PRIV: Beauty and Wellness App Launches in LA, Releases 2.0 Version

September 17, 2014

7:30 pm

Whether it's a haircut from a favorite barber or a manicure from a well-known beauty professional, most people want high-quality service when it comes to personal maintenance. PRIV, a New York-based startup, allows users to book wellness, beauty and fitness services to the comfort of their own home.

“We wanted to give our customers a greater user experience, one that would let them select their own professionals,” says Morris Sutton, one of the cofounders of PRIV.

Launched in March 2014, PRIV sends you hairstylists, manicurists, personal trainers, masseuses–even spray-tanning specialists–straight to your door, in under an hour, according to a press release. The app is live in Manhattan and will launch in LA on September 18th.

PRIV’s New Features

While the app has already taken New York City by storm, users should expect a few new changes. Not only have the cofounders re-designed the app–they’ve also partnered with notable companies and beauty brands.

“We already had 150 professionals in Los Angeles on the service,” says Joseph Terzi, PRIV's other cofounder. “We have a focus group of about 50 people trying it out everyday. Everything is working great, everything is looking beautiful, and we are very excited.”

According to a press release some of the other features for PRIV 2.0 include:

  • The ability to book an appointment up to 48 hours in advance
  • Users can book multiple appointments at the same time, meaning you could enjoy a manicure, pedicure, and haircut simultaneously
  • You Ping your favorite PRIV professionals even when they're offline– you'll get a push notification when they arrange availability

More about PRIV and the Founding Team

Following the Los Angeles launch, the PRIV team plans to also launch in San Francisco and London.

Terzi is already in Los Angeles and handles the tech side of the business while Sutton manages business relations. Additionally, they are the first beauty and wellness app offering these specific features to Android users.

“We are way ahead of anyone else in that space. We're a platform, as opposed to a one-off service, which is easier for scalability and growth. Also, we are fostering a direct relationship between the professional and the client. This is great for both discovery and client retention,” says Terzi.

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Amanda Quick is a tech/startup reporter covering young entrepreneurs for Tech Cocktail. She's also interested in covering apps, emerging technology, IoT and beauty & wellness. Amanda is currently in grad school at Syracuse University studying Information Management. In the past she has interned at NBC Sports, NBC Olympics, Brand-Yourself, and the Times Leader Newspaper as well as worked at WWNY-TV and the StartFast Venture Accelerator in Upstate New York. Amanda is originally from Kansas City, MO but has also lived in Canton, MA and Scranton, PA. To learn more you can visit Like Amanda on Facebook and follow her on Twitter.