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Let’s cut to the chase: the best simple CRM is Freshsales Suite because the setup process is really quick and simple, while the interface itself is more intuitive than the other providers we’ve tested. Zoho CRM also scored very highly for usability thanks to its workflows and onboarding tools.
When choosing a CRM for your business, finding a system that is easy to set up, intuitive, and doesn’t require hours of training is the ideal. However, with plenty of options on the market, it is also important to consider factors such as pricing, customer support, and customizability based on the individual needs and objectives of your business.
We’ve rounded up the best simple CRMs to get your business optimizing every stage of the customer journey. Whether you’re a freelancer managing client relationships or a retail business tracking customer purchases, these simple CRMs should help manage your workflow without the steep learning curve.
Simple CRM Providers Compared
Below are some further details on the best simple CRM systems’ key features and pricing, and under the table, you’ll find more in-depth reviews for each provider.
Starting price | Most expensive plan | Pros | Cons | Free plan | Free trial | Get started Click to get started and compare prices for your business | ||
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BEST OVERALL CRM | ||||||||
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21 days | 30 days | 14 days | 14 days | Unlimited | ||||
Try Freshsales | Try Zoho CRM | Try Pipedrive | Try monday CRM | Try HubSpot |
All info on this page cites Tech.co’s own independent research, based on hundreds of hours of testing across a range of services relevant to CRM users. Jump to our methodology section to find out more about how we research CRM software.
Market Summary
Not every CRM system is easy to learn or to use. Luckily, there are a few areas you can look to when trying to find one that keeps things simple.
Freshsales is a great example of a CRM that does everything right: The interface makes sense and loads quickly, the setup process is straightforward, the marketing tools are comprehensive, and the high-quality customer service can answer any questions. The provider has some limits, though. Marketing contacts are capped at 1,000 across all paid plans, and you won’t have a lot of social media integrations.
Other options include Zoho CRM, which does have great social media features on top of simple onboarding, great support, and low costs. Pipedrive is a great “premium” CRM, since it’s both easy to use and has high-level functionality that includes plenty of automations and notifications, as well as chatbot creation.

Reviewing 5 Simple CRM Systems
A simple CRM system may seem basic, but just because it’s simple doesn’t mean it’s not powerful. These tools can supercharge your productivity, analytical power, and connectivity for boosted sales, marketing, and customer service. Ultimately, an easy CRM system could transform your business’s growth.
Tech.co has independently researched and tested all the market-leading CRM software so you can trust that these really are the simplest CRM systems to use. Don’t believe us? You can always start with a free trial to see for yourself, risk-free. Below are the best simple CRM systems for easy setup and ongoing use from day one.
The best simple CRM Systems are:
- Freshsales Suite – Simplest CRM to use
- Zoho CRM – Best CRM for simple onboarding
- Pipedrive – Best for easy setup process
- monday CRM – Best for simple analytics
- HubSpot CRM – Best for growing businesses
1. Freshsales Suite – Best for Ease of Use
Pricing From: $9 per user, per month
Freshsales Suite was built to be a CRM for small businesses, and it’s at the top spot for all the ease of use that comes with that goal. With it, you’ll get speedy uploads and a clean interface, plus a fast setup and great marketing tools to keep your business growing.
It all adds up: Our researchers gave Freshsales a high 4.7/5 usability score on our last round of testing due to its simple interface and useful customization options, matching or beating every other CRM we tested.

Pros
- 21-day free trial
- Fast data imports for simple, speedy setup process
- Extensive reporting functionality with customizable dashboards
- Time tracking features to manage team productivity
Cons
- Fewer custom field options than competitors
- Only offers Facebook and Instagram social media integrations
- Capped at 1,000 marketing actions, so larger businesses will be limited
Freshsales Suite overview
Freshales Suite will guide you through the entire setup process, which includes importing data, making email connections, and adding users. Freshsales’s clear signposting means the process is incredibly easy.
There are also a number of time-saving aspects to Freshsales’ offering, including a vast library of ready-made dashboards that you can use if you don’t want to build your own. Integrating with email apps such as Gmail during the setup process is also straightforward. In our testing, we found the ability to import contacts across a variety of sources, including other CRM platforms such as Salesforce, to be extremely beneficial for email marketing and communication. These perks make Freshsales a great option for users wanting to get set up with a platform quickly.
The ease of use does come with some limitations, though. Our tests found that some specific functionality for particular businesses, like gyms, is a bit restricted. However, if you’re just looking to manage simple CRM processes like consumer tracking or lead generation, the platform will be straightforward to navigate.
What's New in Freshsales?
- Deal Collaboration – Freshsales users can now tag team members on essential records, helping them to improve collaboration by staying on the same page as their colleagues. (April, 2025)
- LinkedIn Sales Navigator – Freshsales integration with LinkedIn’s Sales Navigator lets sales professionals access LinkedIn’s treasure trove of data, helping to enrich lead profiling and personalize outreach as a result. (April, 2025)
Who should use Freshsales Suite
Best For: Teams wanting to prioritize both sales and marketing
Many CRMs provide either sales, marketing, or customer service functionality, with it costing extra to branch out to more than one at a time. Freshsales Suite, on the other hand, is a dedicated sales and marketing platform, so you can utilize both without it costing too much.
Subsequently, Freshsales Suite is ideal for businesses that need both sales and marketing features all rolled into one. You get marketing tools such as landing pages, visual email builders, and conversion rate optimization help, as well as sales features such as contact lifecycle status, automated sales notifications, and automatically assigned leads. When we tested the platform, we particularly enjoyed how easy and quick it was to set up and schedule email campaigns as part of a marketing strategy.
In fact, it’s one of the best sales management software options, according to our test results.
Beyond that, Freshsales Suite was the easiest CRM to use in our research, so the best time to use it is when you’re a newbie to CRM software who still needs sales and marketing tools to help your business.

When I used the Freshsales interface, I was impressed by how easy it was to track contacts through the customizable dashboard. Image: Tech.co’s testing process
The interface feature we particularly enjoyed during our testing was how easy it was to navigate and use.
Freshsales has an AI feature called “Freddy AI”, which will analyze your contact list and provide you with useful insights, as well as automated lead scores (as shown above). This is quite a unique feature and certainly sets Freshsales apart from some of the other providers featured in this article.
Check out our guide to using AI with CRM to learn more.
Freshsales Suite pricing
Freshsales has three pricing plans. All of the plans’ user limits are based on the number of licenses you obtain, but there’s no limit on the number of contacts you can have in your database. Freshsales will, however, limit the number of marketing actions you can perform every month.
Plan | Price Billed annually | Users | Storage | Email marketing | Omnichannel features | |
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BEST FOR SMB | ||||||
$9/user/month | $39/user/month | $59/user/month | ||||
3 | Unlimited | Unlimited | Unlimited | |||
None | 2 GB | 5 GB per user | 100 GB per user | |||
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2. Zoho CRM – Best for easy CRM onboarding
Pricing From: $14 per user, per month
Zoho CRM manages to offer plans at cheaper price points than its closest competitors, while at the same time providing a more user-friendly and feature-rich experience. Plus, it’ll integrate with Zoho’s suite of other useful business products, which is great news if you already use them. For instance, if you’re interested in unlocking the benefits of CRM and VoIP, Zoho users can integrate with Zoho Phonebridge.

Pros
- 15-day free trial
- Includes sales and marketing functionality available in free plan
- Highly customizable dashboards and fields across platform
- Integrate with other Zoho services or the vast app library
Cons
- No spam prevention on web forms
- Onboarding assistance for your team costs extra
- Team management functionality lacks with limited storage space
Zoho CRM overview
Zoho CRM was pretty close to taking the top spot for the easiest CRM to use, and our research actually found that it’s the best option for small businesses, given its low price and large feature catalog. Plus, it has a great free plan, which is always a boon for any small business on a budget.
After testing out Zoho CRM we were impressed with its great usability and clearly signposted features. However, it wasn’t quite as easy to navigate as Freshsales due to longer upload times and fewer onboarding details. It comes with a larger feature catalog than you’ll find with Freshsales, too, which will be ideal for businesses with complex CRM needs, but could overwhelm smaller businesses.
Zoho CRM provides an onboarding tour, which gives you a great indication of where you currently are in the process. We found that the ‘CRM checklist’ gave us a great introduction in our tests, and thought it would be particularly beneficial for people who have never used the software before. However, it isn’t as detailed or extensive as Freshsales Suite, and it took slightly longer to upload data (although it was much quicker than providers such as HubSpot).
There are some other nice touches, too, such as social media workflows, within which you can automatically add a lead to a database based on their interaction with your social media account.
What's New in Zoho CRM?
Zoho CRM has recently rolled out a robust set of new updates to its software, so you can expect a range of new features as of April 2025. Here are some of the features that have stood out for us, and could be beneficial to your business:
- WhatsApp for Business Updates: You will be able to create message templates and associate them with automated actions within the software, including sending them to customers directly. There are also options for threaded replies and audio previews.
- Line integration: The popular messaging platform Line is now available through Zoho CRM, so users can now connect their business accounts and manage conversations with prospects and customers, including by sharing attachments.
- Enhancements to Configure, Price, Quote (CPQ) solution: For sales-focused teams, Zoho CRM’s improved CPQ includes updates to its Guided Selling feature, which allows you to set up a guided selling flow to help manage sales operations within your business.
- Stronger integration with the Microsoft Ecosystem: This includes Microsoft Teams Phone, allowing users to call prospects and customers, and Microsoft Teams Online Meeting, where you can plan, schedule, invite, and initiate online meetings, all through Zoho CRM.
For a full rundown of all the latest updates on Zoho CRM, check out its official blog post.
Who should use Zoho CRM
Best For: Businesses exclusively focused on sales
As for who should use it, it’s important to know that Zoho CRM is exclusively focused on sales, so if you’re a small business trying to sell and nothing else, Zoho CRM is a no-brainer. A sales feature we particularly enjoyed during testing was having a dedicated lead scoring functionality that we did not have to set up ourselves.
However, Zoho CRM doesn’t offer customer service or marketing features. For those, you’ll have to sign up for either Zoho Desk, Zoho Campaigns, or Zoho Social, depending on your particular needs.

Zoho CRM gave me an intro into setting up their sales pipeline. Image: Tech.co’s testing process.
When setting up their sales pipeline, our researchers enjoyed the level of customizability on offer. This makes Zoho CRM perfect for businesses looking to reflect their unique processes in the software they are using.
Zoho CRM is great for customer service-focused CRM teams, too, with a simple, intuitive way of filtering cases, and you can quite easily split up and distinguish between complicated and easier cases. In fact, there’s quite a wide degree of customization across Zoho’s whole CRM offering – there’s a lot of different data this program can hold.
Zoho CRM pricing
Zoho’s plans are some of the most reasonably priced in the game, especially when compared to enterprise providers such as Salesforce.
However, the provider generally offers less storage, limits the size of your database, and onboarding assistance comes at an additional cost. That being said, it’s still a fantastic option for businesses on a budget.
Check out our Zoho CRM pricing guide for more information
Plan | Price Billed annually | Users | Storage | Support | |
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TRY FOR FREE | BEST FOR SMB | ||||
Free | Standard | Professional | Enterprise | Ultimate | Plus |
3 | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
User: n/a | User: n/a | User: 20MB | User: 50MB | User: 100mb | User: 1GB |
Basic | Standard | Live chat, phone, email | Standard | 24/7 live | 24/7 live |
3. Pipedrive – Best for simple setup process
Pricing From: $14 per user, per month
Pipedrive is certainly the ‘Premium’ offering on this list, providing a primarily sales-focused CRM that teams can use to hunt down and close leads with ease. And with a simple and clean design, alongside plenty of features, you could do a lot worse, even for the high cost.
It might be a bit pricier than some other providers, but it definitely has the functionality to back up the cost, including top-notch security.

Pros
- 14-day free trial
- Unlimited contact database for larger businesses with lots of clients
- Great security tools include user permissions & multi-factor authentication
- 24/7 live support via chat and phone
Cons
- 24/7 support only available in more expensive plans
- Can't create custom task types within the platform
- Web form creation is a paid add-on
Pipedrive overview
On the whole, Pipedrive offers the functionality you’ll need to do this successfully, and aside from Freshsales and Zoho CRM, was the provider we found the easiest to use. Specifically, the setup was incredibly easy, providing a simple form-based process that took care of all the nitty gritty details for you.
Pipedrive excels when it comes to security features – it has the best range of options to secure the data you keep inside the system out of the providers we tested. We found it particularly useful that Pipedrive can send you email notifications if users do anything suspicious, such as deleting any data or failing to log in after three attempts. This makes Pipedrive a serious option for anyone who puts data security at the top of their priorities – and with data breaches now so common, why wouldn’t you?
However, Pipedrive plans are a lot more expensive on the whole than Zoho CRM and Freshsales, and you’ll need to pay for some additional features, such as the lead-booster add-on ($32.50 per month on top of your Pipedrive subscription).
That being said, being both easy to use and highly functional is not a given by any means in this space — and Pipedrive can do both. You can always take a look at some Pipedrive CRM alternatives, though, if it doesn’t seem like the right fit for your business.
What's New in Pipedrive?
- Automation notifications: Automation owners, and occasionally the account owners, will now receive email notifications for three main error occurrences in Pipedrive’s automation feature: when an automation owner has been deactivated, when a custom field is deleted, and when access to an integration (such as Slack) is lost. (April, 2025)
- Updated archiving for leads and deals: You can now archive deals and leads to create a cleaner workspace and ensure the program is running at its best. (April, 2025)
Who should use Pipedrive
Best For: Sales-focused teams
As another sales-exclusive CRM, Pipedrive is best if you only need sales functionality for your CRM. In our testing, we found that we only needed to complete a short form to create a record of a sales opportunity, and could easily automate a lead scoring workflow.
More specifically, though, Pipedrive should be viewed as a premium option for your business, costing a bit extra compared to other options. Yes, the starting price is comparable at only $14 per user, per month, but with add-ons costing more and the most expensive plan costing $99 per user, per month, with a minimum of 10 users, you’ll need to be sure your financials are prepared for this kind of investment.
On top of that, Pipedrive offers the best security features we tested, offering a full-on security center to manage all aspects of your business’ privacy concerns. In our testing, we enjoyed the large number of security settings available compared to the other platforms. This means that if you’re dealing with sensitive information, this CRM might be your best option.
We were also impressed by the third-party integration options Pipedrive offers. Within its library of apps, users can add-on new features and create a customizable interface. Similarly, we did this easily with apps such as Gmail, where you simply had to input the email you wanted to use for your company and complete the setup process via Gmail’s interface.

The Pipedrive marketplace offered us a range of third-party integrations for ease of use. Image: Tech.co’s testing process.
Pipedrive pricing
Pipedrive puts no limit on the size of your contact base, supports 22 languages, and has an online help center for all of its pricing plans, which makes it a great option for businesses with ever-expanding sales operations.
You can integrate with QuickBooks, Shopify, and Xero on every Pipedrive package, and take advantage of 41 communications integrations as well.
Unlike Zoho CRM and Freshsales, Pipedrive has no file storage on any of its plans, however, so you’ll have to find another platform or app to do this on if you’re going to be sharing data and information in file form.
All of Pipedrive’s available marketing tools cost an extra monthly fee too, including a website visitor tracker and a Lead-booster.
Check out our Pipedrive pricing guide for more information
Plan | Price Billed annually | Users | ||
---|---|---|---|---|
BEST FOR SMB | ||||
Essential | Advanced | Professional | Power | Enterprise |
Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
4. monday CRM – Best for Customization
Pricing From: $12 per user, per month
Once just a productivity app, now a full-fledged sales CRM, monday CRM still provides an easy-to-use experience and offers more functionality across the board. It may not have all the bells and whistles associated with some other CRM products like Freshsales, but we found that it has its advantages over them too, including the low price.
In general, monday CRM does fair in our research, with above-average usability, thanks in part to robust customization potential. That customizability bleeds into the analytics as well, allowing you to create different dashboards for different metrics, so it’s easy to see exactly what you want and when.
Check out our monday CRM review for more information

Pros
- 14-day free trial
- Simple and modern layout with basic color-coded system
- Custom fields across platform, including customizable dashboards
- Many reports: deals, activity, recurring revenue, and more.
Cons
- Workflow automations are capped monthly
- No centralized inbox to improve team management
- No phone support on any plan, but live chat is available
monday CRM overview
From an ease-of-use standpoint, monday CRM is an excellent choice for beginners. We found the interface to be decidedly intuitive, utilizing white space to create a decluttered experience for users during our testing. That, combined with the simple, color-coded organization of labels and other markets, made monday CRM simple to use for our team in the testing and analysis process.
Beyond the general experience, monday CRM was also easy to set up, providing speedy data imports that allow you to get all the information input with ease. In our testing, it took just over 8 minutes to import all of our data accurately into the software. We were also able to create useful automations in just a few steps, providing a flexible system that allowed our team to save some serious time.
If you’re having trouble, customer support was helpful and responsive with monday CRM. We were able to easily get in contact with a representative via the live chat function, who provided video walkthroughs to solve the issues we were having.
What's New in monday CRM?
- New Email and Activities timeline column: This feature allows you to have a clear overview of the activities related to an account or company, where teammates will be able to: track engagement, identify gaps, and maintain overall momentum. (April, 2025)
- New Quotes and Invoices: This feature will replace a previous version of Quotes & Invoices. You will now be able to create, manage, and track quotes and invoices, all the while pulling information from your existing CRM boards. (April, 2025)
Who should use monday CRM
Best For: Businesses who enjoy plenty of customization options
If you’re a business with unique needs that might not fit in the average CRM, monday CRM is likely your best bet. Thanks to its robust customization functionality, you can tailor the platform to your particular needs.
In fact, monday CRM is easily the most customizable option in our research, checking off every single box across all plans, from custom dashboard and custom objects to custom sales pipelines and custom task types. Not only are the sheer number of customization options so impressive, but our researchers found that they could make any changes simply, with only the click of a mouse.
On top of that, monday CRM is quite affordable, with not only a free forever plan but also one of the most affordable starter plans on this list at only $12 per user, per month. So, if you need customizability and affordability, monday CRM has what you need.

The monday CRM interface lets users create their own charts: Tech.co’s testing process.
We used these charts in our research to review project progress, working tickets, budget numbers, and carry out time tracking for employees. We found the options for different types of charts – pie charts, bar charts, and line charts – useful for viewing different types of information from metrics to percentages.
Where monday CRM does excel is customization. Editing things with monday CRM is a lot more intuitive than it is with most CRM programs, and you’ll find it easier to tailor the platform to what your business and staff need than you would do elsewhere.
monday CRM pricing
monday CRM provides three pricing plans. Like Pipedrive, monday CRM allows you to operate with a contact database of any size, create custom fields for data, create web forms, and customize your sales pipeline.
There are email insight tools available on all monday CRM plans so you can make the most out of your messages, however much you’re paying.
However, monday CRM doesn’t really have any marketing or lead generation features — there’s no capacity for social media lead gen or integration, no website visitor tracking capabilities, nor a marketing email design editor (although Pipedrive doesn’t have one of these either).
It’s also worth remembering that every option also requires a minimum of three users, which means you will have to pay at least three times the amount shown. Still, with the per-user pricing being that low, finding two other users is more than worth it.
Plan | Price Billed annually | Users | Storage | |
---|---|---|---|---|
Basic | Standard | Pro | Enterprise | |
Unlimited | Unlimited | Unlimited | Unlimited | |
5GB | 20GB | 100GB | 1000GB |
5. HubSpot CRM – Best for Growing Businesses
Pricing From: Free (paid plans start from $15 per user, per month)
HubSpot is a highly customizable CRM platform that has a feature-rich free plan functioning as an all-in-one product, although more specific benefits and features for sales, marketing, and customer service teams can be derived from the provider’s paid plans, including workflow automation and advanced campaign tools.
Our researchers rated HubSpot’s usability on par with monday CRM, though a little below the other providers in this guide: It remains easy to navigate, as it clearly marks how to get in and out of menus and processes. We also enjoyed the level of customizability in our testing that came with editing the sales pipeline, which helped to reflect the unique processes of each business. Tracking sales pipelines and marketing contacts can be complicated at the best of times, but HubSpot makes it relatively easy for beginners compared to competitors.

Pros
- Sales and marketing features for growing businesses are included on all plans
- Tidy, easy-to-navigate interface for simple setup
- Shared team inbox makes chasing leads and support tickets way less complex
- Feature-rich free plan with lots of tools, perfect for small teams on a tight budget
- Easy-to-use AI and automation tools for streamlining processes
Cons
- Virtually no customer support on the free plan, so it's tough if you get stuck
- Free plan file storage limit of 5 documents, so you'll have to use other apps
- Hefty onboarding fees will put some businesses off the priciest plans
HubSpot overview
Intuitive and easy to use, HubSpot’s free plan will let you get a taste of the software without paying anything, and it gives you access to a range of sales, marketing, and CRM features. There’s enough included to help you manage a basic marketing or sales campaign and provide a way to keep track of all of your customers, so a great place to start for teams who haven’t used a CRM platform before.
However, marketing, sales, and customer service teams — especially rapidly growing ones — will get more out of HubSpot’s paid plans as they start to grow and increase their contact bases and campaign sizes. For example, marketing teams will be able to run A/B tests on different email formats and remove HubSpot branding from their correspondence. Sales teams, on the other hand, will get access to powerful forecasting tools and advanced team management features when they upgrade.
Other features reserved for paying members include social and SEO campaigns. If you want to improve your brand’s customer relationships and continue to bring in new ones simultaneously, an upgrade is worth considering. If you’d like to test these features out, you can always sign up for a 14-day free trial of HubSpot’s paid plans, all of which have a cheaper starting price per user than any of the other providers on this list.
What's New in HubSpot?
HubSpot has released its latest set of release notes outlining the new features available within its CRM software. Here are a few that stood out to us:
- AI-Generated list descriptions: AI will now be able to interpret your list data within the software and generate descriptions, helping you quickly understand the purpose behind each one. (April, 2025)
- Social publishing optimizations and LinkedIn PDF support: There is a new streamlined post creation flow and PDF support function for LinkedIn. Note, this feature is only available to Marketing Hub Pro+ customers. (April, 2025)
- Add Library assets to campaigns: You can now add documents, files, videos, and playbooks from the Library category into the Campaigns modal. Note, this feature is only available to Marketing Hub Pro+ customers. (April, 2025)
To see the full list of new HubSpot features, you can view their release notes.
Who should use HubSpot
Best For: Businesses looking for a robust free option
HubSpot is an excellent choice for small businesses, thanks to its surprisingly robust free plan. When it comes to marketing, we believe HubSpot to be your best option, given your ability to reach new customers at no cost to your business. A marketing feature that stood out to us in particular was the ability to integrate HubSpot with Canva, and easily input design elements into the email editing space, which we took advantage of in our tests.
However, if you plan to scale your business in the long run, it’s important to consider which industry-specific HubSpot plan will work for you. While the free plan is robust, there are key features missing that large businesses with complex sales pipelines will appreciate, as these will get overcomplicated on the more restrictive free plan.
So, if you’re a small business with big plans to scale, one of the paid plans from HubSpot is going to be the best bet in the long run, but make sure you can handle those additional charges down the line. Admittedly, cheaper options are out there, but few can be molded to a growing business quite like this one.

The customer conversation page in HubSpot CRM. Image: Tech.co testing
When using the customer service page in our testing, we enjoyed the option for viewing each customer case in the kanban-style, rather than a list, as we were able to quickly see and keep track of the overall progress of cases.
HubSpot pricing
HubSpot Free functions as a starting tier for all of HubSpot’s CRM offerings. You can then build on top of this with HubSpot’s customer service, sales, and marketing offerings, depending on what kind of CRM software you need.
However, HubSpot’s Free plan does come with features that relate to all three areas. There are some marketing tools and features, including web forms, chatbots, and social media integration, and there’s a wide range of reporting functions to choose from. It’s still a lot more limited than any of the dedicated paid plans.
HubSpot’s sales, service, and marketing hubs start from just $9 per user, per month (minimum two users), which puts them among the cheapest starting CRM plans on the market. They include things such as call transcription and training, customer feedback surveys, and multi-channel marketing automation.
Just below, have a look at how HubSpot’s sales hub plans compare to each other in terms of pricing.
Check out our HubSpot pricing page for more information
Plan | Price Billed annually | Users | Storage | |
---|---|---|---|---|
BEST FOR SMB | ||||
Free | Starter | Professional | Enterprise | |
2 | Unlimited | Unlimited | Unlimited | |
5 documents | 5000 documents | 5000 documents | 5000 documents |
Best Free and Simple CRM Software
Every single CRM on this list (except Pipedrive) offers a free forever plan that will allow you to enjoy basic features at no cost. However, these plans are often quite limited and can’t handle the load of your average business. Still, if you’re a small business that wants to get the ball rolling without worrying about your budget, there are lots of options to choose from.
Through our tests, we found that HubSpot offers the best free, simple CRM thanks to a surprisingly impressive feature list that beats out a lot of paid plans from the likes of Pipedrive and monday CRM. Admittedly, customization and help and support take a hit, but our research found that HubSpot’s free plan is likely your best bet.
HubSpot can get a bit pretty expensive, though, so if you’re looking to scale while sticking to a strict budget, Zoho CRM is our best CRM for small businesses, because it offers a free plan as well as a range of low-cost pricing plans that provide lots of functionality.
While free CRM platforms may sound appealing to businesses with limited budgets, they’re really only worth pursuing if you need to handle very simple processes. Free CRM plans aren’t very scalable, so they aren’t capable of evolving with the needs of your business. They don’t offer robust customer support options either, making it harder for new users to get to grips with the software.
Ultimately, the ROI potential of CRM systems can be substantial, so paid packages will likely pay for themselves in little time, and prove to be a worthwhile investment in the long term.
We take our impartial research and analysis seriously, so you can have complete confidence that we're giving you the clearest, most useful recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established CRM tools in the market, we put them through their paces to find out more about their strengths and weaknesses. In total, we analyzed 13 CRM systems, grading them across 84 areas of investigation.
Based on years of market research and CRM product testing, we've established a CRM research methodology to score products, which consists of six main assessment categories and 13 subcategories. This covers everything from the available features and scalability capacity to the product's value for money and much more.
Our main testing categories for CRM systems are:
Features: The functionalities and capabilities provided by the CRM software, such as contact management, lead and opportunity tracking, and task and activity management.
Help and Support: The resources and assistance available to users when they encounter issues or require guidance while using the CRM software.
Customization: The ability to tailor the CRM software to suit the specific needs and processes of the organization, e.g. customizing fields, layouts, and workflows.
Scalability: The ability of the CRM software to accommodate the growth and changing needs of the organization, such as the capacity to handle a growing customer database.
Price: The cost associated with using the CRM software. It includes factors such as licensing fees, subscription plans, and additional charges for add-on modules or features.
Team Structure – Sales CRM: Determining if a platform makes it easier to manage large sales teams, including team dashboards, team hierarchies, and team inboxes.
Usability – Small Business CRM: Assessing the simplicity of the interface, the ease of navigating through menus and options, and the overall user experience.
When it comes to calculating a product's final score, not all testing areas are weighted evenly, as we know some aspects matter more to our readers than others, which are merely "nice to have." After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.
At Tech.co, we have a number of full-time in-house researchers, who re-run this testing process regularly, to ensure our results remain reflective of the present day.
Choosing a Simple CRM Software
Landing on your ideal simple CRM system shouldn’t be too difficult, as long as you know what you’re looking for. Aside from prioritizing CRM general factors, there are some additional green flags to look out for, to ensure your chosen system is able to meet your needs.
Ease of use
Certain CRM software is a lot easier to use than others.
When shopping around for a simple CRM system, we recommend prioritizing options with intuitive interfaces, streamlined setup processes, and user-friendly mobile apps to help you manage customer relationships on the go. In our tests, we found that Freshsales’ simple layout and interface contributed to its ease of use.
Pricing factors
With so many businesses still feeling the squeeze from the economic turbulence of the last few years, pricing will naturally make its way to the forefront of many companies’ decision-making processes.
It’s all about getting bang for your buck — especially when it comes to contact database sizes, which vary widely from plan to plan but also from provider to provider. If you are looking for an accessible pricing option, Freshsales impressed us most during testing.
Customer support
Customer support can make or break a provider — especially if usability is important to you. There’s a surprising gulf between providers in terms of what customer support options they offer, so we’d advise prioritizing systems that offer round-the-clock availability, and a range of channels for resolving queries.
We found Pipedrive’s 24/7 live support via both chat and phone to be particularly valuable in our tests.
Customizability
Customizability is an incredibly important factor for some companies searching for the ideal CRM software. The manner of the customization is important too — again, another reason monday CRM excels. It’s easy to sculpt the software to do what you want to do without delving into the system settings or getting lost in menus.
Our researchers were impressed by monday CRM’s extensive customization options across the entire platform during testing.
Features
Choosing the right CRM software for your business will include assessing and comparing the features on offer. Some CRM software plans have better marketing features, while others focus on sales, so it’s critical for buyers to work out what essential capabilities they need first, and work backward from there.
Pipedrive’s extensive security features caught our eye during testing, making it a great option for businesses wanting to focus on privacy and security.
Integrations
Whether you’re trying to populate your platform with data from social media or want to automate some of your day-to-day operations, you will likely need some third-party integrations to ensure your system runs as smoothly and efficiently as possible. During our tests, we enjoyed being able to integrate Zoho CRM with a vast array of other business products on offer.
If you have specific needs, you should consider platforms that offer API integration too.
Verdict: Freshsales is the Simplest CRM Software
Freshsales Suite is the simplest CRM system to use because it has the most intuitive interface, imports contact lists quickly, walks you through the setup process with helpful popups, and has the most simple-yet-effective features on offer. It also offers unique features such as an AI tool that really helps it stand out from the crowd as a helpful CRM.
Need more options? Zoho CRM is another top CRM that’s easy to onboard and use, making it a great value for its cost. In addition to a virtual onboarding tour, the Zoho software comes with automations that make it easy to track your social media conversations with every lead.
Check out our CRM quotes tool below to collect personalized prices on Freshsales, Zoho, or another simple CRM that fits your needs.
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