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Trends

It’s a Bird, It’s a Plane, No Wait… It’s a Hot Dog Delivery Drone!

By | Jun 28, 2017 at 12:20 pm

This week, the U.S. meat producer with the hottest wheels in America unveiled the Wienerfleet. That’s right, Oscar Mayer, the brand who created the Wienermobile in the 1930s will once again make additions to their auto-meat-ive lineup with a drone, a moped, and even…

Data

Why Your Business Needs Data Mapping?

By | Jun 25, 2017 at 2:30 pm

Data mapping can make a major difference when it comes to getting your business to function properly. However, data only works when you can actually access it. In fact, data is easier to use when it can be visualized. Visual data is often easier…

Gear & Gadgets

Behold, The World’s First Self-Driving Potato

By | Jun 22, 2017 at 3:50 pm

The future is here and it will be filled with self-driving potatoes. This week redditor Marek Baczynski unveiled how he invented the very first self-driving potato. The self-driving potato uses the energy it produces by collecting it with an energy-harvesting chip, which is then…

Marketing & Social Media

Survey: The 4 Marketing Trends You Need to Know in 2017

By | Jun 21, 2017 at 10:50 am

Some large-scale marketing trends can be seen a mile away. It’s not surprising that marketers are increasingly interested in Instagram, the most visual, niche-focused, influencer-friendly social platform out there. We even know why they stay away from the creative haven of Tumblr, which doesn’t offer…

Business

NYC

How to Use Gamification the Right Way

By | Jun 18, 2017 at 2:30 pm

Five years ago, gamification was the new marketing buzzword. However, as it caught on, its meaning fell off. Companies “gamified” everything for sales. Albertsons and Safeway created a lottery game called MONOPOLY, for which shoppers’ chance of winning the grand prize of a million…

Trends

Opting Out of Technology Will Be Very Difficult in the Future

By | Jun 16, 2017 at 11:30 am

While technology has become an integral part of everyday life, still some people refuse to engage. I know, it sounds crazy. But everyone single one of us knows at least one person that doesn’t have a Facebook, avoids SnapChat, and has been using a…

Advertising

Study: Customers Boycotting Brands With Ads Near Offensive Digital Content

By | Jun 15, 2017 at 11:30 am

Everyone knows that being committed to social good is no longer just an option for companies hoping to enjoy success. Making an effort to give back has become an important part of running a business, and if you haven’t gotten on board, you better…

Trends

United Kingdom

Here’s How Freelancers Can Make Almost Twice As Much Income

By | Jun 15, 2017 at 9:20 am

While freelance work can be an incredibly liberating experience for marketing and design professionals, financial stability is far from the most notable perk. With shifting trends, pinched budgets, and picky clients, there are times when it seems like a standard 9 to 5 would…

Tips & How To’s

4 Important Content Marketing Strategies to Employ in 2017

By | Jun 11, 2017 at 10:30 am

Not all the marketing strategies are created equal. The effectiveness of these strategies actually depends on how the content is created, how the content is promoted and what the business goals of your company is. As mentioned in the DryShips Inc. (DRYS), a recent…

SaaS

San Mateo

Why Customer Service Teams of the Future Will Rely on Chatbots

By | Jun 7, 2017 at 10:50 am

Last week, I wrote on Mary Meeker’s massively influential 355-slide Internet Trends report. More specifically, on one big trend it has confirmed, the move towards voice tech. But the world of type is far from over, and in fact is still ahead of voice. It…

Augmented Reality

San Francisco

Apple Dives Into Augmented Reality with ARKit for iOS 11

By | Jun 5, 2017 at 4:45 pm

This past year has been the year of augmented reality, as companies like Snap, Facebook, and Google have all offered apps that provide users with smart filters to augment reality. Today, Apple announced the launch of ARKit for the next version of the operating…

Mobile

If Your Company Doesn’t Have a Mobile Strategy, You’ve Already Lost

By | Jun 2, 2017 at 12:20 pm

Staying alive in the business world is no easy feat. With perpetually shifting trends and new platforms to master, the ability to keep up is perhaps the most valuable asset a startup can possess. Whether your tracking social media algorithms or brushing up on…

Trends

San Francisco

Top Highlights From Mary Meeker’s 2017 Internet Trends Report

By | Jun 1, 2017 at 8:30 am

Mary Meeker’s influential Internet Trends Report just dropped, which means that everyone’s digesting the latest news on the state of the internet. But the presentation is 355 slides long. What you need is a series of pre-chewed insights into the current and future trends…

Interviews

Atlanta

Voice Interface Is the Future. So Is the $10 Billion Voice Fraud Industry.

By | May 31, 2017 at 3:30 pm

Every year, Mary Meeker presents the most influential report on internet trends from the previous year. Just out today, the information-packed 355-slide presentation can now be found online. One of the bigger trends it pinpoints? Thanks to mobile, voice interfaces are on the rise:…

Marketing

New Report on the State of Inbound Marketing Shows Growing Concerns

By | May 30, 2017 at 12:50 pm

In the fast-paced world of internet media, it’s easy to wind up on the wrong side of a new update or algorithm tweak. For most tweaks, there’s no need to worry. But when Google or Facebook make a change, thousands of smaller internet companies,…

Social Media

3 Steps to Stop Facebook From Stealing Your Social Media Startup

By | May 27, 2017 at 10:30 am

If you can’t beat ’em … copy ’em? Admittedly, it’s not the most creative innovation strategy. But for today’s tech heavyweights, it seems to prevail. After Snapchat snubbed Facebook’s $3 billion acquisition offer in 2013, rather than up its bid, Facebook debuted copycat features…

Trends

The 5 Content Marketing Strategies Defining 2017

By | May 22, 2017 at 2:20 pm

Not all marketing strategies are made equal — effectiveness depends on how you create your content, how you promote it and what your business goals are. A survey of 300 marketers in U.S. enterprise companies, conducted by Clutch, was able to identify which strategies were most…