Marketing

7 Necessary Steps for Creating a Compelling Brand Story

By | Mar 6, 2017 at 8:30 pm

Galvanize recently teamed up with Erin Berman from Blackbeard Studios, a digital marketing agency based out of San Francisco, to host a storytelling workshop. Erin has helped dozens of startups learn how to share their story through her service as a storyteller and mentor at…

Marketing

5 Marketing Strategies You Probably Aren’t Using But Should

By | Mar 6, 2017 at 7:00 pm

Creating an effective marketing strategy is a little like trying to put together a puzzle: You start with the corners then fill in the edges before working inward to connect those tricky pieces. You have the basic marketing channels covered. You have a blog…

Marketing

3 Steps to Prioritizing Your Startup’s Growth

By | Mar 4, 2017 at 10:30 am

We had the pleasure of hosting Ryan Metzger, Director of Growth Marketing at Madrona Venture Group, for a Growth Study Hall. Previously, he was Director of Acquisition Marketing for Zulily. With extensive knowledge in SEO/SEM, customer acquisition, and conversion optimization, he acts as an…

Marketing

Top Brands Are Moving Advertising Dollars to Influencer Marketing

By | Mar 2, 2017 at 8:30 pm

For a strategy once defined by Millennial audiences and consumer-focused brands, influencer marketing has undergone a significant shift in the last year, gaining the trust of marketers across all industries. Recent research has found that 86 percent of marketers used influencer marketing in 2016,…

Marketing

8 Ways to Leverage TV Appearances to Build Your Brand

By | Feb 20, 2017 at 7:00 pm

Getting on TV is the startup founder’s dream. Whether it’s a local news segment or a popular pitch competition show, having a natural marketing opportunity like TV is a great way to facilitate success. But don’t let an appearance on “Shark Tank” limit you…

Startup_Mixology_300x250

Marketing

10 Unique Marketing Strategies That Actually Work

By | Feb 15, 2017 at 5:50 pm

Everyone knows that effective marketing takes a certain level of innovation and creativity. After all, attracting potential customers is an always-changing process. And while you might think the traditional marketing methods will work, being unique is the best way to make your brand known to…

Marketing

How to Streamline and Diversify Your Content Marketing Strategy

By | Feb 13, 2017 at 3:30 pm

Content marketing works, plain and simple. However, it’s becoming more specialized and audiences are more selective and sophisticated than ever. If you’re going to get the right content to the right people at the right stage in the purchasing journey, you’ll have to take steps…

Marketing

12 Marketing Tips Your Startup Can’t Afford to Ignore

By | Feb 13, 2017 at 9:15 am

All startups want to succeed, obviously. In the simplest of terms, the way to get that done is through effective marketing. Getting great exposure for your brand starts with knowing your contacts, your audience, and your competition. Without them, you might as well throw…

Marketing

Run Innovative Marketing Campaigns with Viral Calculators and Quizzes

By | Feb 7, 2017 at 8:30 pm

The consumer profile has changed. Regardless of your company’s size, merely offering quality services or products with spectacular prices or memorable advertising marketing campaigns is not enough anymore. You need to do more. You need to think differently and run campaigns that are not only…

Marketing

4 Ways to Make It Easier for Customers to Contact You

By | Feb 7, 2017 at 9:15 am

Making it easy for customers to contact your business is key when it comes to acquiring new leads. Kissmetrics reports that the average cost of a lost customer amounts to $243. Having your contact information readily available builds trust and increases the number of…

Marketing

4 Customer Retention Strategies For SaaS Companies

By | Jan 25, 2017 at 7:00 pm

Losing great customers is painful. It’s even more painful when they’ve entrusted your business with their money first and then suddenly decided to leave. High churn rates negatively affect your business. But have you considered the exact numbers? A study conducted by CMO council suggests…

Marketing

How to Build Your Instagram Account from Scratch

By | Jan 20, 2017 at 5:50 pm

We all know the importance of social media today. Whether you are a business or a brand there are a multitude of reasons for you to keep up with your social media accounts. But if you are starting from scratch it can be a…

Marketing

4 Simple Blogging Platforms You Should Know About

By | Jan 18, 2017 at 9:15 am

If you don’t already know, content marketing is one of the most affordable and effective means of getting your brand out there. And in an age where the internet is increasingly dominated by social networks, is it still worth it to launch a blog?…

Marketing

10 Visual Content Marketing Statistics to Consider in 2017 [Infographic]

By | Jan 12, 2017 at 3:30 pm

With a new year ahead of us, marketers will be looking for ways to stay ahead of the curve. After all, a new year means new trends, new strategies, and new ideas to tackle in the marketing world. Visual content marketing is a field that…