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How Much Does Facebook Know About You? Three Tools to Find Out

By | Mar 22, 2018 at 1:00 am

For years, millions of us have shrugged off nagging privacy concerns about Facebook’s use of our data. Now, with Facebook at the heart of a colossal data-mining process conducted by political-strategy company Cambridge Analytica, those days are abruptly behind us. Your likes, your interests,…

Facebook

How Many Messenger Video Chats Did We Make in 2017? Oh, Just 17B.

By | Dec 17, 2017 at 12:45 pm

While the year 2016 will likely go down in history for plenty of more important things, it was also the year of the pivot to video. LinkedIn and Tumblr announced their pivots, and at one point even GoPro was planning to launch 32 TV…

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NYC

How Facebook Watch Helps Businesses Find a New Audience

By | Dec 14, 2017 at 6:30 pm

Social TV isn’t a new concept. One could argue it’s existed since the dawn of television and the family sitting together in the living room around the one TV to take in the latest episode of I Love Lucy.  But in the 21st century,…

Facebook

Why Influencer Marketing Still Works

By | Nov 14, 2017 at 2:30 pm

Internet influencers — and the business model they rely on — sprang into existence alongside society’s growing dependence on social media platforms. But throughout 2017, we’ve seen plenty of pushback on the social platform model: Users may not trust it, tech experts are unilaterally…

Facebook

How Facebook Is (Still) Betting Big on Virtual Reality

By | Nov 13, 2017 at 3:50 pm

Facebook bought Oculus for $2 billion in 2014, signalling just how large a bet they were willing to place on the importance of VR in the future. But the tech community has been trumpeting the problems VR needs to fix and how it’s about…

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Facebook

Palo Alto

Facebook Just Bought tbh, an App for Teens You’ve Never Heard of Because You’re Old

By | Oct 17, 2017 at 2:30 pm

Haven’t felt the sands of time slipping through your fingers yet today? Facebook just shelled out to acquire an app for teens that didn’t even exist last July. tbh, an annoymous messaging app for teens, debuted in August, and has earned 5 million downloads and…

Facebook

The 14 Ways to Boost Your Facebook Page Engagement

By | Sep 22, 2017 at 10:50 am

Starting a Facebook page is simple. But growing it, for many marketers, seems nearly impossible. Facebook has stopped prioritizing total Facebook page engagement in order to focus on retaining easily-distracted users, and the end result is stagnant pages for publishers everywhere. As a matter…

Facebook

Palo Alto

Mark Zuckerberg Announces Plans to Maintain Election Integrity

By | Sep 21, 2017 at 4:20 pm

Fake Facebook accounts have been marked as one of the inputs that has impacted elections here and around the world. Mark Zuckerberg, founder and CEO of Facebook, came back from paternal leave and announced what Facebook will be doing in the coming year to…

Facebook

Palo Alto

Get Ready to Pitch Your Startup on New Facebook Watch Show

By | Aug 31, 2017 at 9:20 am

The idea of a show that allows entrepreneurs to pitch their business ideas for a shot at winning the investment they need isn’t new: We’ve seen plenty of them, from Shark Tank to the podcast show The Pitch. Why? Because they rock. I’m happy…

Facebook

San Francisco

Did Facebook Just Destroy Micro-Influencer Marketing?

By | Aug 25, 2017 at 9:20 am

Some 47 percent of those between 13 and 34 say they’ve bought something that an online celebrity has spoken about or recommended. As a result, 48 percent of marketers plan to increase their influencer marketing spend this year. And when Facebook cited those two facts…

Facebook

DC

Super Ideological Senators Get More Facebook Followers Than Moderates

By | Aug 23, 2017 at 2:30 pm

Today, in news we kinda already knew: Pew Research has uncovered data indicating that those with a strong ideology will gain more Facebook followers than those with moderate positions. Yep, being reasonable on the internet will make you way more invisible. The Data You’ll…

Facebook

Facebook Has Taken Another Step Towards Combatting Fake News

By | Aug 23, 2017 at 10:50 am

There’s no denying that fake news has become a problem in today’s society. Whether it’s affecting the election or just generally mucking up your newsfeed, misinformation has begun to spread like wildfire in the digital age. Social media, in all its popular glory, has…

Facebook

Palo Alto

Today, Facebook Launches Watch to See If It Can Become TV

By | Aug 10, 2017 at 10:50 am

Facebook just launched its spread of original TV shows today alongside a new video platform called Watch. Why, yes, today is also Snap, Inc.’s earnings day, why do you ask? Here’s the lowdown on what this means for the average Facebook user, as well…

Facebook

Facebook Video Chat Device Will Be Its First Major Hardware Project

By | Aug 1, 2017 at 3:50 pm

At this point, it’s hard to deny that Facebook has changed the world. From connecting friends across the planet to providing for its employees, the social media company turned tech giant has experimented with everything under the sun. However, Facebook hasn’t done a lot…