May 24, 2017
It’s time to hire a digital agency that can help with your marketing strategy. How can you determine whether an agency is the real deal or not? Are the people you’re placing your faith in professionals or novices, are they trustworthy or not? Here are a few tips to help you make the right decision.
The first thing you need to check out is their website. Does it impress you? Some agency staff may argue they’re so busy working on their clients, they can’t find the time – this is nonsense. The only reason a serious agency would neglect their own site is because they don’t care enough.
An agency’s site is the perfect opportunity to display their design, copy and content skills to anyone interested in them and if they’re that lazy about marketing their own services then you can’t expect them to be any better in regards to marketing yours.
Talk with Their Past and Present Clients
If their site is satisfactory, you need to navigate your way to the page they’re showing off the work they’ve done, or the clients they have. Contact their clients, most of them will be ex-clients, find out why they’re ex-clients. If someone has had a bad experience with an agency, they’ll be more than happy to tell you about it. If you speak to someone who has had a bad experience with an agency, move on, there’s plenty more out there to choose from.
Research the Individuals
Find out what you can about the individuals working for that agency. Agencies like to give the impression that when you hire them, you’re hiring a whole group of people to work for you, when in reality, you’re hiring one or two individuals that work there.
Find out who these people are, check out their LinkedIn profile, are they claiming to be a top SEO? Check to see if they’ve spoken or are speaking at any SEO conferences. Do they post on Quora? If they’re as good as they say they are, they’ll have gained some notoriety within their industry.
Focus on Your Needs
Finally, carefully analyze their pitch. If their site looks nice, their clients aren’t complaining to you and you think the people that work there seem experienced then ask them what they can do for you. They’ll pitch to you or send a proposal and it’s important to look at the following:
- Bespoke solutions
- An understanding of your business
It’s very easy for an agency to provide cookie cutter solutions for clients, to create one formula that “generally works” and use that across the board. When you hear back from a prospective agency, look for signs they’ve researched your business, come up with well-thought out ideas and solutions and provide ways to implement them , then based on that research they’ve come up with ideas and ways to implement those ideas. If you receive anything less than that, forget them.
It’s a buyer’s market and there are plenty of conscientious people that want to the best job they possibly can.
Learn more about digital marketing strategies at Tech.Co
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