Marketing

Phoenix

How to Manage Trolls When They Attack Your Company’s Reputation

By | Sep 20, 2017 at 11:30 am

In today’s digital world, companies and individuals alike can’t afford to ignore their online reputation. With so many online review and social media outlets that aggregate comments about businesses, the consequences of not monitoring your business’s reputation could mean losing future opportunities. No one…

Personal Branding

Phoenix

How Millennials Manage Their Online Reputation to Attract Employers

By | Aug 15, 2017 at 2:30 pm

If you are a GenXer, you’re probably thrilled that the knucklehead stuff you did as a younger person couldn’t instantly be turned into a video, Snap or Tweet. However, millennials’ lives can be put online by anyone with a smartphone at any moment. In…

Personal Branding

Phoenix

How an Online Rant Can Impact Your Personal Brand

By | Aug 2, 2017 at 11:30 am

The traffic was terrible, the coffee order was wrong, the AC is out, your client is late on a payment, and your inbox is overflowing – what a way to start the day. In the emotion of it all, you grab your phone, open…

Personal Branding

San Diego

How to Turn Your Personal Brand Into a Life Strategy

By | Jul 26, 2017 at 7:15 am

Personal branding shouldn’t be a buzzword. In fact, it shouldn’t be something “new” or brought on by modern advances in social media. At it’s core, it’s a facet every single one of you should be aware of and have control over. It’s not a…

Personal Branding

New Jersey

How to Build a Practical Brand Marketing Strategy

By | Jun 23, 2017 at 7:15 am

When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand…

Personal Branding

The 6 Ways Typography Can Impact Your Brand

By | Apr 26, 2017 at 8:30 pm

One function of typography is to serve as a part of an identity, whether it’s for a business or even just a personal brand. What you end up using should represent what your brand is all about and resonate with other people. Apple Inc.,…

Personal Branding

Easy Ways for Entrepreneurs to Get Into Podcasting

By | Mar 27, 2017 at 9:15 am

As a female entrepreneur, I am used to forging my path, being the only woman at the boardroom table, and most importantly finding my voice. In fact, I’ve made a career and agency out of the latter – helping brands find their voices and…

Entrepreneur

5 Essential Steps to Take Before Launching Your First Site

By | Dec 7, 2016 at 9:15 am

Behind every successful product or service is a great website. This is because in today’s digital age every business needs a high-performing and aesthetically pleasing online home where consumers can learn more about its offerings. Although the process of creating a site is easier…

Personal Branding

5 Ways to Look the Part When You Pitch Prospects

By | Nov 18, 2016 at 7:00 pm

There’s a lot to think about when it comes to pitching a prospect, especially investors, but you shouldn’t make the mistake of focusing only on the content of your presentation. Beyond the substance, you also need to think about how you look and what…

Personal Branding

Three Myths to Avoid When it Comes to Your Personal Brand

By | Oct 19, 2016 at 10:30 am

Like most trendy expressions, “personal branding” has become simultaneously more popular and less meaningful as time goes by. A quick tour around the web turns up a plethora of articles that suggest all it takes is a little time on the Internet, a haircut…

Personal Branding

Forget Product-First: A Lesson in the Value of Networking

By | Sep 6, 2016 at 2:00 pm

This article was brought to you in partnership with .ME, the premium top-level domain for professionals focused on building their online reputation. A 2010 analysis by the Harvard Business Review revealed that investors placed more money into companies in “which they were connected through…

Personal Branding

Not Just for Millennials: How to Build Your Brand on Snapchat

By | Aug 10, 2016 at 1:15 pm

This article was brought to you in partnership with .ME, the premium top-level domain for professionals focused on building their online reputation. With more than 100 million daily users, everyone from celebrities Chris Pratt and Fetty Wap to big brands like Amazon and Apple…

Personal Branding

Authenticity Will Set Your Brand Free

By | Jul 21, 2016 at 7:00 pm

This article was brought to you in partnership with .ME, the premium top-level domain for professionals focused on building their online reputation. There’s a shift towards truth and authenticity in the virtual world and it’s impacting those who want to build a brand. According…

Personal Branding

Facebook Live, Snapchat, 360-Video All Crucial to Today’s Personal Brand

By | Jul 6, 2016 at 10:15 am

This article was brought to you in partnership with .ME, the premium top-level domain for professionals focused on building their online reputation. For small businesses, keeping up with social media trends can feel like running on a never-ending information treadmill. Social platforms are constantly…