Marketing

The Battle of the Marketing Strategies: Digital vs. Traditional

By | Jan 12, 2017 at 11:20 am

The 21st-century economy runs on the art of persuading people to purchase a product or service. However, in recent years, there’s been a gradual transition from traditional marketing to the digital mode of doing things. This has left many potential entrepreneurs and investors wondering…

Marketing

This Is Why Your Webinar Strategy Is Failing

By | Jan 11, 2017 at 7:00 pm

Believe it or not, most business owners with regular webinars don’t know why they have a webinar in the first place. Answers range from, “It’s just a good way to engage with customers” to the more infinitely more frustrating “We think it’s really good for…

Marketing

4 Ways Founders Destroy Their Startups With Poor Marketing

By | Jan 11, 2017 at 12:50 pm

It’s no secret that startups are fragile entities and that a lot of things have to go the right way in order for them to survive and thrive. At the core of every startup, there has to be a superior product or service that…

Marketing

The 8 Essentials of Every Great Marketing Strategy

By | Dec 26, 2016 at 12:45 pm

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. Creating a great marketing strategy is like baking a pie — you don’t want to leave out the most important ingredients. For many small business…

Marketing

10 Ways to Supercharge Your Emails to Customers

By | Dec 22, 2016 at 9:15 am

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. Email marketing has been proven to be an incredibly effective means of keep in contact with your customers. However, with more and more companies spamming…

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Marketing

How to Create a Great Referral Program for Your Startup

By | Dec 18, 2016 at 12:45 pm

Referral marketing is easy to define: It’s a marketing strategy that involves getting customers through word of mouth recommendations from others. Obviously, business owners have all used this strategy on some level for millennia. The difference is that today, startups are launching referral programs…

Marketing

6 Highly Effective Company Tag Lines and Why They Work

By | Dec 16, 2016 at 7:00 pm

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. While there are hundreds of marketing strategies out there, the slogan goes a lot further than you might think. Companies like Nike, McDonald’s, and Target…

Marketing

5 Tips to Improve Your Email Campaigns

By | Dec 15, 2016 at 8:30 pm

Most brands have email marketing programs. Many years back, there was a prediction that email marketing would be replaced by something new. Email marketing is still one of the most effective ways of marketing nowadays to reach the potential customers. Some email marketing campaigns…

Marketing

4 Ways to Boost Your B2B Marketing On Snapchat

By | Dec 6, 2016 at 8:30 pm

Snapchat has evolved into a two-pronged platform. One prong is for public content, which consists of the personal messaging side of the app. This prong has been the facilitator of dog face filters, live event geotags, and DJ Khaled’s entire social media personality. It’s…

Marketing

5 Ways To Create a Smart and Affordable Marketing Strategy

By | Dec 1, 2016 at 9:15 am

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. Creating and implementing a smart marketing plan can be a challenge for small businesses, particularly when they’re spending the bulk of their day putting out…

Marketing

6 Reasons Why Your Content Marketing Doesn’t Work

By | Nov 30, 2016 at 5:50 pm

Today’s consumers are pretty smart. While old television commercials used to be able to persuade them to buy, they now understands the psychological techniques in use when companies “hard sell,” and they aren’t impressed. They don’t believe much of the great promises either, because they’ve…

Marketing

The Direct Correlation Between Trust and Conversion Rates

By | Nov 22, 2016 at 8:30 pm

Everyone is involved in establishing trust in an ecommerce business. Content marketers try to connect and develop relationships, while sales and customer service reps try to be responsive. Even owners are designing their sites for great UX and UI. All of these things help…

Marketing

4 Tools to Generate More Leads and Conversions with Your Webinar

By | Nov 22, 2016 at 7:00 pm

Running webinars can be a great way to bolster your brand’s reputation and generate new leads. According to the Content Marketing Institute, nearly two thirds of marketers used webinars in 2015. There are many benefits of webinar marketing, so it’s hardly surprising that they…

Marketing

Detroit

How to Close Deals Using a Field Sales Approach

By | Nov 17, 2016 at 7:00 pm

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. Today’s sales cycle is dominated by the use of online tools. But if you’re not getting the traction you need, going into the field is…