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How Influencers Can Improve Your Content Marketing Strategy

By | Sep 7, 2017 at 5:00 pm

A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it. And with more than 90% of consumers indicating they prefer to learn about a…


6 Ways Startups Can Promote Themselves on a Shoestring Budget

By | Aug 31, 2017 at 6:30 pm

In a recent study, 14 percent of failed startups cited poor marketing as a contributing factor in their failure. What often seems like the “fun” part of business ownership can become problematic for startup owners who don’t take it seriously. If you’ve got a…


San Francisco

Did Facebook Just Destroy Micro-Influencer Marketing?

By | Aug 25, 2017 at 9:20 am

Some 47 percent of those between 13 and 34 say they’ve bought something that an online celebrity has spoken about or recommended. As a result, 48 percent of marketers plan to increase their influencer marketing spend this year. And when Facebook cited those two facts…


How to Write Attention-Sucking Content That Rakes in Website Traffic

By | Aug 13, 2017 at 12:45 pm

In the sea of craptastic content that are published online every single day, you need to come up with a technique that enables you to grab your audiences’ attention. Of course, there’s no way you’ll be able to do that if you’re publishing the…


3 Critical Mistakes Startups Make with Inbound Marketing

By | Aug 10, 2017 at 6:30 pm

Marketing a startup is significantly tougher today than it used to be. There are several reasons: Brands are working on much smaller budgets. During the dotcom era, startups had little trouble securing financing. Many of my friends that worked for startups in the late…



4 Ways to Optimize SEO for Your Website

By | Aug 9, 2017 at 5:00 pm

Over the last 17 years, I’ve helped thousands of entrepreneurs and businesses generate more web traffic and sales through search engine optimization (SEO). As founder and former CEO of Pepperjam, which was sold to eBay in 2009, and current CEO of, I’ve seen…

Marketing & Social Media

Learn The Keys to Mastering Social Marketing

By | Aug 9, 2017 at 6:30 am

With the large number of companies currently in existence and the creation of many more each day, social marketing is becoming an even larger part of any product lifecycle. Now you can learn the tricks of the trade with the Full-Stack Marketer Bundle, and…


7 Ways Your Blog Can Reach a Larger Audience

By | Aug 4, 2017 at 5:00 pm

How many times have you put your new blog out and only receive a handful of comments and shares? When this happens a bit too often, it can be disheartening. The fact is that getting your content to go viral actually takes much more…


5 Creativity Tools to Boost Content Marketing for Startups

By | Jul 15, 2017 at 10:30 am

Not all content marketing tools are created equal. So when you’re deciding to employ one at your company, you need to make sure to focus on the essentials to avoid getting overwhelmed. Fortunately, that’s exactly what we’ve done for you. These gems are a…



How to Write Sales Emails That Actually Get Opened

By | Jul 11, 2017 at 8:30 am

Imagine yourself in a prospect’s office. You’re giving your pitch, trying to intrigue the prospect into learning more about you and your company. You’ve tried to build some rapport, presented compelling information, and turned it over to the prospect to respond. The only problem?…



How to Optimize Search for Your WordPress Blog

By | Jun 30, 2017 at 5:00 pm

Content marketing is more important than ever, and WordPress has become the major venue for businesses to talk about the ins and out of their industry to attract attention. It is the most used content management system in the Internet with over 500 sites…


5 Digital Marketing Trends to Implement in 2017

By | Jun 27, 2017 at 6:30 pm

Savvy marketers know that they need to keep up on the latest digital marketing trends within their industry, but outside of marketing circles there’s often a lack of awareness about how important it is to stay current with the marketing trends—digital marketing is changing…

Personal Branding

New Jersey

How to Build a Practical Brand Marketing Strategy

By | Jun 23, 2017 at 7:15 am

When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? What colors and fonts should we use?” Those are all important things to nail down so that your brand…

Tips & How To’s

4 Tips To Boost Your Personal Brand on Social Media

By | Jun 21, 2017 at 6:30 pm

These days almost everyone has a personal brand. In fact, whether you were aware or not, your social media already is your brand. However, growing your brand can be tough, which is why we’ve compiled some tips on how to gain influence without sacrificing your…


Why Influencer Marketing Is an Essential Component in Your Strategy

By | Jun 11, 2017 at 2:30 pm

The consumer world is cluttered with brands. For every consumer product, from smartphones to pin cushions, there is a brand behind it. With so many brands lining up to grab consumers’ attention, a brand manager is in a real fix as to what trick…

Tips & How To’s

4 Important Content Marketing Strategies to Employ in 2017

By | Jun 11, 2017 at 10:30 am

Not all the marketing strategies are created equal. The effectiveness of these strategies actually depends on how the content is created, how the content is promoted and what the business goals of your company is. As mentioned in the DryShips Inc. (DRYS), a recent…

Social Media

The Sponsored Content Crackdown Is Going to Hit Social Media Hard

By | May 29, 2017 at 10:30 am

Online advertising is one of the fastest growing areas of the web. As marketing companies race to maximize the potential of their ongoing campaigns, these new opportunities have spurred on advisory bodies like The Federal Trade Commission (FTC) who have created new ground rules…