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The best ecommerce website builder is Wix, providing users with an intuitive yet highly customizable online store building interface. It handles everything, including store creation, email marketing, and inventory management. Plus, Wix comes with expert 24/7 support, so you can get some guidance on how to build an online store the right way.
There are lots of ecommerce website builders out there that can help you sell online, though, and each one offers different features, functionalities, and price points that are aimed at specific businesses. Subsequently, you’ll want to make sure you find the right one.
Luckily, in this guide, we’ve done the heavy lifting for you by researching these platforms and providing some helpful insight into which ecommerce website builders are best for specific businesses.
| Price The most affordable plan that offers ecommerce functionality. | Staff accounts | Products | Multi-currency display | App market | POS compatibility | Checkout customization | Multi-location inventory | ||
|---|---|---|---|---|---|---|---|---|---|
| BEST OVERALL  |  |  |  |  | |||||
| Up to 15 | Unlimited | Up to 15 | 1 | 1 | |||||
| 50,000 | Unlimited | Unlimited | 1,000 | Unlimited | |||||
| 35+ | 100+ | 130+ | 75+ | 50+ | |||||
| | | | | | |||||
| Add-on | Square integration | | | | |||||
| | | | | | |||||
| | Add-on | | | |
Top Ecommerce Website Builders
We put each ecommerce website builder through rigorous testing and an analysis program to cut the wheat from the chaff. Based on our thorough tests, these are our favorite ecommerce website builders:
- Wix – Best for smaller ecommerce ventures
- Squarespace – Best for marketing features
- Shopify – Best for larger ecommerce businesses
- Hostinger – Best for local businesses
- GoDaddy – Best value for money
1. Wix – Best for Smaller Ecommerce Ventures
Wix is the best website builder for ecommerce, because it’s the best website builder period. It offers more general website functionality than any of the other builders in our research, and it’s not even remotely close. It checks all the boxes, from SEO guidance to email marketing features, as well as one of the largest libraries of third-party integrations.
Wix is missing some key sales features, though, which could be a dealbreaker for larger ecommerce operations. The lack of inventory management features and the high processing fees can be an impediment to success for some, but its overall ecommerce functionality, combined with its robust website creation tools, still makes it the best option for smaller businesses looking to sell online.
Pros
- Customizable AI chatbot builder
- Email marketing that matches site theme
- 24/7 expert support across all parts of site creation platform
- AI image generator and advanced editing tools
Cons
- Expensive processing fees compared to other builders
- Vast design functionality is intimidating for beginners
- Inability to change site theme after publishing
- AI can be repetitive and inaccurate
- Free version available
- Light: $17/month
- Core: $29/month
- Business: $36/month
- Business Elite: $159/month
- Free domain with 1-yr contract
Wix’s key ecommerce features
- Payment integrations: In addition to Wix Payments, the ecommerce website builder integrates with 80+ third party payment options, including Stripe, PayPal, Apple Pay, and Google Pay.
- Mobile functionality: The Wix Owner App allows users to fully access their online store, including managing inventory, communicating with customers, and tracking sales data.
- Native app builder: Much like popular vibe coding platforms, Wix provides users with a built-in app builder that can help your online store cater specifically to mobile buyers.
- Back-in-stock notifications: Wix allows users to create back-in-stock alerts for customers on the waitlist for certain products, so they can get informed as soon as they are available to buy again.
- Limited products: One major downside of Wix is that it only allows you to sell a maximum of 50,000 products, while other ecommerce website builders like Shopify allow for unlimited products.
The Wix analytics dashboard provided us with lots of information about our online store. Source: Tech.co testing
What Wix should improve
From an ecommerce standpoint, Wix isn’t ideal for larger businesses that need to sell a lot of products, because it puts a limit on the number of products you can sell at 50,000, even with the most expensive plan. If you need unlimited products, Shopify and Squarespace both offer this option.
Perhaps the most frustrating thing about Wix, though, is the inability to change templates once you’ve published your site. That means that once you select a template, which is the basic preset design theme you choose at the start of the process, you won’t be able to pop over to another template if you change your mind. This can make for a stressful pre-launch experience if you aren’t confident about your design.
We were able to easily create product variants and track their stock effectively. Source: Tech.co testing
How much does Wix ecommerce cost?
Wix pricing starts at $17 per month, but that plan does not offer ecommerce functionality. The popular website builder offers three pricing plans that allow you to build an online store, each with an increasing number of ecommerce features to improve the experience.
- Core – $29 per month
- Business – $39 per month
- Enterprise – $159 per month
Overall, Wix offers competitive pricing, although the $159 per month Business Elite plan certainly sets the bar a little high compared to other competitors on this list. Only Shopify has a more expensive plan, the $299 Advanced plan, and it offers far more sales functionality.
The $29 per month Core plan and the $39 per month Business plan, though, are fairly standard for the industry and provide a robust set of sales and website builder features for your business.
It’s worth remembering that no matter how much you pay for Wix, you’ll be limited to only 50,000 products, whereas Shopify and Squarespace offer unlimited products.
Check out our Wix pricing guide for more information
| Plan | Price paid annually The price per month you'll pay if you choose to be billed annually | Storage | Staff accounts | Ecommerce | Custom reports | Currencies | Dropshipping | |
|---|---|---|---|---|---|---|---|---|
| | | | | |||||
| 2GB | 50GB | 100GB | Unlimited | |||||
| 2 | 5 | 10 | 15 | |||||
| | | | | |||||
| | | | | |||||
| None | 1 | 6 | 11 | |||||
| None | 25 products | 250 products | 50,000 products |
2. Squarespace – Best for Marketing Features
While Squarespace is better known as a stylish website builder for beginners and artists, the platform is actually quite versatile, with more sales features than Wix, and the most website design control across our research. Most notably, Squarespace offers some of the most beautiful and customizable templates, including many for online stores.
Even if it doesn’t quite win in our Wix vs Squarespace comparison, it does offer more sales features, including unlimited products and more shipping options. On top of that, it was found to be the easiest to use website builder across our research, with users praising its straightforward navigation and helpful support tools.
Pros
- AI site builder with flexible design controls
- Easiest to use interface for beginners across research
- Customizable checkout page with branding and guest checkout
- Some of the most stylish templates in the industry
Cons
- POS system is currently exclusive to the US
- Sorting and filtering of products requires add-on
- Not ideal for larger ecommerce stores
- No inventory reports available
- Basic: $16/month
- Core: $23/month
- Plus: $39/month
- Advanced: $99/month
- No transaction fees
- 14-day Free Trial
Squarespace key ecommerce features
- Unlimited products: Squarespace offers unlimited products, services, and digital assets across all paid plans.
- Custom inventory management: Squarespace offers access to an open API for inventory, allowing you to full customize how you keep track of your products.
- Advanced shipping: Real-time shipping rates based on location and shipping carrier are available to the customer at checkout.
- POS functionality: Squarespace integrates with Square POS, so you can easily combine your online and in-person store information.
- Payment integrations: Squarespace only offers payment integrations with Stripe and PayPal, as well as its own branded Squarespace Payments service.
Squarespace lets me customize the font and color scheme of my template in a couple of clicks. Source: Tech.co testing
What Squarespace should improve
Although Squarespace offers unlimited products and inventory management, other providers do it a bit better. Shopify, for example, offers customer wishlist options and product bundles, whereas Squarespace doesn’t. Additionally, Shopify offers slightly more robust analytics, allows users to see the ROI of marketing campaigns right in the software.
Overall, Squarespace is not the best choice for managing large quantities of stock, but it is a better option for businesses selling digital items (like event tickets) rather than physical items (like handbags).
Squarespace gave me a choice between one-time purchase subscriptions and just subscriptions, and also let me choose their frequency. Source: Tech.co user testing
How much does Squarespace cost?
Squarespace is one of the few website builders that allows ecommerce functionality across all its pricing plans. There are four different options to choose from.
- Basic – $16 per month
- Core – $23 per month
- Plus – $39 per month
- Advanced – $99 per month
Squarespace is an excellent value pick, with comparatively low pricing plans with a lot of functionality. It’s also worth noting for ecommerce businesses that the Basic plan does charge a 2% transaction fee, whereas the other free charge none.
Want to know more? Read our full Squarespace for ecommerce review, or check out the pricing table below:
| Plan | Price paid annually The price per month you'll pay if you choose to be billed annually | Price paid monthly The price per month you'll pay if you choose to be billed monthly | Staff accounts | In-person credit card rates | Transaction fees | Advanced analytics | ||
|---|---|---|---|---|---|---|---|---|
| | | | | |||||
| $25/month | $36/month | $56/month | $139/month | |||||
| 2 | Unlimited | Unlimited | Unlimited | |||||
| 2.9% + 30¢ | 2.9% + 30¢ | 2.7% + 30¢ | 2.5% + 30¢ | |||||
| 2% | 0% | 0% | 0% | |||||
| | | | | |||||
| See Pricing | See Pricing | See Pricing | See Pricing |
3. Shopify – Best for Larger Ecommerce Businesses
When it comes to ecommerce functionality, Shopify is hard to beat. It offers the most sales features across our research, with robust inventory management and shipping options that are particularly well-suited for large businesses with serious ecommerce needs.
As a result, though, the cost of Shopify is a bit higher than competitors, and the interface can be a bit complicated to use. The platform also has notably less design control, with more rigid templates than Squarespace or Wix. Still, if you’re a larger business that sells and ships a lot of products, Shopify is it.
Check out our Shopify POS review for more information
Pros
- Add unlimited products with your own CSV
- Customizable member areas
- Intuitive product adding experience for beginners
- AI site builder can have you live in seconds
Cons
- Monthly fees for POS system integration
- Scheduling and booking requires add-on
- No tutorials for setup, tough for beginners
- Limited SEO settings available
- Basic Plan: $29/month
- Shopify Plan: $79/month
- Advanced Plan: $299/month
Shopify key ecommerce features
- Unlimited products: Shopify allows users to sell unlimited products in their online store across every single paid plan available.
- Staff accounts: Shopify offers additional accounts in its more expensive paid plans, including up to 15 staff members with the Advanced plan.
- POS functionality: Shopify offers a branded POS system, including card readers and full-on terminals, to help you combine online and in-person selling efforts.
- Analytics: Shopify offers robust analytics, including access 60+ reports to track your store performance and custom reporting tools available for all users.
- Design interface: Shopify is less customizable than other options on this list, with a drag-and-drop editor that can change full sections rather than every small details.
Shopify offers tons of top-tier marketing features. We found its AI-generated email marketing tool to be a great way to drum up brand awareness quickly. Source: Tech.co testing
What Shopify should improve
While our testers scored Shopify higher than Wix for user experience, Shopify definitely has a specific niche it’s going for when it comes to functionality. One person who took part in our user testing described it as the “inverse of Wix,” with a heavy emphasis on the management of inventory and sales channels integrations rather than the actual design of the site.
The biggest downside to Shopify, though, is that it’s more expensive than most other providers on this list. While its cheapest ecommerce plan weighs in at a modest $29 per month, its app library, which allows users to take advantage of basically any ecommerce feature they can think of, doesn’t come cheap either. This, combined with the lack of built-in apps available right out of the gate, means you could end up spending a lot on Shopify.
The transaction fees the provider charges when you don’t use Shopify Payments can range from 0.5% to 2%, which further adds to the lack of affordability, particularly in a marketplace where competitors like Wix and Squarespace don’t enforce any.
Check out our Wix vs Shopify guide for more information on our top two ecommerce builders.
The help assistant in Shopify provides us with step-by-step instructions to solve our issues. Source: Tech.co testing
How much does Shopify cost?
Shopify offers three different pricing plans that allow you to sell products online. The ecommerce website builder also offers a special deal for all three plans that allows you access to the platform for $1 per month for the first three months.
- Basic – $29 per month
- Grow – $79 per month
- Advanced – $299 per month
Shopify also offers a very expensive Plus plan that costs $2,300 per month for large businesses, and requires at least a one-year commitment, so you’ll be shelling out the big bucks for this very advanced plan.
Finally, it’s worth mentioning Shopify POS, which is software that can be used for in-person sales and also integrates with Shopify’s ecommerce and payments services.
Check out our Shopify POS pricing guide for details on its costs.
| Plan | Price paid annually The price per month you'll pay if you choose to be billed annually | Price paid monthly The price per month you'll pay if you choose to be billed monthly | Staff accounts | Reporting | Gift cards | Online credit card rates | In-person credit card rates | Transaction fee if not using Shopify Payments | |
|---|---|---|---|---|---|---|---|---|---|
| | | | | ||||||
| $39/month ($1 for first three months) | $105/month ($1 for first three months) | $399/month ($1 for first three months) | N/A | ||||||
| 2 | 5 | 15 | Tailored | ||||||
| Basic | Standard | Advanced | Bespoke | ||||||
| | | | | ||||||
| 2.9% + 30¢ | 2.7% + 30¢ | 2.5% + 30¢ | Bespoke | ||||||
| 2.6% + 10¢ | 2.5% + 10¢ | 2.4% + 10¢ | Bespoke | ||||||
| 2% | 1% | 0.6% | Bespoke |
4. Hostinger – Best for Low-Cost Deals
If you need to build an online store, but you don’t want to spend a lot of money, Hostinger is likely your best bet. You get access to ecommerce features for as little as $3.59 per month with our special deal, which is barely a fraction of the cost of other website builders on this list. Even at that price, it still comes with a bundle of AI features that can get your site live as fast as it is affordable.
Obviously, there are downsides. There’s no mobile app, no POS integrations, and no selling compatibility with social media platforms or sites like eBay or Amazon. It does remain one of the easiest to use website builders across our research, though, so it’s a clear choice for small online stores that are just starting off, especially because it’s the only website builder with no transaction fees.
Check out our Hostinger review for more information
Pros
- Fastest site loading across research
- No transaction fees for selling products
- Most affordable website builder with special deals
- AI site theme builder for fast website setup
Cons
- Limited booking and scheduling tools
- No integrations with eBay, Amazon, or social media
- No POS compatibility
- No mobile app to manage your store on the go
- 30-Day Money Back Guarantee
- Renewal price from $6.99/month
- Up to 10% off (deal active now)
- Standard price: $11.99/month
- Free 1 year of 1 domain included with plan
Hostinger key ecommerce features
- Transaction fees: Users pay 0% transaction fees on sales with Hostinger, which can be a huge boon when trying to keep costs low.
- PWYW functionality: Hostinger provides infrastructure in the platform to implement a Pay What You Want (PWYW) campaign for customers to encourage sales, no matter the cost.
- Custom merch: Thanks to the built-in Printful integration, you can create and sell custom products directly from one platform.
- Link in bio: Hostinger provides a handy linking tool that makes it easy to share your store on social media, websites, and other platforms.
- Limited products: Hostinger limits the number of products you can sell to 1,000, so larger online stores will need to look elsewhere.
The Hostinger Store Manager made it easy for us to run an online store, but scaling is difficult due to a lack of marketing. Source: Tech.co testing
What Hostinger should improve
While there’s a lot we like about Hostinger, the website builder is definitely missing some key functionalities that some users may consider a dealbreaker.
For starters, there are no email marketing features whatsoever. This means you’ll either have to sign up for another service to attract and retain customers, or just hope that word-of-mouth can keep you in business. There are also no advertorial marketing features, so clearly Hostinger is not made for marketing in general.
Hostinger also lacks content tools, offering notably fewer options than Wix, Shopify, and Squarespace. This means you won’t be able to present content on your site in calendars, banners, charts, or tabs, so hopefully, design isn’t at the forefront of your mind when using Hostinger. This leads some sites — especially those created by AI — to look pretty generic and unimpressive, particularly compared to the beauties created by Squarespace.
Check out our Wix vs Hostinger guide for more information
The drag-and-drop editor made it easy for us to make our site look exactly how we wanted. Source: Tech.co testing
How much does Hostinger cost?
Hostinger is quite simple in the pricing department compared to others on the list, offering only one pricing plan for ecommerce functionality that costs $13.99 per month. However, Hostinger almost perennially offers discounts on this plan, bringing the overall cost down to as low as $2.75 per month.
Obviously at this price, Hostinger is a clear choice if you’re trying to save a bit of money on your online store. Simply put, from a value standpoint, Hostinger is a solid pick, but the lack of advanced functionality is definitely a problem if you’re looking to scale.
| Plan | Price paid monthly The price per month you'll pay if you choose to be billed monthly | Domain included | Transaction fees | Ecommerce | AI content generator | |
|---|---|---|---|---|---|---|
| | | | ||||
| | | | ||||
| | | | ||||
| | | | ||||
| | | |
5. GoDaddy – Best Value for Money
GoDaddy is the definition of a middle-of-the-pack website builder for ecommerce. It doesn’t outperform any of the other options on this list in any particular category, but it’s slightly more affordable than the premium options, and it’s slightly more functional than the budget options, making it a solid value pick.
Most notably, GoDaddy offers a simple AI site builder functionality that can get your online store up and running in just a few seconds, which was its biggest pro. The cons stack up, though, including outdated templates, minimal mobile optimization, and fewer third-party integrations than other solutions.
Pros
- Built-in marketing platform
- Comprehensive mobile app for ecommerce
- Fastest setup process across research
- Customer interactions integrated into interface
Cons
- Less stylish design options
- Mobile optimization is limited
- Fewer integrations than competitors
- More difficult to use interface
- Basic plan: $9.99/month
- Premium plan: $14.99/month
- Commerce plan: $20.99/month
GoDaddy key ecommerce features
- Unlimited products: GoDaddy allows users to sell an unlimited number of products with its Commerce pricing plan.
- Email marketing: You can reach more customers thanks to its email marketing features that allow you to reach 100,000 users per month.
- POS functionality: GoDaddy offers a range of branded POS systems, including card readers and terminals, to combine your online sales with in-person selling.
- Inventory: This website builder makes sure that your inventory is up-to-date across all platforms with automated sync.
- Limited customizability: GoDaddy’s templates are more rigid, which don’t allow for the online store customizability that other builders have.
I was impressed at how much I could edit my template with GoDaddy. Source: Tech.co testing
What GoDaddy should improve
The biggest downfall of GoDaddy is the design functionality. While it has been improved recently, the overall experience is quite limited, preventing users from having a lot of control over how their website actually looks, namely, lacking the ability to customize checkout pages for online stores, which is available with Wix and Squarespace. This is especially true of the AI-generated sites, which admittedly save you a lot of time, but definitely turn out a bit generic-looking.
Another downfall of GoDaddy is related to security. For fraud detection, GoDaddy doesn’t just help users detect it, but rather relies on customers to report the fraud to combat the problem. Essentially, the strategy is reactive rather than proactive, which means the impact of fraud could be much worse for your business.
Check out our GoDaddy vs Wix guide for more information
GoDaddy’s AI builder asks you to fill in information about your website before creating a customizable mock-up based on your requirements. Source: Tech.co testing
How much does GoDaddy cost?
GoDaddy offers only one pricing plan that has ecommerce functionality. Appropriately named the Commerce plan, it costs $23.99 per month, which is decidedly lower than other options on this list. Wix, for example, costs at least $27 per month for just basic ecommerce functionality.
GoDaddy offers a Basic plan for only $9.99 per month, but there’s no ecommerce functionality at all, so moving on.
| Plan | Price paid annually The price per month you'll pay if you choose to be billed annually | SEO | Ecommerce | Social media integration | |
|---|---|---|---|---|---|
| | | | |||
| | | | |||
| | | | |||
| | | |
Buying Guide 2025: Ecommerce Website Builders
With so many high-quality ecommerce website builders on the market, choosing the right one for your business isn’t always an easy task. To make the buying process a little less daunting, below we list some important factors to consider before you make your final call.
How to choose an ecommerce store builder
We’ve ranked the top website builders for online stores based on their overall potential, but the right solution for you will depend on a variety of factors. We list some important considerations below:
- What type of business do you run? Different ecommerce builders have different specialisms. For example, if you’re selling products, you’d be better off going for a platform that prioritizes stock management like BigCommerce.
- How big is your budget? There’s no point opting for an ecommerce builder you can’t afford. Therefore, choosing a solution that complements your budget is a must, with prices ranging from $20 to $300 per month.
- Are you an omnichannel seller? If you sell goods in-store as well as in-store, you should be looking for ecommerce builders that integrate with POSs like Square Online, Shopify, or Squarespace.
- Which online channels will you sell through? Not all ecommerce builders integrate with social channels, so if you want to sell goods through platforms like Facebook or Instagram, you should check if they offer this capacity first.
- How much design experience do you have? If you’re a beginner, choosing an ecommerce builder with a shallow learning curve and user-friendly design functions, like drag and drop builders, is a must.
Which is the easiest ecommerce website builder to use?
If you’re already intimidated at the thought of using a website builder, you might be in the market for an easy-to-use website building option rather than a functionality-robust tool. Fortunately, we’ve done the research and found that Squarespace is the easiest website builder to use.
The simple drag-and-drop functionality allows beginners to fully customize the site, and the ability to change templates after it has gone live makes it that much better than Wix.
How Much Does It Cost to Build an Online Store?
Broadly speaking, the cheapest ecommerce plans from Wix and Squarespace will cost you between $20-$30 per month. Wix’s ecommerce plans, for example, range from $27 per month for the Core plan, to $159 per month for the Business Elite plan.
Meanwhile, Shopify’s cheapest plan is $29 per month, giving you access to a serious ecommerce experience. However, its other plans cost $79 per month and $299 per month, which are a bit expensive, but you get what you pay for with the most comprehensive ecommerce website builder available.
The top tier plans are designed for established ecommerce stores, with complexities that require the extra features and profit margins that can accommodate the higher cost, so there’s no need to worry about these high prices if you’re just starting out.
Check out our website builder pricing guide for more information
We take our impartial research and analysis seriously, so you can have complete confidence that we're giving you the clearest, most useful product recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established tools in the market, we put them through their paces with hands-on testing to see their real strengths and weaknesses. In this case, we put 16 website builder products to the test across 398 areas of investigation.
Based on years of market and user needs research, we've established a website builder testing methodology that scores each product in six core categories of investigation and 33 subcategories; this covers everything from customer feedback to design, ease of use, and more.
Our main testing categories for website builders are:
- Website features: The capabilities and functionalities offered by a website builder, e.g. blog functionality, SEO capability, and marketing capacity.
- Design functionality: The aesthetic appeal and visual layout of a website created using a website builder. It encompasses aspects such as page templates and customizable themes.
- Customer satisfaction: External customer opinion. This is the feedback and ratings given by customers who have used a particular website builder – the market position and reputation a website builder holds.
- User experience: How user-friendly and intuitive a website builder is for people with varying levels of technical expertise.
- Value for money: The balance between the cost of a website builder and the benefits it provides. It considers factors such as pricing plans, subscription models, and available features.
- Help and support: The assistance and resources available to users when they encounter issues or need guidance while using a website builder.
When it comes to calculating a product's final score, not all testing areas are weighted evenly, as we know some aspects matter more to our readers than others, which are simply “nice to have.” After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.
At Tech.co, we have a number of full-time in-house researchers, who re-run this testing process regularly, to ensure our results remain reflective of the present day.
Next Steps to Create an Ecommerce Site
These are the top website builders for online stores, but how do you actually go about creating one? We’re going to run through all the things you should consider before, during, and after the creation of your site.
- Pick the right software – This is crucial because, if you don’t get this right, your business might never reach its potential. We advise comparing all the available providers, but would recommend Shopify if you’re after a fully-featured website with the ability to sell products.
- Use the trial – Once you’ve picked your software, you should always try it out before committing to it. Most ecommerce builders will give you a free trial period, which normally last for a few weeks.
- Prepare – If you’re already running a business, it’s worth checking whether the software you’re going to use can work with the existing payment systems and accounting software you currently use. Some platforms encourage you to use their own payment systems, for example.
- Get people to try it – Ask friends, family, or even random people to use your store and gather their feedback. After all, when a customer navigates to your online store to buy your products, you should at least make sure they can use your website.
- Optimize – Don’t sit still; make sure you use the reporting tools offered by your ecommerce builder to improve different aspects of your site.
Alternatively, you can take our website builder quiz, and you’ll be linked with ecommerce website builders that fit your particular needs.
Verdict: What Is the Best Ecommerce Website Builder?
Wix is the best website builder for ecommerce, with a vast selection of templates that are second to none, as well as a large feature catalog and easy to use interface. It’s a great choice for smaller businesses and beginners, as it offers robust AI tools to create a website in response to just a few simple questions.
Shopify is another good option, offering an unmatched catalog of sales features and solid design functionality. It’s ideal for larger businesses because it provides robust inventory management and reporting tools that can help you grow your business.
For more information on both of these providers, including their various features and price points, check out our free website comparison tool today.
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