Marketing & Social Media

Why Some of the Oldest Internet Tech is Still Reliable

By | Nov 3, 2017 at 5:00 pm

Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the…

Diversity

Maine

How the Maine Tech Ecosystem Nurtures Female Entrepreneurship

By | Oct 30, 2017 at 8:30 am

According to a 2015 Pew Research Center survey, 43 percent of Americans believe that women in executive business positions are held to higher standards than men. The same percentage of respondents believe that people and companies in the United States aren’t prepared to hire…

Opinion/Analysis

Are Virtual and Mixed Reality Experiences Good for Children?

By | Oct 27, 2017 at 5:00 pm

This year’s animated sequel Smurfs: The Lost Village was hardly groundbreaking, but its marketing campaign was revolutionary. To promote the movie, Sony created a mixed reality experience using the Microsoft HoloLens which generated life-sized Smurfs who interacted with the player’s environment. This campaign is…

Opinion/Analysis

Boise

How Technology Can Preserve Democracy

By | Oct 17, 2017 at 5:00 pm

We live in strange times indeed. With reports of electronic meddling by foreign actors in the 2016 elections, recurrent cries of “fake news,” and actual online misinformation campaigns, it’s become apparent that technology has had widespread effect on democracy in the US. In fact,…

Opinion/Analysis

The Downside of the Internet of Things

By | Oct 13, 2017 at 7:15 am

Smart technology is gaining ground and shifting into many areas of our lives. Just frrom 2014 to now, we have sprinkler systems that gauge the weather and determine, on their own, whether or not our lawns need to be watered or not, and a…

Dev & Design

How DIY Design Platforms Impact the Creative Industry

By | Sep 21, 2017 at 6:30 pm

For the past decade or so, graphic designers have been in high demand. Virtually every company in every industry has had need for some kind of digital marketing, and with skill-intensive programs being the only way to create professional collateral, the burden was on…

Opinion/Analysis

Millennials Aren’t Killing Industries. We’re Just Broke and Your Business Sucks

By | Sep 19, 2017 at 11:30 am

A popular trend has emerged in the business world; a trend that, in all its poorly thought-out glory, throws an entire generation under the bus for the ineptitude of failing industries. From napkins and cereal to big banks and homeownership, Millennials have apparently lain…

Opinion/Analysis

San Francisco

How Ride Sharing Impacts the Auto Industry

By | Sep 18, 2017 at 12:25 pm

Is private car ownership about to go the way of horse ownership? According to analyst Stanford economist Tony Seba and tech investor James Arbib, the answer is: sooner than you think. Seba and Arbib predict that car ownership will fall 80 percent by 2030, reducing the number…

Opinion/Analysis

NYC

Why Brain-Machine Interfaces Are the Future of Tech Gadgets

By | Sep 15, 2017 at 12:20 pm

Two types of cutting edge tech have made a bit of a splash over the past few years, while collecting their fair share of criticism: Wearables and Apple’s wireless AirPods. Both are seen as useful, but largely optional (unless you’re at risk for a…

Opinion/Analysis

Why Social Video Platforms Might Have a Quality Problem

By | Sep 12, 2017 at 10:50 am

Every major social media platform loves video, and most of the minor ones do, too. They’re even catching up to TV at a fast clip. The reason: Ad revenue goes way farther in video. At this point, the internet’s pivot to video is so…

books

How Digital Literacy Platforms Can Help Combat Illiteracy

By | Sep 11, 2017 at 8:30 am

I’ll never forget walking into my first public library. It was the library next door to the church where I attended Sunday school and would eventually attend kindergarten. Upon first entering the section filled with children’s books, I gasped aloud. The sheer number of…

Opinion/Analysis

Should Startups Seek Venture Capital or Borrow From Banks?

By | Sep 8, 2017 at 5:00 pm

The early stages of a startup are delicate, and the single largest destabilizing factor tends to be money. Even with a brilliant idea and hardworking team, a lack of funding can capsize small companies quickly. Crafty business owners looking to keep the momentum rolling…

Opinion/Analysis

DC

Equifax, You Had One Job

By | Sep 8, 2017 at 1:30 pm

Social security numbers, drivers licenses, and the kitchen sink have all been compromised in one of the biggest hacks of personal information to Equifax. Customers generally found out through the media that Equifax’s breach was detected July 29, 2017 and impacted approximately 143 million…

Marketing & Social Media

How Live Streaming Can Benefit Your Brand

By | Aug 26, 2017 at 12:45 pm

In recent years, the romance between live streaming and social media is getting stronger day after day. It is noteworthy that most of the major social media sites are gradually incorporating live streaming into their networks. This raises the important question: is live streaming…