Marketing

Influencer Marketing on Instagram Is a $1 Billion Industry [Infographic]

By | Apr 18, 2017 at 3:30 pm

There’s no denying that Instagram has become a force to be reckoned with in the social media space. With news breaking that their Stories platform has surpassed Snapchat’s and the fact that they have 100 million new users in the last six months, they have…

Marketing

5 Helpful Tips To Keep Your Readers Engaged

By | Apr 13, 2017 at 12:50 pm

As we’ve entered into a whole new era of fast and accessible information, the media platforms we use to consume news have been inundated with a ton of articles. Literally thousands a day. It’s gotten to the point where we couldn’t even keep up with…

Marketing

5 Unique Ways to Retain Your Existing Customers

By | Apr 10, 2017 at 7:00 pm

Many businesses focus on reaching a new audience. While it’s always a good idea to invest your time and energy on increasing your reach, this shouldn’t be the only focus.  You should also prioritize keeping the customers you already have. This is crucial because…

Marketing

6 Ways Entrepreneurs Can Leverage Digital Marketing

By | Apr 10, 2017 at 2:20 pm

The marketing world is constantly in flux. If you can’t keep up with the trends, you’re going to have trouble keeping up with your competition. Whether it’s social media or on-going campaigns, you need to make an effort if you want to see results. We asked…

Marketing

The Quality of Your Brand’s Press Exposure

By | Apr 7, 2017 at 8:30 pm

The popular adage of “All press is good press” is a myth. Media matters. Although constantly evolving in form, media is one of the most powerful mediums shaping public opinion and consciousness. Fortunately, the complexity of media’s impact and where your brand should be are…

Marketing

5 Market Research Tips Every Startup Should Know

By | Apr 3, 2017 at 4:30 pm

Market research is imperative to the success of any business. According to studies, some of the top reasons why startups fail include the lack of planning, the absence of supplier knowledge, and issues with pricing. Regardless of your niche, the chances of these occurring…

Marketing

3 Ways to Localize Your Marketing Campaigns

By | Mar 26, 2017 at 10:30 am

The phrase ‘Think globally. Act locally.’ was coined by environmentalists to get people to strive for a healthier planet by doing meaningful things in their communities. If your business is expanding into other countries, even other regions, it might be a good idea to…

Marketing

How Inbound Marketing Can Turn Your Brand into a Magnet

By | Mar 24, 2017 at 10:30 am

Most conventional marketing techniques are either too expensive or unviable for SMBs and start-ups who wish to make it big. Inbound marketing for a long time was just one of the elements of the core marketing strategy of an organization. But as the digital…

Marketing

How Social Media Has Changed Marketing [Infographic]

By | Mar 22, 2017 at 7:00 pm

Social media is an affordable audience building tool that vastly influences an extensive network of users in the quest for products and solutions. As the marketing buzzword of the hour, social media helps marketers find the right segmented audience to hone in on qualified prospects….

Marketing

Why You Need a Growth Marketing Framework

By | Mar 16, 2017 at 10:30 am

WD-40 is a product that is well-known for its lubricating properties. If you have squeaky hinges or a bolt that is on too tight, you can use this little can of miracle spray and solve the problem. It was first developed in 1953 by…

Marketing

What Retailers Get Wrong About Cross-Device Marketing

By | Mar 14, 2017 at 7:00 pm

Multi-device channels are the new frontier of digital marketing. In 2014, eConsultancy reported that over 40 percent of all consumers are multi-device users. That figure has risen sharply in recent years, so retailers must know how to engage with their customers on multiple devices to…

Marketing

7 Necessary Steps for Creating a Compelling Brand Story

By | Mar 6, 2017 at 8:30 pm

Galvanize recently teamed up with Erin Berman from Blackbeard Studios, a digital marketing agency based out of San Francisco, to host a storytelling workshop. Erin has helped dozens of startups learn how to share their story through her service as a storyteller and mentor at…

Marketing

5 Marketing Strategies You Probably Aren’t Using But Should

By | Mar 6, 2017 at 7:00 pm

Creating an effective marketing strategy is a little like trying to put together a puzzle: You start with the corners then fill in the edges before working inward to connect those tricky pieces. You have the basic marketing channels covered. You have a blog…

Marketing

3 Steps to Prioritizing Your Startup’s Growth

By | Mar 4, 2017 at 10:30 am

We had the pleasure of hosting Ryan Metzger, Director of Growth Marketing at Madrona Venture Group, for a Growth Study Hall. Previously, he was Director of Acquisition Marketing for Zulily. With extensive knowledge in SEO/SEM, customer acquisition, and conversion optimization, he acts as an…