Wix Review

Comfortably the best website builder you can choose

4.5 stars

The best way to build a website

Wix is, quite simply, the best website builder on the market. Even if you've never built a website before, you'll be amazed by how easy Wix makes the process. It’s delightfully simple to start building a website, whether through the regular template-based builder system, or through its class-leading artificial design intelligence system, or ADI. It has a great range of features including SEO tools, app integration and ecommerce functions. Wix is also an incredibly versatile builder. So whether you want to run an online shop, blog, portfolio site or anything else, there’s going to be a website template for you.

4.5 stars

The best way to build a website


4 stars

Design Flexibility

4 stars

Value For Money

4 stars

Help & Support

5 stars

Ease of Use

4 stars
Create an amazing site with Wix


  • Unmatched for amount and quality of features
  • Class-leading AI site development
  • Great range of pricing plans


  • Templates can't be changed after publishing
  • Storage space could be more generous
  • Ads on free trial sites

In this review:

What is Wix?

Website builders are tools designed to allow anyone to design, create and publish a fully-functioning website. You’ll also be able to maintain and edit the website through the builder’s platform after you’ve published it.

Wix allows you to forgo the techy, coding side of website building if you’re not confident with HTML, or would rather avoid the aggravation. However, unlike some of its competitors, Wix does allow users to play with the website code if they want to.

Wix is one of the market leading website builders, and rightly so. You can rely on its easy drag-and-drop template system, or its ADI system, which creates a template tailored to your needs. Once you’ve created the website, Wix has loads of different pricing plans and an extensive knowledge base to help you navigate around any issues you encounter.

Let’s see how Wix compares to the other website builders we’ve reviewed.

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Wix logo tiny Weebly logo thumbnail WYSIWYG website editors squarespace logo tiny 1&1 logo tiny Wordpress logo tiny GoDaddy Logo Site123 logo
Test score 4.5 stars 4 stars 4 stars 4 stars 3.5 stars 3 stars 3 stars
Verdict Comfortably the best website builder we’ve tested, and brilliantly simple, even for beginners Another great website builder that’s also very approachable for first-timers Stands out with its attractive templates, though not quite as well-rated as Wix A great system for producing an e-commerce website Perfect for blogs, but can be fiddly for other types of site Some big improvements to templates in the past year, but a little light on features Can help you build a website, but the options are more limited compared to rival website tools
Number of templates Over 500 56 91 433 290 8 188
Portfolio sites
Business sites
Ecommerce sites
Features 4 stars 5 stars 4 stars 3 stars 4 stars 2 stars 3 stars
Design Flexibility 4 stars 5 stars 4 stars 3 stars 3 stars 3 stars 3 stars
Value for Money 4 stars 3 stars 4 stars 3 stars 4 stars 2 stars 2 stars
Help and Support 5 stars 4 stars 4 stars 5 stars 4 stars 2 stars 3 stars
Customer Score 5 stars 4 stars 4 stars 5 stars 3 stars 4 stars 3 stars
Ease of Use 4 stars 3 stars 4 stars 4 stars 3 stars 4 stars 4 stars
Free plan 14-day free trial 30-day free trial
Paid plan (monthly) Starts from $5 Starts from $8 Starts from $12 Starts from $7 Starts from $4 Starts from $5.99 Starts from $10.80
Try it Today Visit Wix Visit Weebly Visit Squarespace* Visit 1&1 Visit WordPress Visit GoDaddy Visit Site123

* Take 10% off Squarespace with code ‘TECH10’

What is Wix Good at?

Whether you’re a first-timer to building a website or an experienced pair of hands, we’re confident you’ll be impressed by Wix’s features and how easy to use the platform is.

A Brilliant Range of Features

No website builder can hold a candle to Wix when it comes to the quality and variety of features it offers. The designing tools for each aspect of the website are comprehensive, in-depth and completely at your whim. There are also a huge range of business tools from SEO plugins, to invoicing apps. You can add pretty much everything you could want on a website using Wix.

Huge App Store

Wix has an enormous selection of apps on offer, and they’re simple to add to your site – many in as little as one click.

On the Wix app store, you’ll find apps for everything from analytics tracking, to appointment setting plugins, to live chat functions. If you can’t find it in the design portion of the Wix site, chances are you’ll find it in the app section.

Useful SEO assistant

SEO, or search-engine optimisation, is the process of making sure your pages appear at the top of search engines such as Google or Bing. Of course, these search engines can drive loads of visitors to your site, so it’s pretty helpful to be at the top of the search results page.

Fortunately, Wix has the largest onsite SEO assistant of any website builder, along with an SEO specific knowledge centre. All of the tips-and-tricks are straightforward to follow and easy to act upon to help make sure your own website ranks better in Google search.

Great Value for Ecommerce Websites

Put simply, Wix is great value for ecommerce. It offers an ecommerce facility for less money than any of its competitors. This means that if your business involves selling products over the internet, Wix is the best way to get started.

It’s also incredibly easy to set up an ecommerce function on your Wix site. Simply add one of the apps (Wix has two of its own), then you can add the products, stock tracking, sale prices and set up a payment method and you’re good to go.

Class-leading ADI

ADI is Wix’s artificial intelligence program that can build you a website based on your answers to a few simple questions. Wix wasn’t the first company to offer this kind of service, but its ADI service is now certainly the best around – it’s quick, utterly simple and gives great results.

The ADI service is particularly suited to businesses that need to get online quickly. The AI gathers business information from places such as Google, Facebook and Instagram to give you photos, text and industry specific details in a matter of seconds.

Of course, once the AI has finished building your website shell, you can edit and customize your site with Wix’s simple tools. So there’s no need to worry about ADI leaving you high-and-dry with a website you don’t like.

Wix logo thumbnail WYSIWYG website editors Pros

  • Large app store
  • Versatile builder with lots of templates for different industries
  • Easy to use

Wix logo thumbnail WYSIWYG website editors Cons

  • Storage is slightly limited
  • Free and Connect Domain plan should be avoided

See Wix Price Plans and Discounts

What are Wix’s Drawbacks?

Wix is firmly our top choice website builder. But there are still one or two drawbacks we’d draw attention to.

Adverts on Free and Connect Domain Plans

By default, the free version of Wix will put adverts on your site. Most website builders do this, so it’s not a problem specific to Wix. However, on Wix, even the cheapest plan still gives you adverts. You’ll have to pay a little extra for the Combo pricing plan or above to do away with adverts.

Lack of Template Flexibility

Once you click publish on your Wix site, you won’t be able to change the website template you’re using. This is important to note as the template determines the general placement of all the elements on your website. You’ll still be able to edit the aesthetic style of your site or add new content, but major changes aren’t going to be available to you.

Wix Pricing Plans Explained

Wix offers five pricing plans, as well as the free version. You can choose to pay by either monthly or annual plans.

Free Connect Domain Combo Unlimited VIP
Cost (paid monthly) $0 $7 $14.50 $16 $35
Cost (paid annually) $0 $5 $11 $14 $29
Adverts removed
Bandwidth 1GB 2GB 10GB 20GB
Storage 500MB 3GB 10GB 20GB
Free domain (if paid annually) (if paid annually) (if paid annually)
Video upload (minutes) 0 0 30 60 120
Site Booster & Form Builder App
Email Campaigns and Emails Sent per Month 10 campaigns/50,000 emails


Connect Domain

Best for: No one, really

If you’re serious about your Wix site, you should probably ignore this plan. Even for the $5 outlay, you’ll be stuck with adverts on your site.

Wix Combo Plan

Best for: Small sites just starting out

The Combo Plan removes adverts and you get more bandwidth than you would on the Connect Domain plan (2GB rather than 1GB).

Wix Unlimited Plan

Best for: Small business and large personal websites

The best plan, in terms of value for money, is probably the Unlimited plan. As the name suggests, you get unlimited bandwidth and you’ll also get 10GB storage, access to the Form Builder app (normally $48), and $75 worth of ad vouchers.

Wix VIP Plan

Best for: Small ecommerce sites and successful businesses

VIP is the most expensive plan. You’ll get 20GB storage and unlimited bandwidth, $75 worth of ad vouchers and the removal of Wix ads, a full online store and 10 email campaigns a month.

Wix for Ecommerce

Wix also offers three pricing plans designed for ecommerce websites.

Business Basic Business Unlimited Business VIP
Cost (paid for one year) $20 $25 $35
Domain costs Free (when paid annually) Free (when paid annually) Free (when paid annually)
Bandwidth Unlimited Unlimited Unlimited
Storage (GB) 20 35 50
Site Booster & Form Builder App
Email Campaigns and Emails Sent per Month 20 campaigns/ 100,000 emails 20 campaigns/ 100,000 emails
Priority Response & VIP Support
Verdict A decent choice for new businesses Handy email tools for growing your business Extra support tools welcome but not essential

These plans give you improved ecommerce functions over the VIP plan, but should only be considered if selling products online is the main reason for creating a website.

While we think Wix is a good ecommerce platform, and its ecommerce pricing plans are very affordable, there are better ecommerce platforms out there. Take a look at our Best Ecommerce Website Builders guide here to find out more.

Read more – 5 Reasons You Should Never Make a Website for Free

Getting Started with Wix

Building a website with Wix is incredibly straightforward. Once you’ve signed up using an email address, you’ll get a choice of website types to choose from. These include an online store, events pages, restaurant site or food blog – the list feels almost endless. There’s also an ‘Other’ option which will take you straight through to the ADI or template builder.

Get Started with a Wix Template

If you opt for the template builder option, you’ll get given a choice of over 500 templates. But, don’t worry if that sounds overwhelming. They’re all neatly grouped around the type of website you want to run. There’s also a blank template if you want to start completely from scratch.

Once you’ve chosen your template, you’re greeted with a website pre-loaded with your logo and website name if, of course, you have them at this point. You’re then free to edit, change and re-design the site to your heart’s content.

Or Try Wix’s ADI Builder

Plumping for the ADI template, however, lends you quite a different, but equally painless experience. You’ll answer a series of questions about the type of website you want to start, whether you’ll need certain features, your address (if you have or need one) and so on.

Then, you pick an overarching design style for your site and then Wix ADI creates your website for you. Once that’s finished, there’s a really helpful step-by-step guide to show you around the editing features.

The Verdict: Wonderful Wix

Wix is the best website builder on the market, whether you’re new to website creation or a seasoned online veteran. It’s easy to use, but has an incredible depth of customization and a wide range of tools, features and apps to make your website as good as can be.

If you’re making a new website, make it with Wix.

Get Started with Wix in Moments