Alex Berman of Experiment 27 on the Power of Email in Sales [Video]

Martin Lucas

Email has been proven to be one of the most effective means of getting new customers for your startup. But with so many companies spamming and filling up consumer's inbox with emails, how can your special email get above the noise and boost your company's sales?

In this edition of Founder Stories for Tech.Co, we sat down with Alex Berman, the founder of Experiment27, a company that creates processes for generating more sales and provides insights into broken marketing systems. He shared shared his secrets to using strategic cold emails to drive revenues for his clients.

Alex is the host of a Youtube channel on B2B sales training, the former chief marketing sumo at InspireBeats, a company valued at over $100 million,  former director of marketing at three time INC 5000 company Dom & Tom and Entrepreneur Network partner. His company Experiment27 has been doubling in size for the last five months

Sit back and enjoy learning about how to better understand your target market and building your email list for success. After all, email is the key to a successful startup.

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Martin is the co-Founder of They help clients to master the mindset of their market to enable growth, engagement and personalisation. The service is part human, part machine, 100% science. You can request a free market intel report on their site. He is a serial Entrepreneur who has founded companies in Creative Science, Consulting, Sales Training and created a Social Network.