2017 at 2:30 pm

Five years ago, gamification was the new marketing buzzword. However, as it caught on, its meaning fell off. Companies “gamified” everything for sales. Albertsons and Safeway created a lottery game called MONOPOLY, for which shoppers’ chance of winning the grand prize of a million…

Trends

Opting Out of Technology Will Be Very Difficult in the Future

By | Jun 16, 2017 at 11:30 am

While technology has become an integral part of everyday life, still some people refuse to engage. I know, it sounds crazy. But everyone single one of us knows at least one person that doesn’t have a Facebook, avoids SnapChat, and has been using a…

Advertising

Study: Customers Boycotting Brands With Ads Near Offensive Digital Content

By | Jun 15, 2017 at 11:30 am

Everyone knows that being committed to social good is no longer just an option for companies hoping to enjoy success. Making an effort to give back has become an important part of running a business, and if you haven’t gotten on board, you better…

Trends

United Kingdom

Here’s How Freelancers Can Make Almost Twice As Much Income

By | Jun 15, 2017 at 9:20 am

While freelance work can be an incredibly liberating experience for marketing and design professionals, financial stability is far from the most notable perk. With shifting trends, pinched budgets, and picky clients, there are times when it seems like a standard 9 to 5 would…

Startup_Mixology_300x250

Tips & How To’s

4 Important Content Marketing Strategies to Employ in 2017

By | Jun 11, 2017 at 10:30 am

Not all the marketing strategies are created equal. The effectiveness of these strategies actually depends on how the content is created, how the content is promoted and what the business goals of your company is. As mentioned in the DryShips Inc. (DRYS), a recent…

SaaS

San Mateo

Why Customer Service Teams of the Future Will Rely on Chatbots

By | Jun 7, 2017 at 10:50 am

Last week, I wrote on Mary Meeker’s massively influential 355-slide Internet Trends report. More specifically, on one big trend it has confirmed, the move towards voice tech. But the world of type is far from over, and in fact is still ahead of voice. It…

Augmented Reality

San Francisco

Apple Dives Into Augmented Reality with ARKit for iOS 11

By | Jun 5, 2017 at 4:45 pm

This past year has been the year of augmented reality, as companies like Snap, Facebook, and Google have all offered apps that provide users with smart filters to augment reality. Today, Apple announced the launch of ARKit for the next version of the operating…

Mobile

If Your Company Doesn’t Have a Mobile Strategy, You’ve Already Lost

By | Jun 2, 2017 at 12:20 pm

Staying alive in the business world is no easy feat. With perpetually shifting trends and new platforms to master, the ability to keep up is perhaps the most valuable asset a startup can possess. Whether your tracking social media algorithms or brushing up on…

Trends

San Francisco

Top Highlights From Mary Meeker’s 2017 Internet Trends Report

By | Jun 1, 2017 at 8:30 am

Mary Meeker’s influential Internet Trends Report just dropped, which means that everyone’s digesting the latest news on the state of the internet. But the presentation is 355 slides long. What you need is a series of pre-chewed insights into the current and future trends…

Interviews

Atlanta

Voice Interface Is the Future. So Is the $10 Billion Voice Fraud Industry.

By | May 31, 2017 at 3:30 pm

Every year, Mary Meeker presents the most influential report on internet trends from the previous year. Just out today, the information-packed 355-slide presentation can now be found online. One of the bigger trends it pinpoints? Thanks to mobile, voice interfaces are on the rise:…

Marketing

New Report on the State of Inbound Marketing Shows Growing Concerns

By | May 30, 2017 at 12:50 pm

In the fast-paced world of internet media, it’s easy to wind up on the wrong side of a new update or algorithm tweak. For most tweaks, there’s no need to worry. But when Google or Facebook make a change, thousands of smaller internet companies,…

Social Media

3 Steps to Stop Facebook From Stealing Your Social Media Startup

By | May 27, 2017 at 10:30 am

If you can’t beat ’em … copy ’em? Admittedly, it’s not the most creative innovation strategy. But for today’s tech heavyweights, it seems to prevail. After Snapchat snubbed Facebook’s $3 billion acquisition offer in 2013, rather than up its bid, Facebook debuted copycat features…

Trends

The 5 Content Marketing Strategies Defining 2017

By | May 22, 2017 at 2:20 pm

Not all marketing strategies are made equal — effectiveness depends on how you create your content, how you promote it and what your business goals are. A survey of 300 marketers in U.S. enterprise companies, conducted by Clutch, was able to identify which strategies were most…

Tips & How To’s

What Entrepreneurs Can Learn from Successful Tech Startups

By | May 22, 2017 at 10:30 am

In this golden age of entrepreneurship, startups are sprouting like mushrooms all over the world. Unfortunately, only a handful of them are built to last. Statistics show that the failure rate of startups hovers around 50.4 percent – with reasons varying from emotional pricing…

Mobile

3 Things to Consider Before Launching Your Mobile App

By | May 22, 2017 at 9:15 am

The most successful pricing strategy for certain brands could seem counter-intuitive. When we switched business models at Montessorium for our geography app, everything changed. By offering in-app purchases, we were navigating entirely new terrain in the hopes of reaching a wider audience. Because this premium…

Entrepreneur

The Top 9 National Trends in 2017 Startup Activity

By | May 18, 2017 at 4:30 pm

The Kauffman Foundation’s annual Startup Activity Index has just dropped for the year, and with it a collection of data-driven insights on the state of the startup ecosystem. Naturally, we took a look at the report ahead of its release online today, and have brought…