Opinion/Analysis

San Francisco

For Some Startups, Skipping VC Money Preserves What Really Matters

By | Jul 27, 2017 at 10:50 am

Plenty of startups will tell you that bigger equals better. It’s easy to get into an IPO-measuring contest. That’s why we care about unicorns, and after they got old, decacorns. No even blinks when they hear 2017 venture activity has already passed up $21.78…

Opinion/Analysis

The New Marketing Trend: Exploring Offline Verticals With Online Brands

By | Jun 29, 2017 at 10:30 am

Once upon a time, every offline brand tried its best to ignore the internet. Then every brand tried to get onto the internet, with wildly varying levels of success. Today, that process is reversing: Online brands that used to ignore the offline world are…

Opinion/Analysis

Why Marketers Will Never Love Tumblr

By | Jun 19, 2017 at 9:20 am

When it comes to social media networks, Tumblr is a surprisingly powerful force. The dress, a viral star of 2015, first showed up on Tumblr. One Tumblr meme about a photo of Rihanna and Lupita Nyong’o went so viral it’s turning into a movie….

Opinion/Analysis

San Francisco

The Podcast Industry Just Saw a Tectonic Shift in Analytics

By | Jun 14, 2017 at 2:30 pm

Late last week, during Apple’s Friday WWDC talk covering their podcast sector, a seemingly unassuming tweak was announced. Yet it’s perhaps the biggest revelation the podcast world has ever seen. Apple is making in-episode analytics available to podcasters on its platform. Since Apple’s podcast…

Internet of Things

The Success of the Chatbot Lawyer Shows What the IoT Gets Wrong

By | Jun 8, 2017 at 1:30 pm

Ever heard of the Chatbot Lawyer? It’s a web app designed to talk to you in order to pick up the information it needs to generate your own personal parking ticket appeal. And it works, as Tech.Co reported last year: “Stanford University student Joshua Browder…

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Opinion/Analysis

Seattle

Here’s Why Every Streaming Service Should Be Worried About Amazon

By | Jun 5, 2017 at 2:30 pm

In the video streaming service battles, Netflix is head and shoulders above everyone else. Time spent on the service is up 669 percent since 2010. Not only do they account for a full third of the internet traffic in North America, but they’re projected to pass…

Opinion/Analysis

Should We Really Be Measuring CEO Likability?

By | May 31, 2017 at 2:20 pm

Last week, tech publications and startup news sites were all asking the same thing: how much do you like your boss? The questions were spurred by the inaugural 2017 Owler Top Rated CEO Awards, which scored CEOs based on how much people like them. By…

Education

Are Apprenticeships a Better Path to Tech Jobs?

By | May 22, 2017 at 4:30 pm

LinkedIn is launching their REACH apprenticeship program. Salesforce’s Marc Benioff recently proposed an apprenticeship program to President Trump, a noted fan of apprentices. Now Ryan Carson, CEO of online coding school Treehouse, has just announced another apprentice program, Techdegree, aimed at helping to fill a…

Opinion/Analysis

Here’s Why Startups Need to Care About the FCC’s Net Neutrality Vote

By | May 18, 2017 at 11:40 am

In 2015, scores of protestors took to the streets in an effort to adamantly and decisively defend net neutrality. Millions of tech enthusiasts, startup founders, and regular ol’ fans of the internet made their voice heard, which led to Obama’s monumental move to protect…

Opinion/Analysis

3 Reasons Software Abandonment Should Scare Business Owners

By | May 13, 2017 at 10:30 am

Many business owners are drawn to the idea of a new software that promises to solve all their problems. In an endless quest to find a competitive edge by increasing efficiency, companies are constantly signing up for and trying new software products. The issue…

Opinion/Analysis

Why the “Netflix of Podcasts” Is the Biggest Media Battleground of 2017

By | May 5, 2017 at 4:30 pm

When it comes to creating Netflix-style models for media, no one touches the namesake video streaming service Netflix itself. But everyone wants to. The most notable failure, a “Netflix of books” model, proved that the audience needs to be invested in consuming a set…

Opinion/Analysis

For Any New Startup, 2017 Is the Year of Audience

By | Apr 27, 2017 at 4:30 pm

Audience has always been important to a new startup. After all, a product or service can be amazing, but it’s useless with an audience to beta-test it and get the word out. Pivoting is great, but you need an audience in order to do…

Opinion/Analysis

Internet Privacy Concerns Just Reached an All-Time High

By | Apr 19, 2017 at 2:20 pm

Internet privacy has been a top concern for nearly a decade. Over the last couple of years, a number of new developments have heightened their fears. Edward Snowden’s revelation that the NSA was spying on American citizens and a series of high-profile security breaches…

Opinion/Analysis

6 Ways Artificial Intelligence Will Bolster Sales in the Near Future

By | Apr 18, 2017 at 7:00 pm

Despite being in development for decades, artificial intelligence (AI) has made leaps and bounds in the past several years, largely thanks to the availability of mass amounts of data and cheap computing power. While data is a good thing for sales, processing it without…