April 6, 2015
Kairos, a Miami-based facial biometrics startup, acquired emotion analysis company IMRSV for $2.7 million dollars. With this acquisition, Kairos becomes the only facial biometrics company in the world offering both facial recognition and emotion analysis tools for developers. It will also allow brands and agencies to create digital experiences that are more human in-nature and deliver online metrics in an offline world.
“We are used to interacting with computers, where we input certain information to get access. This will change our interaction, where the computer will be able to understand human emotions,” explains Brian Brackeen, founder and CEO of Kairos.
Kairos helps businesses to recognize people, and in doing so, attempts to secure and simplify business. IMRSV has offices in both New York City and Singapore, but with this acquisition the team will move to Miami.
“We truly believe facial biometrics can go beyond security and be the driving force that humanizes technology while changing the way we interact with computers,” said Brackeen. “The acquisition of IMRSV positions Kairos to take a leadership role in the rapidly growing facial biometrics sector. It also helps us, as a developer centric company, achieve our goal of delivering enterprise quality tools to developers and making facial biometrics and emotion analysis accessible to all.”
In conjunction with the acquisition, Kairos today released two new APIs, a SDK and analytics software:
Kairos Face Recognition API: Allows developers to enhance any application with advanced facial recognition capabilities.
Kairos Crowd Analytics SDK: Allows developers to build software that measures the quantity, gender, age and focus of faces in live video.
Kairos Emotion Analysis API: Allows developers or researchers to recognize a full range of emotions and facial expression in video.
IMRSV (formerly CaraCV): A camera enabled software solution that gathers continuous audience analytics, bringing online measurement to offline engagements.
This acquisition will be one of many more to come, according to Brackeen. The company has plans to grow their team in the next year. Kairos is focusing on growing the company vertically, by acquiring more startups, as well as horizontally by increasing its customer base. Kairos was recently accepted as Endeavor Entrepreneurs in Miami.
Image Credit: Flickr/YO! What Happened To Peace
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