Holacracy or Bust! Zappos Takes On New Management Style

December 30, 2013

6:49 pm

Spending time in downtown Las Vegas, I’ve heard a lot about a new kind of management style recently adopted by Zappos called Holacracy. According to the Holacracy website:

“Holacracy is a comprehensive practice for governing and running purpose-driven, responsive companies – a new organizational operating system.”

Zappos is one of the larger companies to embrace the philosophy. Las Vegas resident Aimee Groth shares some of Zappos holacratic details.

Holacracy was the brainchild of entrepreneur Brian Robertson. Brian came up with the Holacracy approach at the software company he founded at age 23. He has since devoted his life to helping other companies with the same Holacractic approach by developing and spreading this “purpose-driven evolutionary operating system” to organizations across the globe. Aside from Zappos, other Holacracy adopters include the Downtown Project, David Allen and Medium, the company led by Blogger and Twitter co-founder Evan Williams. Brian spoke at TEDxDrexelU and shared his story in this video.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.