Marketing

12 Marketing Tips Your Startup Can’t Afford to Ignore

By | Feb 13, 2017 at 9:15 am

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. All startups want to succeed, obviously. In the simplest of terms, the way to get that done is through effective marketing. Getting great exposure for…

Marketing

Run Innovative Marketing Campaigns with Viral Calculators and Quizzes

By | Feb 7, 2017 at 8:30 pm

The consumer profile has changed. Regardless of your company’s size, merely offering quality services or products with spectacular prices or memorable advertising marketing campaigns is not enough anymore. You need to do more. You need to think differently and run campaigns that are not only…

Marketing

4 Ways to Make It Easier for Customers to Contact You

By | Feb 7, 2017 at 9:15 am

Making it easy for customers to contact your business is key when it comes to acquiring new leads. Kissmetrics reports that the average cost of a lost customer amounts to $243. Having your contact information readily available builds trust and increases the number of…

Marketing

4 Customer Retention Strategies For SaaS Companies

By | Jan 25, 2017 at 7:00 pm

Losing great customers is painful. It’s even more painful when they’ve entrusted your business with their money first and then suddenly decided to leave. High churn rates negatively affect your business. But have you considered the exact numbers? A study conducted by CMO council suggests…

Marketing

How to Build Your Instagram Account from Scratch

By | Jan 20, 2017 at 5:50 pm

We all know the importance of social media today. Whether you are a business or a brand there are a multitude of reasons for you to keep up with your social media accounts. But if you are starting from scratch it can be a…

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Marketing

4 Simple Blogging Platforms You Should Know About

By | Jan 18, 2017 at 9:15 am

If you don’t already know, content marketing is one of the most affordable and effective means of getting your brand out there. And in an age where the internet is increasingly dominated by social networks, is it still worth it to launch a blog?…

Marketing

10 Visual Content Marketing Statistics to Consider in 2017 [Infographic]

By | Jan 12, 2017 at 3:30 pm

With a new year ahead of us, marketers will be looking for ways to stay ahead of the curve. After all, a new year means new trends, new strategies, and new ideas to tackle in the marketing world. Visual content marketing is a field that…

Marketing

The Battle of the Marketing Strategies: Digital vs. Traditional

By | Jan 12, 2017 at 11:20 am

The 21st-century economy runs on the art of persuading people to purchase a product or service. However, in recent years, there’s been a gradual transition from traditional marketing to the digital mode of doing things. This has left many potential entrepreneurs and investors wondering…

Marketing

This Is Why Your Webinar Strategy Is Failing

By | Jan 11, 2017 at 7:00 pm

Believe it or not, most business owners with regular webinars don’t know why they have a webinar in the first place. Answers range from, “It’s just a good way to engage with customers” to the more infinitely more frustrating “We think it’s really good for…

Marketing

4 Ways Founders Destroy Their Startups With Poor Marketing

By | Jan 11, 2017 at 12:50 pm

It’s no secret that startups are fragile entities and that a lot of things have to go the right way in order for them to survive and thrive. At the core of every startup, there has to be a superior product or service that…

Marketing

The 8 Essentials of Every Great Marketing Strategy

By | Dec 26, 2016 at 12:45 pm

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. Creating a great marketing strategy is like baking a pie — you don’t want to leave out the most important ingredients. For many small business…

Marketing

10 Ways to Supercharge Your Emails to Customers

By | Dec 22, 2016 at 9:15 am

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. Email marketing has been proven to be an incredibly effective means of keep in contact with your customers. However, with more and more companies spamming…

Marketing

How to Create a Great Referral Program for Your Startup

By | Dec 18, 2016 at 12:45 pm

Referral marketing is easy to define: It’s a marketing strategy that involves getting customers through word of mouth recommendations from others. Obviously, business owners have all used this strategy on some level for millennia. The difference is that today, startups are launching referral programs…

Marketing

6 Highly Effective Company Tag Lines and Why They Work

By | Dec 16, 2016 at 7:00 pm

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. While there are hundreds of marketing strategies out there, the slogan goes a lot further than you might think. Companies like Nike, McDonald’s, and Target…