September 12, 2018
Customer relationship management, or CRM, is a big buzzword these days. But, it’s actually a very old and valued idea. In short, CRM software lets you manage and analyze customer data at scale. Used smartly, CRM software helps you to understand the needs and asks of your customers, and better serves those customers in a way that makes your business more effective. Good CRM software will make all of this feel effortless.
Powerful cloud-based CRM software can do all the tracking to let you monitor key customer data points. This can include purchase history, contact information, upcoming important dates, new sales opportunities, and even a client communication history. It’s a fantastic way for businesses to manage a current client’s requirements, track new client leads, and get your team focused on serving your customers.
CRM software is a very useful tool, but it’s trickier than investing in an email service or office productivity suite. Unlike those more standardized applications, there is no way that a generic piece of CRM software could fit every business’ needs. Each company has specific demands that won’t apply to others. But one thing is in common across all businesses, and that’s the simple fact that bad customer service can translate to a fortune in lost income.
What works for selling photocopiers in New York City is going to be different from what a caterer in Colorado needs to stay on top of their business. That’s why a solid piece of CRM software must be good at tracking data, but also flexible enough to be tailored to the requirements of a particular industry or business.
Before you buy, let’s take a look at what CRM software is, and what it can do to help you manage and grow your business.
In This Guide:
- What Does CRM Stand For?
- What Is Customer Relationship Management?
- CRM For Small Business
- Best CRM Software to Choose
- Should You Use Free CRM Software?
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