July 29, 2017
Ecommerce is experiencing an unprecedented rise in its global acceptance. It’s the trusted source most people turn to for online purchases. Ecommerce technology has been in existence for some years now but has never gotten this much attention. This is because most people are tired of being limited to the choice of goods and the lack of price comparisons in regular retail stores. Ecommerce technology has evolved over the years to solve these problems.
Several companies are at the core of providing new innovations in ecommerce technology by offering new services that are constantly evolving with the needs of consumers every day. Here are some reasons why ecommerce will keep evolving and changing our lives for a long time.
The Internet Is a Strong Platform
Ecommerce is strictly based online, and the internet keep getting better. The reliance of ecommerce on the internet makes it durable and dependable because the sustenance of the internet is based on the activities of users. And this is exactly what ecommerce needs to thrive and evolve.
The internet is also a good tool for advertising and marketing to people based on its large audience. Since ecommerce is being strengthened by advertisement, it goes hand in hand. The different platforms that drives ecommerce technology online were created to serve people better and enhance your experience. You can compare prices of commodities, read different reviews on different products or services, and you can even go on to make your research on other brands.
In 2014, Apple launched Apple Pay to replace the magnetic stripe payment process. In the year 2015, Google also launched Android Pay. All these different innovations is to simplify the payment process for the different ecommerce technology available. As a result of this, online users now find it easier to shop via multiple sellers online with increased confidence.
Cost of Operation Is Low
This benefited both the buyers and the sellers. In the past, before you could set up a business to sell your goods, you need a physical location for your office, with many employees to work with you. You also have to consider the security and the cost of running some added services that comes with a physical store.
All these expenses cost huge amount of money and you would not only think about the initial cost but also the continuous expenses of these needs. Ecommerce technology saved a lot of potential businesses those problems and it is being done at a reduced cost.
The costs of traveling from one place to another to buy items has reduced. You can now source and sell any items of your choice from the comfort of your home. For instance, with ecommerce you don’t have to go to the city of Limoges to source for limoges boxes, neither do you have to go to China to source electronics. Ecommerce technology allows you to click on the product of your choice, and get it delivered to your door step, without stress and at a huge discount.
Most retail shops offline inflates prices of goods and services so that they can cover up for the costs of running their business. Ecommerce store owners on the other hand won’t increase their prices unnecessarily. With the reduction in cost of operation, ecommerce technology will keep on evolving since people will be anxious to cut cost reasonably, and are more willing to offer their services globally.
E- commerce websites are designed to be mobile-friendly. For example, Amazon, Ebay, Aliexpress and other ecommerce websites can be accessed with a smart-phone and not necessarily with a laptop or a desktop. This improves the user’s ability to visit and make it easier to make purchases via mobile devices.
So, with a small screen size, a purchase can be made. Aside from the mobile compatibility of ecommerce websites, there is a constant increase of mobile users that is leading to a source of ecommerce evolution. For example, one report on U.S. mobile subscribers shows that about nine million people are using their mobile phone in paying for goods and services.
Also, mobile app developers are developing apps for ecommerce owners. The good news is that this is increasing the engagement of people on different ecommerce sites. With a mobile phone, you can make your purchases anytime, anywhere and any day.
Social Networking Sites Are Huge
The leading territory for gathering heavy traffic is through social networking websites. And almost all the major social media site have been designed to perfectly integrate ecommerce technology. This is because most people spend more time on social media to catch fun, ease stress, and make meaningful connections with other people of similar interests.
As of 2017, there are billions of people on social media. Recently, Facebook announced that it has over two billion monthly users. Instagram has over 700 million active users. YouTube has over 1.5 billion monthly users. And the list goes on.
Social websites are great tools that will keep ecommerce technology evolving as long as active users make use of these powerful tools to interact. Most of the sales made online are driven mostly by interactions made on social media either through social media adverts and one-on-one interaction. As long as social media is in existence, ecommerce technology will continue to evolve.
Affiliate Marketing Works
Ecommerce tends to offer affiliate marketing opportunities to those who are interested in increasing their sales. Products on sale are being displayed or advertised by other websites to generate sales. As soon as the product is being bought via their website, a percentage of the sale is given to the affiliates as re-numeration for making a sale. This is a win-win situation for both the affiliate marketers and the ecommerce business.
The sales margin through affiliate marketing can be high. And more are more people are driving their sales with this system. Because of the benefits of affiliates marketing to both buyers and sellers, ecommerce technology will continue to evolve for a long time.
Read more advice on boosting your ecommerce site at TechCo
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