HubSpot Pricing – How Much Does HubSpot CRM Cost?

HubSpot pricing starts at $15 per user, per month for access to its individual sales, marketing, and customer service hubs. It also offers a robust free forever plan that allows for two users, making it one of our top CRM picks for small businesses.

On top of that, HubSpot offers a range of multi-purpose Customer Platform plans starting at $15 per user, per month, each one of which combines a range of core features from all the different hubs into a single, all-in-one platform.

In this guide, we’ll do our best to cover all the different pricing plans available from HubSpot, primarily focusing on the Sales Hub, Service Hub, and Marketing Hub services – but we’ll also briefly discuss the content, operations and commerce hub options.

In This Guide:

• HubSpot Pricing Plans Explained
• HubSpot’s Free Plan
• HubSpot Operations, Content and Commerce Pricing
• HubSpot Cost Per User
• HubSpot vs Competitors
• Verdict: Is HubSpot Worth It?

HubSpot Pricing Overview

To be frank, HubSpot has a lot of pricing options, so it can be hard to keep track. However, in most cases, users are looking for a CRM to help with sales, which is why we’ve included the HubSpot Sales Hub pricing options below to give you a clear picture of what you’re working with.

HubSpot’s Service hub has identical pricing but includes different features, while its Marketing Hub has very different pricing. We discuss both of these options in detail in the next section.

For all of HubSpot’s pricing options, they start out very affordable. However, its enterprise-level pricing is anything but cheap. HubSpot Sales Hub and Service Hub pricing gets as high as $150 per user, per month, while the Marketing Hub can cost up to $3,600 per month for 10,000 contacts.

Down at the other end of the pricing spectrum, the free version of HubSpot CRM is reasonably robust, offering a basic collection of sales, service, and marketing tools in one platform. The free plan is a great jumping-off point if your budget is tight, but many teams won’t need all of these features and are better off paying a little extra for some specifics that will have a tangible impact on performance.

For example, the Marketing Hub Starter plan ($15 per user, per month) offers email health insights, but the free plan doesn’t, while the Sales Hub Starter plan has a time-based goal-setting feature for teams that the free plan doesn’t offer. Other advantages include 1:1 technical support, which is good to have in the back pocket on days when you have important meetings with clients or calls with customers.

HubSpot Pricing Plans Explained

HubSpot splits its various services into what it calls “hubs” aimed at a different aspect of running a client-focused business.

• HubSpot Marketing Hub Costs – from $15/user/month to $3,600/month
• HubSpot Sales Hub Costs – from $15/user/month to $150/user/month
• HubSpot Service Hub Costs – from $15/user/month to $150/user/month
• HubSpot Customer Platform Costs – from $15/user/month to $4,300/month
• HubSpot Custom Bundle Costs – from $15/user/month to $4,300/month

These Hubs, as well as the “Customer Platform” plan range, are available in three different tiers: Starter, Professional, and Enterprise. Each tier adds features and comes in at a higher price point. The other option is building a custom HubSpot bundle or picking one of the multi-purpose customer platform plans.

HubSpot Marketing Hub Costs

HubSpot’s Marketing Hub offers the tools a business needs to attract visitors, convert them to leads, and close more deals – all while keeping long-time customers happy. It’s so robust, in fact, that we consider HubSpot to be the best CRM for marketing available, according to our in-depth research. Here’s a specific breakdown of each plan:

• Starter tier starts at $15 per user, per month (1,000 contacts)
• Professional tier starts at $900 per month (2,000 contacts, additional users $45/month)
• Enterprise tier starts at $3,800 per month (10,000 contacts, additional users $75/month)

Our research shows that HubSpot provides the most functionality across different marketing channels (email, social media, content marketing, and paid marketing) compared to competitors. On top of that, HubSpot offers the best email marketing features in our research, even in its free plan.

So, if you need to launch a campaign at a low cost, you can’t get much better than HubSpot. However, the Professional plan supports social media campaigns and, if your business wants to build up an online presence, is going to be essential.

As you can see from the top-left-hand corner of the below image, A/B testing – a crucial tool for optimizing engagement – is a “locked” feature for users of the free plan:

HubSpot allows you to create a branded email template directly in the platform. Source: Tech.co testing

The more affordable Starter plan, on the other hand, will let you remove the HubSpot branding and access the platform’s automation features. However, bear in mind that there’s a Professional plan onboarding fee of $3,000 and an Enterprise plan onboarding fee of $7,000, which is significantly more than HubSpot’s other hubs.

Marketing Hub Features

• Email templates
• Click map
• Keyword monitoring
• Page audits
• Google and social ad builder
• Ad retargeting
• Website visit tracking

HubSpot Sales Hub Costs

The Sales Hub helps a business centralize its activities and track each interaction with leads right down to granular details, like learning when a lead has opened an email. The platform also added lead scoring, which can help you identify the most valuable leads. Sales Hub comes in three premium tiers:

• Starter tier starts at $15 per user, per month 
• Professional tier starts at $90 per user, per month
• Enterprise tier starts at $150 per user, per month

In addition to viewing deals and sales pipelines from their dashboard, you’ll be able to keep track of meetings, playbooks, quotes, and conversations, making the customer management process even smoother.

We were able to easily create a sales pipeline in HubSpot. Source: Tech.co testing

And, if you’re looking to streamline your digital payment process, HubSpot payments could be just the added feature that you need. First launched in October 2021, this ready-integrated digital payment process is designed to deliver a more connected buyer experience, allowing your customers to buy and pay directly from your website, email or online chat platform.

Available to all premium HubSpot Sales Hub users in the U.S, the addition allows you to collect customer payments, using their preferred payment method, directly in your CRM – making your digital payment process even faster. It also allows you to set up and manage recurring customer payments, and create secure, shareable payment links that can be embedded on multiple pages, tools and platforms, including HubSpot quotes.

With no set-up fees, HubSpot payments is a great feature to use if you’re looking to better manage your finances, along with your customer data. Instead of a rolling fee, you’ll  be charged a percentage per transaction, meaning you’ll only pay for the service as and when you use it. Credit and debit cards will incur a flat fee of 2.9% of the transaction amount, where ACH payments will incur a fee of 0.5% of the transaction amount, capped at $10 per transaction.

If you’re a small to medium-sized business specifically interested in growth, HubSpot could certainly help you to better manage your customer lifecycle. With all of your customer information in one place, you’ll be able to make faster and better-informed business decisions based on your customer’s digital purchases in real-time, improving productivity.

Our research also shows HubSpot Sales is great for scalability because, at least on the higher-tier plans, it provides an excellent infrastructure for managing sales teams when compared to leading competitors. Additionally, you’ll enjoy one of the top platforms for contact management, according to our research.

You’ll also see a few one-time fees in the higher-paying tiers; any business starting at the Professional tier will need to pay a one-time $1,500 fee for a mandatory Quick Start Consultation, or if opting for the Enterprise tier, they’ll need to pay a one-time $3,500 fee for onboarding.

Sales Hub Features

• Website live chat
• Customizable sales pipeline
• Quote proposal management
• List segmentation
• Communication history
• Revenue data views

HubSpot Service Hub Costs

HubSpot’s Service Hub offers customer service software tools that can help a business craft a frictionless customer experience. The hub offers ways to streamline and automate the process (like creating a knowledge base or offering chatbots), and to gather customer feedback via pop-up or native forms. It also has improved the interaction tracking feature for clearer analytics. The three tiers for the Service Hub cost the same as those for the Sales Hub.

• Starter starts at $15 per user, per month
• Professional starts at $90 per user, per month 
• Enterprise starts at $150 per user, per month

Our research shows that this plan is on the pricier end of things compared to other service CRM but is the best choice if you’ll be using HubSpot for other functions like sales and marketing.

HubSpot made managing tickets easy, allowing us to keep track of all service issues in one place. Source: Tech.co testing

If used to their fullest potential, Service Hub tools can even turn satisfied customers into advocates for your brand who can bring up additional clients, or who can serve as case studies to promote your business. It all pays for itself — in the B2B space, high customer engagement scores are correlated with 50% higher revenue and sales.

The Service Hub also charges the same one-time fees as the Sales Hub — $1,125 for Professional setup and $3,500 for Enterprise customers.

Service Hub Features

• Email, chatbot, and web-form ticketing
• Email templates
• Website chatbot
• Contact database functionality
• Ticket resolution and response data

HubSpot Customer Platform

HubSpot’s “Customer platform” is its biggest offering. It includes features from all three hubs — Marketing, Sales, and Service — and charges a discounted price compared to what you would pay for all three subscriptions individually. It’s like the free plan in principle, but more commerce and content features are included. There are three plans in total:

• Starter tier starts at $15 per month (1,000 marketing contacts)
• Professional tier starts at $1,170 per month (2,000 marketing contacts)
• Enterprise tier starts at $4,300 per month (10,000 marketing contacts)

HubSpot is frustratingly tight-lipped on how many users are included on each plan – under a small FAQ relating to the users, HubSpot says that “each Customer Platform edition includes a set number of paid users that you can increase on a per-user basis for an additional monthly cost”. There’s no other info available, and as you can tell, this doesn’t say much at all.

However, if you want accurate pricing and a mixture of features, you should create a custom HubSpot bundle. This will give you the freedom to mix and match different plan tiers from any of HubSpot’s industry-specific hubs (more on this in the next section).

HubSpot Customer Bundles and Add-Ons

As we just covered, if you really want to take HubSpot’s customizability to the next level, you can build a bundle of different hub plans from scratch. So, in theory, you could combine the Marketing Hub Starter plan, Sales Hub Professional plan, and Service Hub Enterprise plan and get a cheaper rate than if you were paying for them separately.

We were able to create a custom bundle with the HubSpot pricing feature. Source: Tech.co testing

HubSpot custom bundle add-ons

There’s also a range of add-ons for HubSpot’s bundles, which you can use to do things like scale your software or increase the number of CRM records you can store. They include:

• API call volume expansion – $500/month
• Custom SSL add-on for additional customization – $100/month
• Reporting limit increase (300+ dashboards and 3,000+ customer reports) – $200/month
• Domain limit increase (knowledge base hosting) – $100/month
• 400+ additional transcription hours for team calls – $250/month
• Sandbox limit increase for large-scale testing – $750/month
• Connected phone number limit increase – $25/month
•  Teams limit increase – $200/month
• 10+ extra videos for your site – $50/month
• WhatsApp conversation limit increase – $70/month
• CRM contact records limit increase – $1,700/month

HubSpot’s Free Plan Explained

Yes, HubSpot does offer a free plan. Users can get a stripped-down version of the HubSpot CRM, along with a small selection of the marketing, sales, and service tools that are available from the paid HubSpot hubs. It’s a decent toolkit, if not comprehensive, and it’s all available indefinitely, for unlimited users, totally free. You can try HubSpot for free at any time.

The HubSpot sales pipeline made it easy to see how our team was progressing. Source: Tech.co testing

In fact, our research shows that the HubSpot free plan is an excellent choice for small businesses compared to other small-business-focused CRM products – although it’s got nothing on HubSpot’s paid plans, which will upgrade you based on the specific needs of your team, be it marketing, sales, customer service. There are very few team management features, for example, and no automation. There are also limitations, such as only one deal pipeline being allowed per account, and this won’t do for a lot of sales teams.

Granted, you’ll be able to manage contacts, tasks and activities, integrate the CRM with Xero, Gmail, Outlook, and HubSpot Connect, and use a small range of free marketing tools, including team email, live chat, and conversational bots, but there’s no support for social media marketing. And, while some businesses have marketing, sales, and customer service departments, a lot of small businesses won’t necessarily need features that pertain to all three areas.

On top of this, if your team is growing, you’ll eventually run up against a must-have feature that you’ll need to upgrade to a paid plan to enjoy – whether it’s the Marketing Hub’s A/B testing abilities referenced earlier, or the Service Hub’s customer video hosting and management.

Free plans aren’t everything, particularly if your business needs can benefit from the added flexibility and centralization that a paid plan’s feature set offers. Be sure to keep that in mind if you want a CRM that can scale with your business.

HubSpot Cost Per User

Per-user pricing is the norm for CRM software, and HubSpot follows suit. Across most HubSpot plan tiers and bundles, the amount businesses pay per month correlates with how many users are using the software.

This makes sense, as it offers a scalable model that ensures startups with just five or six team members can afford a service that is capable of supporting an operation with hundreds or thousands of employees – they just won’t need to pay for the features they don’t need.

The most notable exception is the HubSpot Marketing plan, which (aside from the Starter plan) charges based on the number of contacts in a business’s database, rather than how many users the business employs. In other words, when looking at which HubSpot plans to purchase, a business should consider its number of current employees, as well as how fast it plans to grow in the future.

HubSpot Operations, Content and Commerce Hub Pricing

Along with these CRM products, HubSpot also provides an Operations hub for managing your business processes and customer data, and a content management hub geared towards digital publications and webpages.

HubSpot’s Operations Hub pricing

• Free ($0): the free Operations Hub plan is quite limited compared to the paid plans. However, you’ll still get 10 custom properties per object, tasks & activities, user management, contact management, app marketplace integrations, and email health reporting.
• Starter plan ( $15 per user, per month): On this plan, you’ll get everything in the free plan plus 1,000 custom properties per object, Default field mappings, historical sync, data sync, email health reporting, HubSpot payments, and Email reply tracking.
• Professional ($720 per month): The Professional plan includes everything in the Starter plan plus features like bulk duplicate management, data health trends, scheduled workflow triggers, programmable automation and AI-powered data recommendations
• Enterprise ($2000 per month): This plan includes everything in the Professional plan plus single sign-on, advanced permissions, data calculations, more dashboards, the ability to create datasets, and additional advanced features for large businesses.

HubSpot’s Content Hub pricing

• Free ($0): HubSpot’s free plan is a mix of useful but limiting sales, marketing, operations, customer service, and content tools. it’s nowhere near as capable as the paid plans, but considering you don’t have to pay anything, it’s quite good value.
• Starter plan ( $15 per user, per month): The first content plan includes website pages with built-in assets, web forms, AI blogging, premium hosting, and access to HubSpot’s AI assistants, which can be used to perform a wide variety of tasks from data administration to copy generation.
• Professional ($450 per month): The professional plan is quite a jump up in pricing. It includes everything in the Starter plan as well as expanded custom reporting, A/B testing, smart content for pages, content embedding, dynamic pages, Memberships, and AI translation capabilities.
•  Enterprise ($1,500 per month): The Enterprise plan is the plan you’ll need if you’d like to use HubSpot to manage multiple sites. It includes user permissions that will ensure you can limit team access to content and data, content approval processes, custom objects, team organization features, and extensive activity logging.

HubSpot’s Commerce Hub pricing

HubSpot also has a new product called Commerce Hub. Commerce Hub, which the company describes as a “B2B commerce suite.” It includes features like invoices, payment links, and subscriptions, and can integrate it with popular payment processors like Stripe. Right now, you can only “get started for free”. There are no dedicated pricing plans like the other hubs.

HubSpot Pricing vs Competitors

While HubSpot may be one of our top choices for the best CRM software — and the best lead management software we’ve researched — there are plenty of capable HubSpot alternatives out there that might be a better fit for your particular business. Take a look at some of the competitors below and match them up against your specific needs to pick the right one.

HubSpot pricing vs Zoho CRM – starts at $14/user/month

Our research found that Zoho CRM is the best option for small businesses, providing a robust feature catalog at competitive pricing across its many plans. Like HubSpot, Zoho CRM also offers a free plan, although it’s a bit more limited than HubSpot’s, offering even fewer contact management and marketing features.

More specifically, Zoho CRM doesn’t offer marketing drip campaign features in any of its pricing plans, whereas HubSpot offers on all of its plans. HubSpot lags behind a little when it comes to customization, though, not allowing custom task types, which Zoho CRM offers in all paid plans and even its free plan.

All in all, if you’re a small business that needs to get a lot for a low price, Zoho CRM is absolutely the way to go.

Check out our HubSpot vs Zoho CRM guide for more information

HubSpot pricing vs Salesforce – starts at $25/user/month

Salesforce and HubSpot are surprisingly similar when it comes to pricing.  Both offer relatively accessible starter plans but get quite expensive when you reach the enterprise-level plans. For Salesforce, you can spend as much as $330 per user, per month for these kinds of advanced plans.

Like HubSpot, though, Salesforce offers robust functionality, thorough analytics, and strong customer support, so if you have the funds and plan to scale, both of these options are a good fit. In true CRM fashion, each offers specific options the other doesn’t. Salesforce has email auto-response and HubSpot doesn’t. HubSpot has website visitor tracking and Salesforce doesn’t.

Honestly, these two providers are so similar, you’ll really have to dig into the nitty gritty details to find out what exactly will be the right fit for your business.

Check out our HubSpot vs Salesforce guide for more information

HubSpot pricing vs Zendesk – starts at $19/user/month

If you’re looking for helpdesk software, we can’t recommend any CRM more than Zendesk. While HubSpot’s Service Hub is respectable, we found that Zendesk offers more functionality, better prices, and excellent customizability to get exactly what you want out of the platform.

Plus, Zendesk offers omnichannel functionality at a lower price point (only $55 per user per month compared to $800 per month for HubSpot), which is always a perk for those looking to reach customers across multiple channels.

Check out our HubSpot vs Zendesk guide for more information