What is Wix?

February 19, 2019

12:02 pm

Want to build a website? Wix can help you do it. Wix is a powerful, yet simple-to-use website builder that you run via a web browser.

Wix lets you create a website without any knowledge of coding, programming or any other sort of web development knowledge necessary. You’re given pre-made website templates to change and edit until you get your own unique website.

Wix is a browser-only platform, meaning that you use it in your internet browser — no lengthy downloads here. Wix can even be used for free, but, to get more advanced features you’ll have to pay a small monthly fee.

In this guide:

  • What is Wix? – It’s a website builder, letting you create a site from scratch
  • How Does Wix Work? – We explain exactly what makes Wix tick
  • Is Wix Good? – You bet, it’s the best website builder we’ve tested

What is Wix?

Wix is a platform that can help anyone create a website. It takes away the long and tiresome work that used to be associated with web development, and replaces it with a range of easy to use tools.

For example, rather than having to code every element of your site individually, Wix provides different elements that can be added to your site with a drag-and-drop editor.

Wix makes developing a website as easy as creating a PowerPoint presentation. Let’s take a closer look at its features and merits:

  • Wix has various pricing plans – While you can use it for free, Wix reserves some more advanced features, such as advert removal, a proper URL and increased storage, for paying customers.
  • Wix lets you create all sorts of websites – Wix offers template options for loads of different sites. For example, it has over 80 templates for online stores, 60 templates for blogs and over 100 for business sites.
  • Wix has great templates – Not only does Wix have loads of templates they’re designed by their specialist in-house team, so they’re great-looking and easy to use, as well.
  • Wix is easy, even for beginners – With a clean and simple interface and an extensive help and support section, Wix makes it super-easy for beginners to build a website
  • Wix is the best website builder we’ve tested – Thanks to its excellent support, impressive feature set and its attractive pricing plans, Wix is hands-down the best website builder on the market. We’ve put it through extensive tests, and it came out head and shoulders above rivals.

Want to learn more about Wix? Read our full review

How Does Wix Work?

Wix, like most website builders, functions as a service, more than a product. You sign up for a plan, and then use its browser-based templates and tools to create your website.

The first thing you’ll have to do when starting with Wix is to create an account. You won’t need a credit card to sign up, but you’ll need an email address and a password. Again, Wix is all based in your browser, so you won’t need to download or install anything to get going.

After you’ve finished signing up, you can start creating your site immediately. Wix will ask you which sort of site you want to create (for example, a blog, sports club, restaurant site, or photo portfolio site).

Once you’ve picked, Wix will ask you to choose between starting with a template or using its Artificial Design Intelligence (ADI) tool. If you choose ADI, Wix will ask you some pretty basic questions about your site and then it’ll start creating a custom template for you, and it only takes a few minutes.

Now you’ve got your template set up, you can start editing and changing it to suit your needs. Everything is controlled through Wix’s drag-and-drop editor, which allows you to simply drop elements onto your site, from text boxes, to email list sign up buttons, to booking forms and more.

Learn more – How to Create a Website

Understanding Wix Costs

However, some features are reserved for users on Wix’s premium pricing plans. These start from $8.50 per month, and can cost up to $35 per month if you need ecommerce plans for running an online store.

You get web hosting included on a free plan, as you don’t have a proper domain to host – your website’s URL will look a bit like an advert for Wix. On a premium plan, if you only pay monthly, you’ll have to pay for hosting, too. You can get around this by paying for your site annually, in which case you get a free domain from Wix included.

Learn more – How Much Does Wix Cost?

Is Wix Good?

We independently test every major website builder on the market, evaluating everything from their feature quality and quantity, to their value for money and help and support options.

We even conduct user trials to find out just how easy they are to use. The users in our trials loved how many features were available with Wix:

“The incredible amount of features built in. Adding a map, adding a contact us, there was even different types of contact us and subscriptions and there was an ecommerce section that I didn’t look into, but there was just a lot.”

They also loved how straightforward Wix was:

“Making a functioning website in an hour with no prior experience with the tools is not an unreasonable expectation.”

It shouldn’t come as a surprise, then, that Wix smashed our testing. It finished with an overall score of 4.5 out of 5, and even scored top marks for its excellent help and support features — making it a great choice for a beginner.




1&1 Ionos




wix logosquarespace logo1&1 Ionos logowordpress logo smallgodaddy logosite123 logo
Test score4.5 stars4 stars4 stars4 stars3.5 stars3 stars3 stars
VerdictComfortably the best website builder we’ve tested, and brilliantly simple, even for beginnersAnother great website builder that’s also very approachable for first-timersStands out with its attractive templates, though not quite as well-rated as WixA great system for producing an e-commerce websitePerfect for blogs, but can be fiddly for other types of siteSome big improvements to templates in the past year, but a little light on featuresCan help you build a website, but the options are more limited compared to rival website tools
Free Plan LimitationsWix adverts on site, no custom URLOnly 500 MB storage, subdomain, display Weebly ads14-day free trialNo free planOnly 3 GB storage, displays WordPress ads, no access to WordPress support30-day free trialOnly 500 MB storage and 1 GB bandwidth, displays Site123 ads
Cheapest PlanCombo – $8.50/month (for 36 months), 2GB bandwidth, 3GB storage, free domain for one yearStarter – $8/month, better site analytics, limited ecommerce, unlimited storageWebsites Personal – $12/month, unlimited bandwidth and storage, free custom domain with annual purchase, 24/7 supportEssential – $7/month, access to templates, free domain and email accountPersonal – $4/month, custom domain, removal of wordpress adverts, just 6GB storagePersonal – $5.99/month, limited customization functionality, no ecommerce, 24/7 supportBasic – $10.80/month, limited ecommerce features, 10GB and 5GB bandwidth
Average PlanUnlimited – $16/month, 10GB storage and bandwidth, access to Site Booster and Form Builder appsPro – $12/month, password protected areas, can list up to 25 products, phone supportOnline Stores Basic – $26/month, sell unlimited products, advanced ecommerce functions, professional Gmail, unlimited contributorsBusiness – $10/month, improved templates, customer reviews, online scheduling and other business functions, can make your site multilingualPremium – $8/month, premium website templates, 13GB storage, improved social media functions, monetize your site through adsBusiness Plus – $14.99/month, Yelp & Google My Business functions, online appointment booking, social media integrationAdvanced  $16.80/month, removes Site123 footer, 30GB storage and 15GB bandwidth, allows 50 ecommerce orders per month
Most Expensive PlanVIP – $29/month, 20GB bandwidth and storage, email marketing and priority support responseBusiness – $25/month, removed transaction fees, unlimited product listings, digital goods, product reviews, industry management, shipping and tax calculatorsOnline Stores Advanced – $40/month, subscription product sales, abandoned cart recovery, advanced shipping, flexible discount, gift cards and orders APIPro – $20/month, create content tailored to user segments, SEO tutorials and email marketing toolsBusiness – $25/month, upload custom templates, access plugins, SEO tools and Google Analytics, removes all WordPress brandingOnline Store – $19.99/month, abandoned cart recovery, accept credit cards, Apple Pay and PayPal, check out on your own siteGold – $28.80/month, unlimited ecommerce orders, 270GB storage, 135GB bandwidth
Features4 stars5 stars4 stars3 stars4 stars2 stars3 stars
Design Flexibility4 stars5 stars4 stars3 stars3 stars3 stars3 stars
Value for Money4 stars3 stars4 stars3 stars4 stars2 stars2 stars
Help and Support5 stars4 stars4 stars5 stars4 stars2 stars3 stars
Customer Score5 stars4 stars4 stars5 stars3 stars4 stars3 stars
Ease of Use4 stars3 stars4 stars4 stars3 stars4 stars4 stars
Try it TodayVisit WixVisit WeeblyVisit Squarespace*Visit 1&1 IonosVisit WordPressVisit GoDaddyVisit Site123

* Take 10% off Squarespace with code ‘TECH10’

Get started with Wix today!

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Tom Fogden is a writer for with a range of experience in the world of tech publishing. Tom covers everything from cybersecurity, to social media and website builders when he's not reviewing the latest phones, gadgets, or occasionally even technology books.