Polaroid Snap: A Digital Camera That Prints Inkless Instant Photos

September 3, 2015

5:00 pm

Yesterday, Polaroid announced the introduction of its new instant digital camera that will allow people to print instant photos directly from the camera unit without the use of any ink. Called the Polaroid Snap, the camera is essentially a reinvention of Polaroid’s classic instant print camera.

Compared to the Polaroid cameras of yore, the Polaroid Snap includes an SD card slot capable of holding up to 32 gigabytes, and – of course – the inkless printer. In order to achieve this, Polaroid partnered with ZINK, a developer of Zero Ink printing technology. The photo prints are achieved through the specially-designed printing paper that has cyan, yellow, and magenta dye crystals underneath a protective polymer overcoat. To create full-color prints, the printer simply heats up to activate the colors in the paper.

The Polaroid Snap uses 2″ by 3″, wallet-sized picture paper, and the camera itself comes in four colors: red, blue, black, and white.  According to the statement from Polaroid, the Polaroid Snap will be available in the fourth quarter of 2015 and will retail for $99.

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.