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How to Delete Facebook and Why It Won’t Matter

In a world already skeptical of cyber attacks, data breaches, and stolen personal information, Facebook really dropped the ball. And now, it’s dropping customers, with users worldwide considering deleting their Facebook accounts for good. If you somehow hadn’t heard, …

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Why Influencer Marketing Still Works

Internet influencers — and the business model they rely on — sprang into existence alongside society’s growing dependence on social media platforms. But throughout 2017, we’ve seen plenty of pushback on the social platform model: Users may not trust it, tech …

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Did Facebook Just Destroy Micro-Influencer Marketing?

Some 47 percent of those between 13 and 34 say they’ve bought something that an online celebrity has spoken about or recommended. As a result, 48 percent of marketers plan to increase their influencer marketing spend this year. And when Facebook cited those two facts…